Bridging the gender divide // BLOOM Naked Truths
In May 2019, Bloom hosted an event in London called The Bridge - How to Close the Growing Gender Divide at work. This event focused on the truths from our industry, highlighting the gender diversity in advertising. Join Zara Bryson, Bloom Member and Director of Strategy and Innovation at Publicis, as she hosts an episode focusing on these themes and discussing what we can all do to address the gender diversity gap in our industry.
Mark Sandford, Author, Co-founder and Commercial Strategy Director at Book of Man
Victoria Brooks, Vice-President of Bloom UK and Strategy Consultant
Special thanks to Kim French and the team at Cherryduck Studios for hosting the recording of this episode.
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1. What is Allyship?39:02Allyship is defined as supportive association with another person or group. However, how does Allyship look like in the industry? Join our host Nene Harrison and our special guests to discuss.Episode Guests:Joy Dean Ad Tech Start Up specialist. Serial Entrepreneur. Launcher of businesses, my own other others, currently Director Strategic Partnerships at Invibes UK. My goal is to lead by example and share the learnings which have allowed me to develop over the last 16 years in digital advertising. From the US to UK, I've learned all skills and knowledge is transferrable, that everything happens for a reason and that we must all pay it forward.Ella Kerr-McCutcheon is Business Development Director for the audio DSP Adswizz. She has been working in programmatic for the past 10 years in the predominantly male dominated world of digital publishing and media. As she was often the only woman at the table, it wasn’t until she found the support from the women’s network Digital Leading Ladies that she felt empowered to have a voice. She has seen first hand how valuable Allyship can be and looks to give the same support to others who feel like they aren’t being heard. Supriya Dev-Purkaystha is Commercial Director at ForwardPMX, Leading Digital Brand Performance Agency and has been in Digital Marketing for over 15 years. Named one of UK’s Top 100 BAME Leaders in Tech (2018). Supriya is currently Director of Outreach at MEFA (Media for All), where she leads MEFA’s initiatives to introduce children from Black, Asian and other Ethnic minorities to the world of Media and Advertising, supporting MEFA’s working in improving diversity in the indusrtryFind out more about Bloom on our website www.bloomnetwork.ukInspired by something you’ve heard? Reach out on Instagram @bloomuk_org / Twitter @Bloomuk / or LinkedIn – BloomUK. While you’re there, give us a follow!CREDITSHosted by Nene HarrisonResearch by Ella Kerr-McCutcheon, Nene Harrison and Nana OpokuProduced by Nana Opoku
5. Demystifying the menopause // BLOOM Naked Truths59:36Mpower is an inclusion group within Bloom that help members better understand and deal with the challenges of perimenopause, menopause and midlife and to push for better representation and support within the industry.In this episode, our host Samantha Frankel, Bloom member and founder of Mpower, is joined by two brilliant guests: Dr. Stephanie Goodwin, a menopause specialist and GP who is committed to giving women the most up-to-date and accurate information about menopause and HRT to help them to make informed choices as they navigate this stage; and Landy Slattery, Creative Director of All4, Channel 4’s on-demand platform and co-chair of 4women, the gender equality network at Channel4. 4women was the driving force behind the introduction of a workplace menopause policy at the channel, the first of its kind in the media industry.In a lively and open conversation, our guests talk candidly about their own experiences of this natural stage of every woman’s life, both at home and at work, and consider the urgent need to reframe our attitudes towards ageing and menopause, breaking the taboo that surrounds this to reduce the negative impact it has on women’s lives and careers. With 1 in 4 women considering leaving work because of their symptoms, the silence and lack of awareness around this topic is damaging and change is long overdue.Landy shares the simple but immensely empowering steps Channel4 took to support women within their organisation during this time and the business case for others to do the same and Stephanie offers her expert practical advice to demystify the stages and symptoms and tackle some of the myths that surround certain treatment.And this one is not just for the girls – this affects partners, kids, brothers, bosses, and women of all ages – everyone’s invited to this party so grab a coffee and bring them along.CREDITS -Written & hosted by Samantha FrankelEpisode guests – Dr Stephanie Goodwin & Landy SlatteryProducer Laura JamesPost production Kim Rowell
3. Tackling racism in the workplace // BLOOM Naked Truths41:06Bloom in Colour is an inclusion group within Bloom representing women of colour. Our members felt there was a lack of representation of WoC within the initial network, something that is reflected in our industry as a whole – and so Bloom in Colour was born! In this episode our host and Bloom member Kim Rowell is joined by two other brilliant Bloom members - Elizabeth Anyaegbuna, who is one of the founding members of Bloom in Colour, alongside Nana Opoku, one of Bloom in Colour's active and supportive members. Both Elizabeth and Nana are very successful women working within the media industry and in this episode of Naked Truths they talk candidly about their experiences as black women and the challenges that women of colour face within the workplace. Their honesty on this topic clearly shows there is still a lot more to be done as a community to educate ourselves and make positive change to tackle racism in the workplace, and society as a whole. We hope you enjoy this highly informative and moving discussion. Please let us know your thoughts and comments on this episode by contacting us by email - firstname.lastname@example.org, or reaching out to us on Instagram @bloomuk_org / Twitter @bloomuk / or LinkedIn - Bloom UK. While you’re there, give us a follow! Bloom is a membership network for women in the media & marketing industry. Home of the Booth of Truth, we champion the real voices of women. For more information, check out our website at https://www.bloomuk.orgPodcast Host - Kim RowellPost Production - Kim RowellProducer - Laura JamesEpisode guests - Elizabeth Anyaegbuna & Nana Opoku
2. How to risk more and fail better // BLOOM Naked Truths33:17In summer 2019 Bloom hosted an event in London called The Bounce Back - How to Risk More and Fail Better. The event focused on the uncomfortable truths from our industry, allowing us to get up close and personal with failure. Join Zara Bryson, Bloom Member and Director of Strategy and Innovation at Publicis, as she hosts an episode focusing on these themes and discussing what we can all do to fail better.Guests:Andrew Monu, Director of Field & Product Marketing, LinkedInStephanie Matthews, 2019 Bloom UK PresidentSpecial thanks to Kim French and the team at Cherryduck Studios for hosting the recording of this episode.
The myth of the difficult woman // BLOOM Naked Truths01:24:45Girls are often raised to be ‘nice,’ ‘quiet’ and not too ‘demanding.’ A girl who is confident and assertive is often labelled ‘bossy. We must overcome the instinct to be ‘quiet' by learning to speak up, championing what we believe in and becoming powerful leaders - without losing who we are as women. This is the full audio recording from Bloom's Achieving Your Potential event 'The Myth of the ‘Difficult Woman’ from Summer 2018, featuring Nicola Kemp, Trends Editor for Campaign Magazine - Chair: With: Lindsay Pattison - Chief Transformation Officer, WPP / Group M Patricia McDonald - MD, Strategy & Insights, Weber Shandwick Sereena Abbassi - Head of Culture & Inclusion, M&C Saatchi Group Jim Carroll - Former Chairman, BBH & Consultant Caroline Manning - Bloom VP & Strategy Director, Initiative.