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cover art for Barbie and Mattel as Millennial Pavlovian Conditioning

The Blindboy Podcast

Barbie and Mattel as Millennial Pavlovian Conditioning

Season 1, Ep. 209
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How the deregulation of children's advertising in the 1980s conditioned millennials to have a positive emotional response to Mattel toys which temporarily soothes the anxiety of not feeling like a real adult.

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