Beyond Your WHY


Have you Made Your Personal Brand Powerful?

Season 2, Ep. 35

Meet Cara Parrish. 

Her WHY is Challenge. 

Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).

Cara's marketing agency helps people who have a story to tell grow their impact and monetize their story.

As founder, she made the decision to pivot her focus to personal brands after she found success in a variety of markets from startups and small business to Fortune 5’s. Throughout her work with dozens of companies, she noticed that companies with C-suite executives who grew their personal brand had more brand loyalty, faster growth, and found business development opportunities with much more value. She then pivoted her company to helping those C-suite individuals become the personal brands their companies needed.

Since then, her agency has grown. She now has custom programs for all avenues of personal brands including podcasters, authors, coaches, and consultants. She's a past and current client referral only company. If you'd like to work with her you will need one of her clients to refer you. She does this to keep her success directly linked to the success of her clients.

She's not leading an average marketing company. She's your mentor's mentor's marketing company.

You can find Cara at

More Episodes


A Better Way Forward

Season 2, Ep. 34
Meet Dale Armstrong. His WHY is Make Sense. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way). Dale Armstrong was raised in rural western New Mexico and graduated from San Juan College in 1984. He worked in the plumbing trade while attending NMSU, and continued working in plumbing until 1987. In 1987, Dale started TLC Plumbing & Utility. Over the past 32 years Dale has grown the business from a one man shop into a thriving company that employs over 500 people that live and work in New Mexico.Dale has raised his family and grown his company in his home state. He knows New Mexico's potential. After a visit to Santa Fe during the2017 legislative session to testify as a business owner and advocate for bills impacting the business community, Dale became frustrated with how carelessly some politicians were casting their votes. To him, it appeared to be more of a competition between parties, rather than what was right for constituents.He came back from the experience discouraged by how he and other citizens were being served on common ground issues. As such, he decided to find a way to educate the public and encourage positive change. Ultimately, this led to the creation of Viante New Mexico.Business Philosophy:• Do the right things for the right reasons every day.• Develop leaders and allow them to grow.• Champion personal & technical development of the workforce.• Teach life skills to all employees.• Develop systems to benefit the client & employees.• Support the needs of the community.Professional Accomplishments:• NM Ethics in Business Award• Pinon Award - Quality New Mexico• Developed a 4 year Apprenticeship Program at TLC• Best Places to Work in New Mexico - Winner for 3 consecutive years• Top Performing CEO - State of New Mexico• The Safety-man Award for our commitment to our employee's safety• The Cooper Award for outstanding dedication to excavation law safety• The STEP Award for Safety Training Evaluation ProcessYou can learn about Viante New Mexico here: can find out more about TLC Plumbing here:, or email Dale at