Beyond the Post

Episode SummaryIn this episode of Beyond the Post, we break down what it actually takes to go from unknown creator to trusted authority without chasing trends, broad audiences, or viral moments. We explore how narrowing your positioning, committing to consistency, and delivering repeatable value can transform a podcast from “just another show” into a respected voice within a specific market. Whether you're launching in a technical niche, creative industry, or emerging sector, this episode outlines the framework for becoming the go-to resource in your category. Authority isn’t accidental. It’s engineered.Links:Finding KelsBLEAV NetworkKey TakeawaysAuthority starts with clarity of positioningNarrow focus builds faster recognitionTrust compounds through consistent value deliveryRepetition builds brand memoryExpertise beats trend-chasingFocused podcasts monetize more effectivelyQuote Pull-Outs“You don’t become an authority by speaking to everyone — you become one by serving someone deeply.”“Consistency turns familiarity into trust.”“Focused creators grow faster because their message travels further.“Authority isn’t about being loud. It’s about being clear.”Call to ActionExplore more creator strategy episodes at: Beyond the Post Website: https://beyondthepost.fmSupport the show and get bonus content: Beyond the Post Patreon: https://www.patreon.com/beyondthepost

Episode SummaryRobb spent a weekend attending Do Your Weird Thing, the immersive creative workshop led by Brian Brushwood.In this episode, Robb breaks down what the experience was actually like, not just the exercises, but the mindset shifts that came with them.Key Takeaways“Weird” is often the most valuable and memorable part of creative workPermission is a powerful creative unlock — especially when it’s self-grantedCreative resistance usually signals something important, not something wrongWorkshops don’t need answers — they need the right questionsCommunity accelerates confidence when everyone is taking creative risks togetherGuest BioNo guest interview in this episode.Brian Brushwood is referenced throughout the episode as the creator and facilitator of Do Your Weird Thing. He is a magician, entertainer, and educator best known for helping creators clarify their voice, confidence, and creative identity.Quote Pull-Outs“The thing you’re most afraid to show is usually the thing people connect with.”“Weird isn’t a problem to fix — it’s the signal.”“You don’t need permission, but it helps when someone shows you why you don’t.”Links & ResourcesDo Your Weird Thing with Brian Brushwoodhttps://www.scamstuff.com/products/do-your-weird-thing-with-brian-and-matt-december-2025?_pos=1&_sid=6371191e3&_ss=r&variant=47050469998814Call to ActionIf this episode resonated with you, take a moment to think about what your “weird thing” might be — and whether you’re giving yourself permission to explore it.Support the show and get access to bonus content:Beyond the Post Website: https://beyondthepost.fmBeyond the Post Patreon: https://www.patreon.com/beyondthepost

Episode Summary:In this episode of Beyond the Post, hosts Robb Dunwood and Bodie Grimm break down what podcast promotion actually looks like — and why most creators are getting it wrong. Drawing on nearly two decades of podcasting experience and listener research, they explain the critical difference between announcing an episode and promoting a show.The conversation centers around three practical, low-effort strategies that directly align with how real listeners discover podcasts today. From leveraging personal recommendations, to making your show searchable with keyword-rich titles, to using social media effectively instead of just dropping links, this episode delivers tactical guidance podcasters can apply immediately — without changing their format, gear, or publishing schedule.Key Takeaways:The #1 way people discover podcasts is direct personal recommendation — not ads or algorithms.Most podcasters don’t talk about their own show enough in everyday conversations.Clear, keyword-rich podcast titles dramatically improve discoverability in podcast apps.A 10–12 word descriptive subtitle can outperform clever or vague show names.Social media works best when it includes a hook, context, and a clear call to action — not just “new episode out.”Making it easy to listen (Spotify, Apple Podcasts, YouTube links) removes friction and boosts conversions.Quote Pull-Outs“A lot of people think they’re doing podcast marketing — but they really aren’t.”“Don’t just announce. Promotion requires context and intent.”“It requires you to change nothing about your show — just tell people it exists.”“If someone can’t tell what your podcast is about from the title, they won’t search for it.”Gear / Tools MentionedPodcast listening platforms:Apple PodcastsSpotifyYouTubePodcast hosting & workflow references:AuphonicRiverside (listener discovery survey referenced)Links & Resources MentionedBeyond the Post — https://beyondthepost.fmPodcast app search & recommendation chartsListener discovery research referenced from RiversideCall to ActionIf you found this episode helpful, tell someone about it — that’s literally the point of this episode. Visit Beyond the Post: https://beyondthepost.fmSupport the show on Patreon: https://www.patreon.com/beyondthepostYour recommendation is the most powerful marketing tool this podcast has.

