Beyond Your WHY


Win on Purpose

Season 2, Ep. 31

Meet Jerry Lujan

His WHY is Better Way

Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)

Jerry Lujan believes that when you find a better way to make a positive impact on people's lives, you have an obligation to share it and make a difference. As a 30-year veteran in the insurance industry, Jerry found a better way to quadruple his business while cutting his previous 80 hour work week in half. Due to this, he was named one of The 25 Most Innovative Agents in America.

As founder of Elevation180, creator of The Win180 Success Program, and the author of Win on Purpose, Jerry is committed to coaching people in order to prepare them to win before they ever show up. He does this by helping them develop successful habits, cultivate elite performance, and maximize the freedom of time for each of his coaching clients. Many of Jerry's coaching clients report the having the best year of their careers when they work with him.

You can connect with Jerry online at: or send him an email at

More Episodes


A Better Way Forward

Season 2, Ep. 34
Meet Dale Armstrong. His WHY is Make Sense. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way). Dale Armstrong was raised in rural western New Mexico and graduated from San Juan College in 1984. He worked in the plumbing trade while attending NMSU, and continued working in plumbing until 1987. In 1987, Dale started TLC Plumbing & Utility. Over the past 32 years Dale has grown the business from a one man shop into a thriving company that employs over 500 people that live and work in New Mexico.Dale has raised his family and grown his company in his home state. He knows New Mexico's potential. After a visit to Santa Fe during the2017 legislative session to testify as a business owner and advocate for bills impacting the business community, Dale became frustrated with how carelessly some politicians were casting their votes. To him, it appeared to be more of a competition between parties, rather than what was right for constituents.He came back from the experience discouraged by how he and other citizens were being served on common ground issues. As such, he decided to find a way to educate the public and encourage positive change. Ultimately, this led to the creation of Viante New Mexico.Business Philosophy:• Do the right things for the right reasons every day.• Develop leaders and allow them to grow.• Champion personal & technical development of the workforce.• Teach life skills to all employees.• Develop systems to benefit the client & employees.• Support the needs of the community.Professional Accomplishments:• NM Ethics in Business Award• Pinon Award - Quality New Mexico• Developed a 4 year Apprenticeship Program at TLC• Best Places to Work in New Mexico - Winner for 3 consecutive years• Top Performing CEO - State of New Mexico• The Safety-man Award for our commitment to our employee's safety• The Cooper Award for outstanding dedication to excavation law safety• The STEP Award for Safety Training Evaluation ProcessYou can learn about Viante New Mexico here: can find out more about TLC Plumbing here:, or email Dale at