Brand in Bloom Podcast
58. How copywriting can make or break the sale with Emma Givens
Emma Givens is a content marketing strategist and copy coach who traded in 10 years of corporate comforts to bring the power of brand messaging to entrepreneurs. Emma does the writing for you or helps you make your writing better using her signature WISDOM framework, which she shares on this episode! She combines masterful copy strategy, a unique brand voice that stands out, and a message that resonates with your ideal audience. Her mission is to get your copy and content marketing to bring more customers to you - so you can make a great living doing the work you love most.
Get the free guide to repurposing content - so you get more eyes on your business while actually freeing time to do the work you love most.
Monday, July 19, 2021
57. Building a profitable brand with Tolu Michaels
Tolu Michaels, author of "Show Up" is a digital entrepreneur and personal brand strategist, who teaches how to position yourself as a valuable expert so you can attract quality clients and impact lives profitably. She's also the author of “Show Up” - a blueprint for creating a profitable brand while doing work you love, with clients you like. Through her work with hundreds of clients, she’s concluded that you don't have to lose yourself or compromise your values to build a profitable personal brand and that's what we talk about on this episode of the podcast! She's also sharing this exciting freebie with my listeners for a limited time: https://tolumichaels.com/personalbrand/
Tuesday, July 13, 2021
56. Angela Henderson on running a business that doesn't run you
It feels crappy doesn’t it? When business is SO busy that it feels like it’s running you? I get it, I’ve been there. We’ve all been there but, did you know? There’s a way you can run your business without it running you. No, REALLY.Award winning business coach, international keynote speaker, author and podcaster, Angela Henderson, is dropping some serious wisdom on this episode of the Brand in Bloom Podcast. Angela tells us about her incredible business journey from e-comm to coaching and how she became one of Australia’s leading parenting bloggers AND one of Netflix’s Top 30 Influencers in Australia. WOWZA!!Her specialty? Helping women in business get all the pieces in place to have consistent 5 figure months and then onto 6/7 figure years without burning out in the process.She’s also *quite* the whiz when it comes to setting up multiple income streams, which is something I know we’re all curious about.This episode answers questions like…What are the benefits of multiple income streams?How can I avoid burnout no matter how many businesses I have? When is the right time to hire someone smarter than me (i.e. a coach or consultant) to help me grow and how do I break down the fear barriers that keep me hesitant + stuck? How can I build the right support system for me? Why is hiring a consultant so worth it and how do I look beyond the premium price tags when hiring help? Plus, Angela shares loads of examples to help you visualize the power of pay to play and how you can make immediate improvements in your business right now to make 10x more progress (and profits!)This episode is sooo good! You don’t want to miss it!For resources and goodies mentioned on this episode visit: https://www.elisabethfleming.com/blog/how-to-run-a-business-that-doesnt-run-you-with-angela-henderson
Monday, June 21, 2021
55. Julia Bocchese on Pinterest as the ultimate SEO tool
Often times, when people hear the word “marketing” they think of the trendy stuff like social media, email, blogging but, the truth is, marketing is SO much more. In fact, one of the smartest marketing strategies you can have in your back pocket right now as a business owner has absolutely nothing to do with how many followers or subscribers you have. It’s a magical little tool called Search Engine Optimization, also known as SEO. You may have heard of it before and thought to yourself “That’s too advanced for me to figure out” or “I’ll start SEO when my business gets bigger” or “I have no clue how to approach SEO so I’m just going to put it on the back burner for now.”Well, SEO and Pinterest expert, Julia Bocchese hopped on the Brand in Bloom podcast to shine a bright light on SEO and why it’s better if you start earlier rather than later. Actually, SEO is how your business can grow exponentially bigger with way less effort than populating an Instagram profile. Try adding Pinterest to the mix and see just how much you can maximize those clicks!In today's world, your website is your storefront so it better be optimized for search, baby!And, the best part is - THIS IS ANOTHER FREAKIN’ FREE MARKETING STRATEGY YOU CAN USE TO GROW YOUR BUSINESS. You just need the right resources to create your plan of action, which Julia tells us more about.This is not the time to be scared to try something new. It’s time to level up your learning and Julia is giving us her best insights on this episode!This episode answers questions like…What is SEO? What role does Pinterest play in SEO?What are some examples of good SEO on my website?How can shops get customers from Pinterest? How is Pinterest strategy for product shops different from service-based businesses?For resources and more info from this episode visit: http://elisabethfleming.com/blog/pinterest-the-ultimate-seo-tool