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cover art for 26. Shooting for the female gaze - Bronwen Foster-Butler

Board Women

26. Shooting for the female gaze - Bronwen Foster-Butler

Ep. 26

As Chief Marketing Officer of Finisterre, Bronwen Foster-Butler is passionate about how women are represented in the brand.


“Is the woman leading or is she following? Is she on a big wave or is she on a smaller wave? It’s being aware of biases that we’ve internalised around how women are represented, and trying to challenge them.”

  

Episode highlights:


  • Surfing dressed as a carrot at the Finisterre summer party.


  • Bronwen’s journey into surfing in her late 30s.


  • Growing up on a ski mountain and learning at the age of 2.


  • Being one of the only female snowboarders, and becoming a coach.


  • Finding a love of the sea later in life


  • Why women are becoming strong and how Finisterre shoots for the female gaze



More about Bronwen:


@bronwenfb

@finisterre

finisterre.com



Join the Board Women movement:


boardwomen.co

@boardwomen


Host: Caroline Keylock

Producer: Selma Chalabi

Photography - Clare Keylock

Artwork - Rozi Wan Rimli 

Music - Brother Brother by Benjamin Caleb Johnson, performed by BENSON

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