Voice Marketing with Emily Binder
Voice Search in 2020
Voice search and voice marketing in 2020 - today and what's next. How to measure success in voice marketing. Stop thinking about it like direct response. It's more like social media.
But We've Always Done It This Way
You can preserve the status quo or worse, for awhile, if you stick with the way you've done it. We discuss similarities between early social media and early voice marketing. We're talking about AI like Alexa and how it will affect your brand and marketing. Listen til the end for a 10% off promo code for a marketing consultation with me at emilybinder.com/call.
Amazon Building Live Audio Streaming Business on Alexa
Social audio exploded during the pandemic with apps like Clubhouse. Amazon is investing heavily in a new live audio feature similar to Clubhouse and Twitter Spaces. Live audio is a way to bolster content on Alexa. It's just beginning. See my tweet to find out how the Echo since 2014 and 10,000 employees working on Alexa pointed this way all along. For Relentless, every investment is a long game for ultimate revenue. Give away free Echos, don't mind short term losses, we know what's coming in ten years. Think about it. Source for Amazon news / announcement: Axios: "Scoop: Amazon quietly building live audio business"
Content Marketing Costs 62% Less than Outbound
Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads. See tweet thread with Adam's question about cost of content marketing (legit question, not a what-about). Stat via Twenty Over Ten (shout out to Samantha Russell). I explain why you absolutely must do content marketing, what it means, and which channels will give you the most bang. Content marketing benefits include SEO, building your brand, and a body of work that signals authority and trustworthiness (see blog post and my video). Advertising doesn't accomplish this long term. Book a marketing consultation with me at emilybinder.com/call. Also mentioned this episode:1) What is Alexa Flash Briefing - see video2) iPod and shifting consumption of music to the 99 cents per song model - how this relates to voice: content will follow device adoption.3) Listener and client Forrest Kelly hosts "The Best Wine Podcast"4) Listener and client, therapist Iris First hosts "Really, is that the way you see me?" an enneagram and relationships podcast