Voice Marketing with Emily Binder

Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing: Video version: watch on YouTube here.Book a call with me: emilybinder.com/callThis episode discusses:-Critical difference between price and value-Time is the most valuable non-renewable resource you should be marketing-Challenges faced by small business owners, especially in marketing-Importance of leveraging video content marketing on platforms like YouTube-Necessity of authenticity in content creation-What's wrong with current perceptions of marketing ROI-insights into effective strategies for building trust and maximizing returnsChapters:(00:15) Pricing Challenges Faced by Small Businesses(00:56) The True Value of Time(01:39) Success Stories with UnPodcast Package(03:26) The Importance of Authentic Social Media Presence(04:05) The Role of AI in Content Creation(04:29) Trust and Authenticity in Marketing(05:11) The Shift in Media Landscape(08:01) The ROI of Content Marketing(10:55) Creating Effective Video Content(13:11) Practical Tips for Various Industries(14:05) Conclusion: Embracing Modern MarketingMy podcast software (promo links):Record guests, create clips - Riverside: emilybinder.com/riversideRecord solo, edit with AI - Descript: emilybinder.com/descriptMy mic gear listVideo podcast gear listHire me:Speaking: emilybinder.com/speakingAdvisory Calls: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

These topics get views because of human nature. Unlock the power of authentic video marketing with three engaging personal finance attract quality views. Move beyond generic advice and create content that builds audience and trust. This episode provides actionable strategies, critical nuances, and proven tips to elevate your brand and attract prospects.Download free guide with 3 personal finance video topics + 13 idea starter prompts.Watch on YouTubeChapters:(0:00) Introduction to Irresistible Video Ideas(0:30) Why Authentic Video Works for Financial Advisors(1:00) Idea #1: The Worst Financial Advice I Ever Received (Relatability & Trust)(2:34) Idea #2: Expectations vs. Reality (Debunking Myths & Showcasing Expertise)(4:00) Idea #3: Do This Right Now (Essential Financial Preparations)(5:00) The UnPodcast Package: Done-for-You Video Marketing(6:30) Specific Tips for Stronger Videos(7:30) Free Video Marketing GuideLinks:Blog post - Three Irresistible Video Ideas for Financial Advisors beetlemoment.com/blogUnPodcast Package: beetlemoment.com/unpodcastMy apps + gear:Record on Riverside emilybinder.com/riversideRecord + edit with AI: Descript emilybinder.com/descriptMy mic gearVideo podcast gearLet's talk:Book a call: emilybinder.com/callConnect:This podcast | My website | Beetle Moment | LinkedIn | X | Insta | TikTok | YouTube | Email updates

Achieving alignment between personal strengths and business roles leads to effortless and natural success. I emphasize the importance of finding roles or building businesses that complement your natural gifts and values. Human Design and Enneagram can aid in self-discovery. Plus, challenges of generative AI technology. Finally, hear what you can get out of my newly expanded coaching for branding and marketing.Chapters:(00:00) Introduction to alignment(00:42) Individual-business fit (beyond product-market fit)(01:29) Supporter - Wealth Dynamics(02:11) Enneagram. Human Design. Video: Are You a Projector or Generator? Human Design(02:49) Importance of brand alignment(03:56) Media is most powerful of four levers in business (Naval)(04:28) Leveraging media(05:03) One-person business models, AI agent startups(05:18) Vibe coding, AI hallucinations(05:22) AI and the future of business(07:00) Executive coaching - personal brand offer: emilybinder.com/callLinks mentioned:Episode: Four Levers in Your Business (Naval concept)Ron Lynch post: August 5th Google AI Search Results: "Mercury Retrograde was from July 18-August 11, 2025."My podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory: emilybinder.com/callBring me into your next Zoom: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots.ChaptersPart 1(0:20) 1- Identity and values(0:32) 2 - Expertise and skills(0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing(1:13) 4- Communication style(1:22) 5- Network and influence(1:30) 6- Visual presentation(1:41) Why everyone needs to invest in personal brand(4:40) Personal brand allows access to more opportunities(4:46) Let people leave(5:10) Bet on the jockey not the horse(5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf(7:26) Human Design strategy: wait for the invitation (Projector)(8:05) When it's time to update your LinkedIn profile picPart 2: Your headshot, LinkedIn, + website is a must(8:40) Announce a new headshot?(9:36) Napoleon theatre quote - Robert Greene(12:00) Your likeness or testimonial is not free(12:39) Recap + takeaways(13:09) Bonus tip: your website(13:38) TLD or dot com: replyall.limo (Reply All Podcast)(14:00) Personal brand SEO tip for photos - Google ImageRelated links:Ethos, Pathos, and Logos in MarketingLet people leave (unsubscribe is good)My tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email

