Bourbon Pursuit

We’re currently experiencing the biggest boom there has ever been with bourbon. But is it going to be overshadowed by the seltzer movement? And we all know that COVID has impacted every single business sector, but what has it done to alcohol and, most importantly, bourbon? From the outside it seems that business is good, but Brandy Rand, COO for IWSR who specializes in drinks analysis and trends, provides a scientific view as well as reality check on where the market is moving. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Stop putting stickers on picks and take total control of your own private label with Krogman's. Learn more at Krogmans.com. Show Notes: Receive IWSR’s weekly industry insights email: https://bourbonpursuit.com/iwsr This week’s Above the Char with Fred Minnick talks about labels. Who was your childhood actor or actress crush? What is IWSR? How do you gather data? How were you all tracking bourbon growth years ago? Do you classify canned cocktails as hard seltzers? Do you think cocktails to go will be an on going trend? What impact are tariffs having globally? Have you seen distilleries pivot their strategy due to tariffs and COVID? What has happened to travel retail because of COVID? Do you track e-commerce and shipping? Do you follow Drizzly's data? Where do you see bourbon growth in the next couple of years? Support this Podcast on Patreon

[youtube https://www.youtube.com/watch?v=A-MiB1px9wc&w=560&h=315]On this Whiskey Quickie by Bourbon Pursuit, we review the 14th Edition of the Parker’s Heritage Collection. This 10 year old heavy char bourbon is 120 proof and $120 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Michter’s 10 Year Single Barrel Rye Whiskey. This 10 year old rye is 92.8 proof and $160 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

Every business wants to make their marketing dollars stretch further. The focus has shifted to targeting demographics through Facebook campaigns, social media, and even podcasts. We’re joined by Mike Provance of 3x3 to see how brands and liquor stores are using their platform to reach new customers. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Show Notes: This week’s Above the Char with Fred Minnick talks about wax. What sport would you compete in if you were in the Olympics? Tell us about your platform. How do you convince retailers to adopt this digital trend? How can you make your dollar stretch further with your platform? How do stores learn what their customers like? What do you use to build audiences? Does more marketing spending by a supplier benefit the retailer? How is shipping changing your business? Influencer marketing vs. targeting marketing? What about in-store experiences? Support this Podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Old Forester 150th Anniversary Batch #1. This non-age stated bourbon is 125.6 proof and $150 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

It’s the 50th Bourbon Community Roundtable! 4.5 years later and we are at a milestone podcast. I won’t get sappy because there is plenty of that towards the end, but we kick off the show talking about the recent news of many secondary groups banning Van Winkle Sales. Then we take a look back at our time together and play a few games of “who said that?”. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Show Notes: This week’s Above the Char with Fred Minnick talks about Halloween candy.  Secondary groups have banned Pappy Van Winkle sales. What are your thoughts? Do we still feel the same about our top 5 bourbons for beginners? Are we still tired of $100 MGP… now $150 MGP bourbons? Let’s play a game of Who Said That? Support this Podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Rabbit Hole Boxergrail Founder’s Collection. This 6 year old rye is 114.6 proof and $195 MSRP. Let us know what you think. Cheers! Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com. DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Support this Podcast on Patreon

Joshua Steeley, Marketing Director for Bourbon at Buffalo Trace, joins the show to cover the Old Charter Oak series. It’s a line extension that focuses on the effect different types of oak have on the bourbon. We’re talking oak harvested from all over the world and some of the oak being hundreds of years old. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com. Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code "BP2020" at 1000oaksbarrel.com. Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code "PURSUIT" to receive $100 off. Learn more at MeltdownIce.com. The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore. Show Notes: This week’s Above the Char with Fred Minnick talks about decanters. What's the most ridiculous thing someone has tricked you into doing or believing? Tell us about your role at Buffalo Trace. Any brands you are putting more effort behind? Are you going to have a part in Early Times? How did you get into bourbon and end up at Buffalo Trace? Let's talk about Old Charter Oak. How do you decide what bourbon goes into each brand? Tell us about your experimental process. Old Charter Oak Tasting. Where do you source your barrels from? Talk about what went into the packaging design. How hard is it to find this brand? What is the price point? Any failed experiments? Support this Podcast on Patreon