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Bourbon Pursuit

The Official Podcast of Bourbon. Featuring interviews with people making the bourbon industry happen.


Latest episode

  • 280. 280 - Is Bourbon the Next Big Trend? with Brandy Rand, COO of IWSR

    01:07:28||Season 1, Ep. 280
    We’re currently experiencing the biggest boom there has ever been with bourbon. But is it going to be overshadowed by the seltzer movement? And we all know that COVID has impacted every single business sector, but what has it done to alcohol and, most importantly, bourbon? From the outside it seems that business is good, but Brandy Rand, COO for IWSR who specializes in drinks analysis and trends, provides a scientific view as well as reality check on where the market is moving. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Stop putting stickers on picks and take total control of your own private label with Krogman's. Learn more at Krogmans.com. Show Notes: Receive IWSR’s weekly industry insights email: https://bourbonpursuit.com/iwsr This week’s Above the Char with Fred Minnick talks about labels. Who was your childhood actor or actress crush? What is IWSR? How do you gather data? How were you all tracking bourbon growth years ago? Do you classify canned cocktails as hard seltzers? Do you think cocktails to go will be an on going trend? What impact are tariffs having globally? Have you seen distilleries pivot their strategy due to tariffs and COVID? What has happened to travel retail because of COVID? Do you track e-commerce and shipping? Do you follow Drizzly's data? Where do you see bourbon growth in the next couple of years? Support this Podcast on Patreon

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  • Whiskey Quickie: 2020 Parker’s Heritage Collection

    03:30|
    [youtube https://www.youtube.com/watch?v=A-MiB1px9wc&w=560&h=315]On this Whiskey Quickie by Bourbon Pursuit, we review the 14th Edition of the Parker’s Heritage Collection. This 10 year old heavy char bourbon is 120 proof and $120 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon
  • 279. 279 - The Coveted Bourbon County Brand Stout with Bill Savage of Goose Island

    01:01:38||Season 1, Ep. 279
    While the rest of society is busting down the doors on Black Friday for TVs, the beer lovers are hitting up every liquor store to grab the most iconic barrel aged stouts on the market coming from Goose Island. Every year, Bourbon County Stout has beer lovers drooling to see what variants will be released. We’re joined by Bill Savage, a lead brewer for the barrel aging program at Goose Island, to get an inside look into one of my favorite beers of all time. We talk about the time that goes into this yearly release and what happens when yeast goes wild. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Stop putting stickers on picks and take total control of your own private label with Krogman's. Learn more at Krogmans.com. Show Notes: Kroger’s Ultimate Bourbon Auction: https://one.bidpal.net/zero/welcome This week’s Above the Char with Fred Minnick talks about bourbons to pair with Thanksgiving. How old is the oldest pair of shoes in your closet? How long have you been with Goose Island? How did you end up working in the Goose Island Barrel Program? Tell us about the process. How many barrels are going into the release? How long do you age it in the barrel? Do you test each barrel? Can you over age a barrel? Do you reuse barrels? What's the rationale for the high ABV? How do you pick your variants? What's the thought process behind the collaborations with distilleries? Are you exploring aging other styles? Support this Podcast on Patreon
  • Whiskey Quickie: Michter’s 10 Year Single Barrel Rye Whiskey

    02:50|
    On this Whiskey Quickie by Bourbon Pursuit, we review Michter’s 10 Year Single Barrel Rye Whiskey. This 10 year old rye is 92.8 proof and $160 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon
  • 278. 278 - How Brands and Retailers Can Mine Data with Mike Provance of 3x3

    54:21||Season 1, Ep. 278
    Every business wants to make their marketing dollars stretch further. The focus has shifted to targeting demographics through Facebook campaigns, social media, and even podcasts. We’re joined by Mike Provance of 3x3 to see how brands and liquor stores are using their platform to reach new customers. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Show Notes: This week’s Above the Char with Fred Minnick talks about wax. What sport would you compete in if you were in the Olympics? Tell us about your platform. How do you convince retailers to adopt this digital trend? How can you make your dollar stretch further with your platform? How do stores learn what their customers like? What do you use to build audiences? Does more marketing spending by a supplier benefit the retailer? How is shipping changing your business? Influencer marketing vs. targeting marketing? What about in-store experiences? Support this Podcast on Patreon
  • Whiskey Quickie: Old Forester 150th Anniversary Batch #1

    03:11|
    On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester 150th Anniversary Batch #1. This non-age stated bourbon is 125.6 proof and $150 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon
  • 277. 277 - Banning Van Winkle Sales, Do We Feel The Same?, and Who Said That? on Bourbon Community Roundtable #50

    01:09:39||Season 1, Ep. 277
    It’s the 50th Bourbon Community Roundtable! 4.5 years later and we are at a milestone podcast. I won’t get sappy because there is plenty of that towards the end, but we kick off the show talking about the recent news of many secondary groups banning Van Winkle Sales. Then we take a look back at our time together and play a few games of “who said that?”. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Show Notes: This week’s Above the Char with Fred Minnick talks about Halloween candy.  Secondary groups have banned Pappy Van Winkle sales. What are your thoughts? Do we still feel the same about our top 5 bourbons for beginners? Are we still tired of $100 MGP… now $150 MGP bourbons? Let’s play a game of Who Said That? Support this Podcast on Patreon