Voice Marketing with Emily Binder

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its branding choices, particularly its Flintstones crooked bubble letters, which contradicts the message of safety and reliability crucial for tires.This episode delves into the psychology behind color usage in various industries. Branding is about emotional connection and aligning the visual and auditory elements with the desired consumer experience. Be mindful of the signals your brand sends.Chapters:(0:00) Introduction: The meaning behind red in marketing / color psychology(0:08) A walk to remember: Discount Tire logo (a DUI on the side of a building)(0:36) The importance of tires(2:14) Why fast food logos are red and banks are blue - color psychology in branding(3:30) SAD - Standard American Diet says cheap = good(5:06) Brand lives in the subconscious(5:14) Apple is a luxury brand(6:00) Who do you want your customers to become? Disney PrincessesLinks:Fascinate by Sally HogsheadBrand lives in the subconscious - video clip, VanEck Trends with Benefits podcastWho Do You Want Your Customers to Become? by Michael SchrageWhat is Sonic Branding (video)My podcast tools:Edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callShop my videos on ThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% rational (see Instagram graphic).Hear my three comparison recordings between Airpods, computer speaker, and Shure SM7B. Most of the episode is with my Shure SM7B mic as usual. However on this one I did NOT use Descript's Studio Sound setting so you can hear the true raw comparison. (Normally I set Studio Sound to 50% using Descript).Links mentioned:Body language episode: The 7-38-55 Rule for Better First ImpressionsMy favorite mic: Shure SM7B gear listAlso a great mic: Shure MV7 with desk stand $269Fine affordable mic: Blue Yeti mic $100Shure SM7B vs Shure MV7 mic review blog with video: beetlemoment.com/gearFull podcast gear review blog (camera, lighting, mics): wealthvoice.ai/gearVIDEO: Watch my YouTube review: Shure SM7B vs Shure MV7.My podcast tool (edit and record):Descript: Record and edit like a Word doc. With AI features: emilybinder.com/descriptHire me:Speaking: emilybinder.com/speakingConsultation / coaching call: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.54% of clients: "I changed financial advisors" in 2023. Why: weak comms.47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.But most advisors reach out much less. Via YCharts, 2023Timestamps:(0:07) Communication Builds Trust(0:43) Body Language - Science of Trust: Show Hands(1:20) Shocking YCharts Survey: High Rate of Advisor Switching(2:03) Cost of Losing Clients(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)(6:05) 90% of people don't trust ads(6:55) ThinkersOneLinks:Avg fin advisor CAC $3100YCharts survey HT Samantha RussellOrder videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)Related video: Why Content Marketing Will Save You MoneyVanessa Van Edwards - hands (trust)My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callConnect:Podcast | My website | Beetle Moment Marketing | LinkedIn | X | IG | YouTube | Email updates

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.Topics:(00:00) Introduction to Purpose-Driven Marketing(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes-Impact on sales and cultural spotlight for Nike ($15 billion US market)-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.(3:30) Failure of Kendall Jenner Pepsi Ad(05:12) Brands and Gender Activism-Pinkwashing-Importance of pay equity(06:15) Environmental and social alignment (Meatless Mondays)My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptMics: beetlemoment.com/gearHire me (marketing & speaking):ThinkersOne Videos: emilybinder.com/thinkersoneConsulting: emilybinder.com/callFollow & connect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.Trick question: How long should a podcast episode be?Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.VIDEO - Watch this episode: youtube.com/emilybinderTopics:-Episode types, lengths, guest / host, and cadence (e.g. weekly)-Significance of visuals-Misconception of podcasting as marketing expense-Unique KPIs Timestamps:(0:34) Prof G's Podcast Strategy and Episode Formats(3:56) Variety in Bethenny Frankel's Podcast(4:09) Long Game of Podcasting: Insights and Statistics(5:27) Podcasting: A Marketing Perspective (ROI)(6:11) Bethenny Frankel's Episode Types(9:28) Why Use Episode Variety(9:54) Key TakeawaysLinks:Just B with Bethenny FrankelThe Prof G Pod with Scott GallowayThe Algebra of Happiness (book)Watch more mini-pod episodes hereJoin my YouTube channel to access same-day responses, topic requests, & more perksMy tools:Record audio or video: emilybinder.com/riversideEdit podcasts like a Word doc. emilybinder.com/descriptGear list: beetlemoment.com/gearWork with me:ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersoneConsulting session: emilybinder.com/callFollow & connect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email

Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"?Watch on YouTubeShow notesJoin my YouTube channel- access perksVideo episodesTimestamps:(1:00) Difficult conversations: giraffe vs jackal language (watch Short)(1:37) Pop psychology(1:50) Nonviolent request(2:06) Saying 'I feel' to express thoughts (Lisa Rinna)(3:11) Chris Voss: "it seems like..."(4:15) Bethenny Frankel, Skinnygirl $100 million Beam. #rhony(4:26) Real Housewives loud luxuryLinks mentioned:Watch Short: The Bethenny ClauseEpisode: "Why You Need Nonviolent Communication"Blog: Microsoft’s CultureBooks "Nonviolent Communication" and "Never Split the Difference"My podcast tools:Riverside: emilybinder.com/riversideDescript: emilybinder.com/descriptMy gearWork w/me:ThinkersOne videos and keynotesBook a session: emilybinder.com/callFollow & connect:Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.(0:10) Podcasting $4bn industry in 2024 (IAB)(1:36) Big misconception new podcasters have: ad revenue(3:10) 90% podfade(4:10) Value of a subscriber(6:00) Power of voice: sound is processed ten times faster than the blink of an eye(6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing(7:30) YouTube Shorts: biggest marketing opportunity(8:44) Wrong podcast goals(9:00) How many podcast downloads is good? (9:30) What is a good completion rate?(10:00) How many listeners you want (considered purchase)(11:00) Educated, solvent, interested(12:05) Client testimonial from Laura (emilybinder.com/call)Stats:$4 billion industry 2024 (IAB)51% of listeners pay attention to podcast ads more than other media (Edison Research)56% consider purchasing after listening to a podcast ad (Edison Research)76% convert after hearing sponsored content (National Public Media)-Spiralytics 1/12/2024My favorite podcast tools:Record a podcast: emilybinder.com/riversideEdit audio or video like a Word doc: emilybinder.com/descriptPodcast gear list: wealthvoice.ai/gearThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast: emilybinder.com/podcastBook a call: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry.(0:29) Hormozi's value equation:Dream outcome x likelihood of successdivided bytime delay x perceived effort= value.(1:30) Most brands get the top half of the value equation right.The hard part is the bottom. (Hence "easy top, hard bottom".)(4:24) When you should publish pricingJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. Today concludes the mini-series, with this #1 most downloaded episode of the year. This episode originally aired 8/6/2023.My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates

Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for public speaking and generally all marketing. Stats or data help, too. It's about blending them. If you’re deficient in any one of the three pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. Hear more: You Need All Three: Pathos, Ethos, and Logos MarketingJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This was the #2 most popular. This episode originally aired 2/1/2021. Next week, tune in to hear the top episode of the year.My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearOrder my NEW virtual keynote on ThinkersOne: "Love Bombed then Ghosted: Online Dating Mistakes Your Brand Makes"Podcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates