Beyond Your WHY

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A Better Way Forward

Season 2, Ep. 34

Meet Dale Armstrong.


His WHY is Make Sense.


Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).



Dale Armstrong was raised in rural western New Mexico and graduated from San Juan College in 1984. He worked in the plumbing trade while attending NMSU, and continued working in plumbing until 1987. In 1987, Dale started TLC Plumbing & Utility. Over the past 32 years Dale has grown the business from a one man shop into a thriving company that employs over 500 people that live and work in New Mexico.


Dale has raised his family and grown his company in his home state. He knows New Mexico's potential. After a visit to Santa Fe during the

2017 legislative session to testify as a business owner and advocate for bills impacting the business community, Dale became frustrated with how carelessly some politicians were casting their votes. To him, it appeared to be more of a competition between parties, rather than what was right for constituents.


He came back from the experience discouraged by how he and other citizens were being served on common ground issues. As such, he decided to find a way to educate the public and encourage positive change. Ultimately, this led to the creation of Viante New Mexico.


Business Philosophy:


• Do the right things for the right reasons every day.

• Develop leaders and allow them to grow.

• Champion personal & technical development of the workforce.

• Teach life skills to all employees.

• Develop systems to benefit the client & employees.

• Support the needs of the community.


Professional Accomplishments:


• NM Ethics in Business Award

• Pinon Award - Quality New Mexico

• Developed a 4 year Apprenticeship Program at TLC

• Best Places to Work in New Mexico - Winner for 3 consecutive years

• Top Performing CEO - State of New Mexico

• The Safety-man Award for our commitment to our employee's safety

• The Cooper Award for outstanding dedication to excavation law safety

• The STEP Award for Safety Training Evaluation Process



You can learn about Viante New Mexico here: www.viantenm.org/dale-armstrong/.

You can find out more about TLC Plumbing here: www.tlcplumbing.com, or email Dale at darmstrong@tlcplumbing.com.

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Season 2, Ep. 49
Meet Robert Teschner.His WHY is Contribute.Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Robert Teschner, callsign “Cujo”, is a retired Air Force fighter pilot. He was the top F-15C “Eagle” graduate in his class at the USAF Weapons Instructor Course—the Air Force version of “TOP GUN”. Cujo was asked to return as a Weapons School Instructor and subsequently became the Air Force’s subject matter expert on team accountability, something high-performance teams refer to as a “Debrief”. Cujo eventually commanded one of America’s very few operational F-22A “Raptor” squadrons. During his Air Force career, Cujo flew combat missions over Iraq, homeland defense missions in the United States, and deployed with his F-22 squadron across the Pacific. In 2014 Cujo was diagnosed with colorectal cancer. This adversity fundamentally changed his trajectory—he went from accepting a leadership position in the F-22, to retiring early and having to figure out how to provide for his family with a body that was broken. Cujo’s unexpected pivot out of the Air Force is a topic he tackles in his work with organizations looking to build resilience, develop team members with grit and the ability to overcome adversity. Cujo now teaches leaders how to embrace the tenets of high-performance teamwork in their businesses to achieve better performance, drive engagement and accomplish their missions. He has simplified and adapted the tactics, techniques and procedures high-performance teams use to help any organization win bigger and build teams that work. Cujo is the author of the national bestselling book Debrief to Win and is an increasingly in-demand keynote speaker.