Personal Branding, Speaking Tips, and UX Insights. Medley / round-up of latest tips, guest episode, and apps I like.Chapters:(0:35) 1. Tip: Podcast speaking volume(1:28) 2. Bangers Only with Tom Lydon(3:00) Case study- UnPodcast - Beetle Moment: LinkedIn videos 10.8k views(4:00) Why build an audience(5:15) "Money is good" speech - Atlas Shrugged(7:20) Fidelity's famous study about investors who lost their password(8:12) 3. Tip: Dashlane(9:04) What bad UX does to society. Related: "Never Forgive Them" by Ed Zitron(10:52) Announcing your updates vs soft launching(11:46) "48 Laws of Power" - Robert Greene: "If I am often seen at the theater, people will cease to notice me." -Napoleon tweet(11:19) Free Mac app: CopyClipLinks:Bangers Only with Tom Lydon: Upgrading Your Personal Virtual Brand- Emily Binder (ep 2)UnPodcast Package6 Free Months of Dashlane Premium password manager: emilybinder.com/dashlaneMy tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email

More than 35% of Americans earning over $200,000 are living paycheck to paycheck. Watch clip on YouTube.Lifestyle creep is real. The popularity of shows like "Your Friends and Neighbors" or Netflix's "The Watcher" is no accident. Art imitates life. There are opportunities for great financial advice and planning that will resonate with the reality of investors today. The old messaging that focuses solely on the someday retirement doesn't cover it. Plus - inheritance in a lump sum is like binging a week's worth of calories on your cheat day.Financial advice works when it's in touch with culture and how people really behave.Want help with your marketing? Book a call with me: emilybinder.com/callChapters:(0:00) $200K+ Millennials Still Broke(0:26) Cultural Perspective on Wealth(0:42) Modern Financial Goals(2:18) Wealth and Consumption(3:12) Pop Culture and Financial Realities(4:52) Different Client Types(5:39) Modern Wealth Management Strategies(6:32) "Your Friends and Neighbors" Apple TV(6:50) Wirkin Culture, Quiet Luxury(7:50) Effective Messaging - Wealth ManagementLinks:"Millennials making $200k are still broke—here's why" - InvestmentNews 5/30/2025Samuel Deane, Rora Wealth, Atlanta"Data Shows Boys and Young Men Are Falling Behind" - NYT 5/13/2025Rubin Miller - Peltoma Capital. "Ease, Comfort, & Time""The Geometry of Wealth" by Brian PortnoyMy tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email updates

Navigating AI, Social Isolation, and Human Connection in Modern MarketingA pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business.Chapters:(1:11) Trends: 18-24 year-olds not dating(2:49) Social Media and Fast Content(6:18) Generative AI(8:40) Importance of Human Connection. True BRAND= competitive advantage(12:50) AI is not a creator, it's a remixer. Links:"Alchemy" by Rory SutherlandUncensored CMO: Scott Galloway vs Rory Sutherland - is the era of brand over?75% of American youth (age 17-24) are ineligible for military service - 5/26/2025 Vani Hari @thefoodbabe"One out of three men under age 30 hasn't had sex in the last year.” YahooPew survey found only a quarter of Americans say they know most of their neighborsDiary of a CEO - Dr Tara SwartMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit: Descript: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory: emilybinder.com/call15min meeting: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email

Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty.Watch on YouTubeChewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence card when a pet passes away (est. $30 investment once per customer). Tangible, heartfelt actions that are timely and on-brand can make a significant impact on retention and brand perception. Brand is your business's greatest asset. Almost any business can implement similar tactics to build goodwill, brand, and LTV.Think about the network effect of the free bag of dog or cat food. Similar CPG example: Two free full-size Quest bars.Chapters:(0:00) Chewy Creates Lifelong Customers with a $30 Investment(0:21) Chewy's Business Growth and Market Position $CHWY(2:08) The Emotional Impact of Losing a Pet (Grief Like a Family Member)(2:59) Chewy's Heartfelt Response to Pet Loss(3:28) Quest Protein Bars Network Effect: Give Two Free Full-Size Bars(3:53) The Power of Thoughtful Marketing(5:11) Stage 5 Tribe like Zappos ("Tribal Leadership")Links mentioned:Dr. Katie Lawlor survey on grieving pet loss: Couples' Perception of Stressfulness of Death of the Family Pet"Stage 5 Tribe" (Zappos) from book "Tribal Leadership" by Dave LoganMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory Calls: emilybinder.com/callBring me into your next Zoom: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage)Watch on YouTubeDiscover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transform impactful ideas into newsletters, expand reach across multiple platforms, utilize newsjacking, and build an email subscriber list. Embrace the power of algorithms to engage your audience effectively and generate meaningful insights from your social media activities.Blog postChapters:(0:00) Introduction: The Changing Landscape of Social Media(0:23) The Importance of Social Media for Business(0:42) Follower Counts: Why They Don't Matter Anymore(1:27) Five Strategies for Building an Audience(1:33) Strategy 1: Experiment with Content Structures(4:39) Strategy 2: Repurpose Impactful Ideas(6:10) Strategy 3: Expand Your Reach Across Platforms(8:23) Strategy 4: Capitalize on Current Events (Newsjacking)(11:14) Strategy 5: Build and Leverage Your Email List(11:42) Recap 5 Social Media Tips / Strategies to Generate LeadsWatch more clips: YouTube Playlist- podcastMy podcast tools:Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates