Beyond Your WHY


Have you Made Your Personal Brand Powerful?

Season 2, Ep. 35

Meet Cara Parrish. 

Her WHY is Challenge. 

Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).

Cara's marketing agency helps people who have a story to tell grow their impact and monetize their story.

As founder, she made the decision to pivot her focus to personal brands after she found success in a variety of markets from startups and small business to Fortune 5’s. Throughout her work with dozens of companies, she noticed that companies with C-suite executives who grew their personal brand had more brand loyalty, faster growth, and found business development opportunities with much more value. She then pivoted her company to helping those C-suite individuals become the personal brands their companies needed.

Since then, her agency has grown. She now has custom programs for all avenues of personal brands including podcasters, authors, coaches, and consultants. She's a past and current client referral only company. If you'd like to work with her you will need one of her clients to refer you. She does this to keep her success directly linked to the success of her clients.

She's not leading an average marketing company. She's your mentor's mentor's marketing company.

You can find Cara at

More Episodes


How To Find Clarity After Unexpected Opposition

Season 2, Ep. 49
Meet Robert Teschner.His WHY is Contribute.Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Robert Teschner, callsign “Cujo”, is a retired Air Force fighter pilot. He was the top F-15C “Eagle” graduate in his class at the USAF Weapons Instructor Course—the Air Force version of “TOP GUN”. Cujo was asked to return as a Weapons School Instructor and subsequently became the Air Force’s subject matter expert on team accountability, something high-performance teams refer to as a “Debrief”. Cujo eventually commanded one of America’s very few operational F-22A “Raptor” squadrons. During his Air Force career, Cujo flew combat missions over Iraq, homeland defense missions in the United States, and deployed with his F-22 squadron across the Pacific. In 2014 Cujo was diagnosed with colorectal cancer. This adversity fundamentally changed his trajectory—he went from accepting a leadership position in the F-22, to retiring early and having to figure out how to provide for his family with a body that was broken. Cujo’s unexpected pivot out of the Air Force is a topic he tackles in his work with organizations looking to build resilience, develop team members with grit and the ability to overcome adversity. Cujo now teaches leaders how to embrace the tenets of high-performance teamwork in their businesses to achieve better performance, drive engagement and accomplish their missions. He has simplified and adapted the tactics, techniques and procedures high-performance teams use to help any organization win bigger and build teams that work. Cujo is the author of the national bestselling book Debrief to Win and is an increasingly in-demand keynote speaker.