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cover art for Barbie and Mattel as Millennial Pavlovian Conditioning

The Blindboy Podcast

Barbie and Mattel as Millennial Pavlovian Conditioning

Season 1, Ep. 209

How the deregulation of children's advertising in the 1980s conditioned millennials to have a positive emotional response to Mattel toys which temporarily soothes the anxiety of not feeling like a real adult.

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