Episode SummaryConferences can be overwhelming — packed schedules, endless sessions, and nonstop noise — but the real value rarely comes from sitting in a room taking notes. In this episode of Beyond the Post, Robb breaks down how creators can actually get the most out of conferences by focusing on relationships, not just information.Drawing from recent conference experience and nearly two decades in podcasting, this episode explores practical ways to spark meaningful conversations, stand out in a crowd, and make it incredibly easy for people to find your content. From wearing conversation-starting t-shirts to using QR codes and NFC cards, Robb explains how small intentional choices can lead to big creative opportunities — including collaborations, guest appearances, and long-term connections.Key TakeawaysConferences are more valuable for networking than pure educationHallway conversations often matter more than conference sessionsWearing something that invites conversation lowers the barrier to connectionCreators should make their content easy to access instantlyQR codes and NFC cards remove friction when sharing your workA clear, practiced elevator pitch makes conversations more effectiveRelationships — not business cards — are the real takeaway from eventsQuotes“Conferences aren’t about collecting sessions, they’re about building relationships.”“If someone has to search for your podcast later, you’ve already lost the moment.”“The easier it is for someone to find your content, the more likely they will.”“Your elevator pitch shouldn’t explain everything, it should invite curiosity.”Links & Resources MentionedBlinq — https://blinq.meDot Cards — https://dotcards.netJoin the Patreon community and help keep the show going.🌐 Beyond the Post Website: https://beyondthepost.fm❤️ Beyond the Post Patreon: https://www.patreon.com/beyondthepost

Episode Summary:In this episode of Beyond the Post, the conversation kicks off with a deep dive into mobile recording workflows, sparked by the recent purchase of the DJI Mic 2. The discussion centers on why great audio is often more important than perfect visuals, especially for creators capturing real-life moments on the go. From pairing wireless microphones with compact cameras to using everyday smartphones as primary recording tools, the episode emphasizes practicality over perfection.Beyond the gear talk, the episode explores the emotional and long-term value of recording everyday life — from documenting family conversations to preparing for future creative opportunities. With real-world examples from charity live streams and casual family recordings, this episode encourages creators to embrace simple setups, overcome the discomfort of recording in public, and focus on preserving meaningful stories before they’re lost.Key Takeaways:The DJI Mic 2 is a powerful upgrade for mobile and run-and-gun recording.Great audio often matters more than having the most expensive camera.Your phone is still the best camera if it’s the one you’ll actually use.Recording everyday moments creates long-term personal and creative value.Lighting plays a bigger role in video quality than most people realize.Being comfortable recording in public takes practice — but it’s worth it.Simple, reliable gear setups lead to more consistent content creation.Quote Pull-Outs:“The best camera is the one you actually have with you.”“Audio quality will save bad video — bad audio ruins everything.”“You don’t realize the value of these recordings until years later.”“Stop waiting for the perfect setup and just hit record.”Gear & Tools Mentioned:DJI Mic 2 – Wireless microphone system for mobile creatorsDJI Osmo Pocket – Compact stabilized camera for on-the-go recordingSmartphones – Used as primary cameras for convenience and accessibilityWireless Lavalier Microphones – For improving audio quality in any setupBasic Lighting Solutions – Small lights that dramatically improve video qualityLinks & Resources:DJI Mic 2: https://www.dji.com/mic-2DJI Osmo Pocket: https://www.dji.com/osmo-pocketBeyond the Post Website: https://beyondthepost.fmBeyond the Post Patreon: https://www.patreon.com/beyondthepostCall to ActionIf you’re enjoying Beyond the Post, consider supporting the show and helping us keep these conversations going.Visit https://beyondthepost.fmSupport the podcast on Patreon: https://www.patreon.com/beyondthepostYour support helps us continue creating honest, creator-focused conversations.

Description:In this episode, I share my experience editing a Thanksgiving special episode of the Kilowatt podcast entirely within Riverside. Transitioning from Final Cut Pro to Riverside presented challenges, prompting me to reflect on the importance of choosing efficient tools that align with my workflow. I discuss the role of AI in content creation, the risks of adopting too many platforms, and the significance of community collaboration among creators. We encourage listeners to explore tools that best fit their creative processes while anticipating future discussions on AI and creativity.Key Takeaways:Editing inside Riverside can dramatically simplify workflows for certain projects.Creators often juggle too many tools—simplifying can save time and reduce friction.Switching software has both financial and emotional costs.AI is rapidly becoming a practical assistant for content creation, not just a novelty.Community conversations often uncover better tools and approaches than working alone.Free podcast hosting platforms exist, but “free” isn’t always the best fit for long-term goals.DaVinci Resolve’s stability makes it an appealing alternative to Premiere for many editors.The creator landscape is shifting toward integrated, all-in-one tools.Quote Pull-Outs:“There are tools that help us create, but when they get in the way, it’s time to rethink.”“Switching tools isn't just a cost in money, it’s a cost in time and brainpower.”“AI isn’t replacing creativity; it’s removing the busywork.”Links & Resources Mentioned:While specific URLs were not spoken in the transcript, the following tools were explicitly referenced and should be included:Riverside — https://riverside.fmCanva — https://canva.comAdobe Creative Cloud — https://adobe.comDaVinci Resolve — https://blackmagicdesign.com/products/davinciresolveSupport the Show: Beyond the Post Website - https://beyondthepost.fmSupport the show on Patreon - https://www.patreon.com/beyondthepost