BEHIND THE BRANDS

"Have you ever thought about taking a Fashion Brand into the Metaverse?"Well, that’s exactly what Evan Sugerman and his co-founder Damian are trying to do with their superb Jewellery Brand, Parts of Four.Not only have they gathered a captive audience of over 305K followers on Instagram, a Paris Showroom and their product has been worn by the likes of Kim Kardashian and Beyoncé, the Indonesian based business is totally committed to become digital pioneers whilst educating and rewarding their loyal consumers, along the way.This episode is a must for anyone interested in taking their physical business into the Metaverse as we discuss the strategy, the challenges and the execution of their very own P4C currency and NFT drop.You can also locate the full REPLAY of our Exclusive Q&A Session with Evan in the BEHIND THE BRANDS Clubhttps://www.clubhouse.com/club/behind-the-brandsFor more information about Parts of Four head over to Instagram and search @Partsof4Voiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com

Kelly Gunner is the creator of the TOMME accessory brand. Her incredible collection celebrates a blended vision of masculinity and femininity in its range of handcrafted basketball bags. Transforming an item typically rooted in a male-dominated sport into an individual, unisex piece of art, each TOMME bag boldly and confidently expresses a fused male / female aesthetic.Super cool, the brand mixes Kelly's love of Streetwear, Music and urban culture. The innovative bags are being snapped up by customers across the World. Even Billy Eilish is a fan of the TOMME brand and sales exploded when the American singer/songwriter was spotted with one of Kelly's bags.For more information about TOMME head over to www.tommestudio.comVoiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com

Per Holknekt is a Swedish Fashion Designer, Entrepreneur, multi Award winning Business owner but most importantly one of the most genuine and unashamedly brilliant people.... I have ever had the pleasure of working with.We cover many aspects from within Per's life, including how he and fellow Designer Karin Jimfelt-Ghatan created the hugely successful womenswear brand Odd Molly and how they embraced imperfection, to create their very own sense of perfection.Over the years Per has experienced incredible successes as well as some devastating lows points. He talks about his drug and alcohol abuse, making the wrong life decisions and how at one point, he found himself without any homely possessions and forced to live rough in a Swedish forest.Although, the last couple of years have been tough for Per he's about to embark on his 42nd business Venture.Welcoming and developing his vision of creating the 4th Industrial Revolution. A business that is built from personal experience and constructed with a true sense of purpose, designed to value our planet, social welfare and to constantly challenge the sustainability of people, which seems to have been seriously overlooked for many years. I have known Per for over 18 years, I really hope you enjoy listening to some of his wonderful stories and also acknowledge as to why he's regarded as a true legend within our Industry.Voiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com