Brand in Bloom Podcast

Emma Givens is a content marketing strategist and copy coach who traded in 10 years of corporate comforts to bring the power of brand messaging to entrepreneurs. Emma does the writing for you or helps you make your writing better using her signature WISDOM framework, which she shares on this episode! She combines masterful copy strategy, a unique brand voice that stands out, and a message that resonates with your ideal audience. Her mission is to get your copy and content marketing to bring more customers to you - so you can make a great living doing the work you love most.Get the free guide to repurposing content - so you get more eyes on your business while actually freeing time to do the work you love most.www.emmagivens.com/freeguide

Tolu Michaels, author of "Show Up" is a digital entrepreneur and personal brand strategist, who teaches how to position yourself as a valuable expert so you can attract quality clients and impact lives profitably. She's also the author of “Show Up” - a blueprint for creating a profitable brand while doing work you love, with clients you like. Through her work with hundreds of clients, she’s concluded that you don't have to lose yourself or compromise your values to build a profitable personal brand and that's what we talk about on this episode of the podcast! She's also sharing this exciting freebie with my listeners for a limited time: https://tolumichaels.com/personalbrand/

Often times, when people hear the word “marketing” they think of the trendy stuff like social media, email, blogging but, the truth is, marketing is SO much more. In fact, one of the smartest marketing strategies you can have in your back pocket right now as a business owner has absolutely nothing to do with how many followers or subscribers you have. It’s a magical little tool called Search Engine Optimization, also known as SEO. You may have heard of it before and thought to yourself “That’s too advanced for me to figure out” or “I’ll start SEO when my business gets bigger” or “I have no clue how to approach SEO so I’m just going to put it on the back burner for now.”Well, SEO and Pinterest expert, Julia Bocchese hopped on the Brand in Bloom podcast to shine a bright light on SEO and why it’s better if you start earlier rather than later. Actually, SEO is how your business can grow exponentially bigger with way less effort than populating an Instagram profile. Try adding Pinterest to the mix and see just how much you can maximize those clicks!In today's world, your website is your storefront so it better be optimized for search, baby!And, the best part is - THIS IS ANOTHER FREAKIN’ FREE MARKETING STRATEGY YOU CAN USE TO GROW YOUR BUSINESS. You just need the right resources to create your plan of action, which Julia tells us more about.This is not the time to be scared to try something new. It’s time to level up your learning and Julia is giving us her best insights on this episode!This episode answers questions like…What is SEO? What role does Pinterest play in SEO?What are some examples of good SEO on my website?How can shops get customers from Pinterest? How is Pinterest strategy for product shops different from service-based businesses?For resources and more info from this episode visit: http://elisabethfleming.com/blog/pinterest-the-ultimate-seo-tool