BEHIND THE BRANDS

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Ep. 24 Moot Lingerie - "Wear what makes you feel great," including Sexy underwear for Men

This a fascinating delve into a business that creates, empowers and promotes that Men should be able to wear exactly what they want.

Moot Lingerie is the brainchild of a car mechanic called Julian Parker and his close friend Anna Kilpatrick. 


Together they are positioning a lifestyle Brand enriched by superbly high levels of customer service. Moot Lingerie is already starting to enjoy the results from developing a strong sense of community and real understanding of their customers needs and requirements.


Take a listen to the episode and you'll very quickly appreciate the simplicity of what they are trying to achieve and to Anna's point "Whatever you're doing is much more important than the knickers, you are wearing".


For reference to a conversation within the show, Nora Batty is a fictional character in the world's longest-running sitcom, Last of the Summer Wine.

Nora became a British icon and National treasure, recognised by her wrinkled stockings, piny and distinctive style of hair curlers. 

Incredibly, she appeared in 245 of the 295 episodes (everybody loved Nora Batty).


Check out Moot Lingerie at www.mootlingerie.com


Voiceover by www.delaross.com

BEHIND THE BRANDS was produced in association with www.beforeStores.com

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9/24/2021

Ep. 28 Per Holknekt - The founder of the Swedish Brand Odd Molly, talks about the sustainability of people

Per Holknekt is a Swedish Fashion Designer, Entrepreneur, multi Award winning Business owner but most importantly one of the most genuine and unashamedly brilliant people.... I have ever had the pleasure of working with.We cover many aspects from within Per's life, including how he and fellow Designer Karin Jimfelt-Ghatan created the hugely successful womenswear brand Odd Molly and how they embraced imperfection, to create their very own sense of perfection.Over the years Per has experienced incredible successes as well as some devastating lows points. He talks about his drug and alcohol abuse, making the wrong life decisions and how at one point, he found himself without any homely possessions and forced to live rough in a Swedish forest.Although, the last couple of years have been tough for Per he's about to embark on his 42nd business Venture.Welcoming and developing his vision of creating the 4th Industrial Revolution. A business that is built from personal experience and constructed with a true sense of purpose, designed to value our planet, social welfare and to constantly challenge the sustainability of people, which seems to have been seriously overlooked for many years. I have known Per for over 18 years, I really hope you enjoy listening to some of his wonderful stories and also acknowledge as to why he's regarded as a true legend within our Industry.Voiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com