Voice Marketing with Emily Binder
Advertising and Social Media Trust - All Time Low
"Last week Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social media platforms. The report surveyed 8,000 people in eight markets, including the US, UK and China, which have a combined total ad spend of $400bn. It found advertising to be the least likely source people would use to garner information about a business, with just 14% saying they trust advertisers in this respect. When it came to seeking out news and information, social media – which captures$84bn worth of global ad budgets) – was ranked as the least trusted medium, with just 17% of respondents citing the likes of Facebook and Twitter as a reputable source." Via The DrumOn average, globally we spend 144 minutes, or twohoursand twenty-four minutes, onsocial media(via Nielsen, 2019).If you’re a brand or a business, you have to see the writing on the wall and realize that your efficacy on social channels will continue to decrease. Habits change and people change channels. If you want to discuss your marketing strategy and the best channels to reach your audience, book a consultation call with me at emilybinder.com/call.
25% Haven't Read a Book This Year
Grab a book! According to the Pew Research Center, the typical American reads just 4 books a year and over 25% haven’t read a single book this year. I am reading The Future is Faster than You Think by Peter Diamandis. Follow me on Twitter for insights, quotes, and book and podcast recommendations: @emilybinder.
"One day, Amazon will fail."
The Sears catalog democratized American commerce. In 1896 Congress passed the Rural Free Delivery Act, which opened up the Postal Service to all of America. Rural mom and pop shops did not want postal delivery because mail like the Sears catalog would arrive and could put them out of business.Amazon CEO Jeff Bezos has said to employees:"One day, Amazon will fail but our job is to delay it as long as possible."Bezos also said separately:"Amazon is not too big to fail. In fact, I predict one day Amazon will fail. Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years."Subscribe free and leave a review for this show on Apple Podcasts here. And listen hands-free: Enable the free Alexa Flash Briefing "Voice Marketing with Emily Binder" for daily updates here.