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Voice Marketing with Emily Binder

How to Get More Listens to Your Podcast with Your Email Signature

Take advantage of the best place to market yourself that your most captive audience or closest relationships are seeing multiple times a day. Add links to your podcast or your product demo / speaker reel YouTube video to your email signature. Use Plink to promote your podcast with a universal 1-click link - get my promo here: beetlemoment.com/plink. Remember to track your email signature links with the free short link tracking service bit.ly.

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  • How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats

    10:10
    Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.Trick question: How long should a podcast episode be?Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.VIDEO - Watch this episode: youtube.com/emilybinderTopics:-Episode types, lengths, guest / host, and cadence (e.g. weekly)-Significance of visuals-Misconception of podcasting as marketing expense-Unique KPIs Timestamps:(0:34) Prof G's Podcast Strategy and Episode Formats(3:56) Variety in Bethenny Frankel's Podcast(4:09) Long Game of Podcasting: Insights and Statistics(5:27) Podcasting: A Marketing Perspective (ROI)(6:11) Bethenny Frankel's Episode Types(9:28) Why Use Episode Variety(9:54) Key TakeawaysLinks:Just B with Bethenny FrankelThe Prof G Pod with Scott GallowayThe Algebra of Happiness (book)Watch more mini-pod episodes hereJoin my YouTube channel to access same-day responses, topic requests, & more perksMy tools:Record audio or video: emilybinder.com/riversideEdit podcasts like a Word doc. emilybinder.com/descriptGear list: beetlemoment.com/gearWork with me:ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersoneConsulting session: emilybinder.com/callFollow & connect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email
  • Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")

    06:16
    Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"?Watch on YouTubeShow notesJoin my YouTube channel- access perksVideo episodesTimestamps:(1:00) Difficult conversations: giraffe vs jackal language (watch Short)(1:37) Pop psychology(1:50) Nonviolent request(2:06) Saying 'I feel' to express thoughts (Lisa Rinna)(3:11) Chris Voss: "it seems like..."(4:15) Bethenny Frankel, Skinnygirl $100 million Beam. #rhony(4:26) Real Housewives loud luxuryLinks mentioned:Watch Short: The Bethenny ClauseEpisode: "Why You Need Nonviolent Communication"Blog: Microsoft’s CultureBooks "Nonviolent Communication" and "Never Split the Difference"My podcast tools:Riverside: emilybinder.com/riversideDescript: emilybinder.com/descriptMy gearWork w/me:ThinkersOne videos and keynotesBook a session: emilybinder.com/callFollow & connect:Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
  • Crazy Expectations? The Reality of Podcasting (Wild Leverage)

    13:20
    Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.(0:10) Podcasting $4bn industry in 2024 (IAB)(1:36) Big misconception new podcasters have: ad revenue(3:10) 90% podfade(4:10) Value of a subscriber(6:00) Power of voice: sound is processed ten times faster than the blink of an eye(6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing(7:30) YouTube Shorts: biggest marketing opportunity(8:44) Wrong podcast goals(9:00) How many podcast downloads is good? (9:30) What is a good completion rate?(10:00) How many listeners you want (considered purchase)(11:00) Educated, solvent, interested(12:05) Client testimonial from Laura (emilybinder.com/call)Stats:$4 billion industry 2024 (IAB)51% of listeners pay attention to podcast ads more than other media (Edison Research)56% consider purchasing after listening to a podcast ad (Edison Research)76% convert after hearing sponsored content (National Public Media)-Spiralytics 1/12/2024My favorite podcast tools:Record a podcast: emilybinder.com/riversideEdit audio or video like a Word doc: emilybinder.com/descriptPodcast gear list: wealthvoice.ai/gearThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast: emilybinder.com/podcastBook a call: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates
  • Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast)

    06:10
    Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry.(0:29) Hormozi's value equation:Dream outcome x likelihood of successdivided bytime delay x perceived effort= value.(1:30) Most brands get the top half of the value equation right.The hard part is the bottom. (Hence "easy top, hard bottom".)(4:24) When you should publish pricingJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. Today concludes the mini-series, with this #1 most downloaded episode of the year. This episode originally aired 8/6/2023.My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates
  • How to Make Your Content Memorable | (Top 5 Rebroadcast)

    01:31
    Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for public speaking and generally all marketing. Stats or data help, too. It's about blending them. If you’re deficient in any one of the three pillars of persuasion, it’s difficult to get anyone to believe you or care what you have to say. Hear more: You Need All Three: Pathos, Ethos, and Logos MarketingJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This was the #2 most popular. This episode originally aired 2/1/2021. Next week, tune in to hear the top episode of the year.My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearOrder my NEW virtual keynote on ThinkersOne: "Love Bombed then Ghosted: Online Dating Mistakes Your Brand Makes"Podcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates
  • Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)

    04:51
    We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos are getting smart enough that you can stop doing everything to appease them. What appeases the user naturally becomes what appeases the algorithm for any company that is or will be successful in the attention economy.Out for 2024:Slow talking and self-serving intros or teasers about what you're about to share (just SHARE IT!)Making people waitMaking people click somewhere else (zero click content is in)Making people fill out formsGated contentJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #3 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 2/3/2021.Links mentioned:"How to File an LLC - DIY" my accidental viral YouTube video now at 75,000 views (I said "16,000" in this recording)My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates
  • One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)

    06:03
    January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps:(0:05) The Top 5 Rebroadcast explainer / intro for this month(1:05) Evergreen strategy, you can still get value from 2018 episodes(1:45) Ephemeral content mistake(2:05) Top podcast marketing mistake(3:50) #4 Most Downloaded Episode of 2023 (rebroadcast): "One day, Amazon will fail" + why Sears is not a loser brand.Jeff Bezos once told Amazon employees, "I predict that one day, Amazon will fail." And that's a fair expectation for a successful company; most do.Our first iteration of Amazon was the Sears Catalogue. In the 1800s, there were no timezones across the United States. Sears began selling watches to help keep time. We have Amazon because we had Sears -- and the story goes back two hundred years. Sears Catalogue, the railroads, and democratizing American commerce - history rhymes.My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (mic / camera / lighting): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates
  • Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast)

    02:37
    "The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get.January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #5 as we count down to the #1 most popular on January 30, 2024. This episode was originally recorded 6/30/2022.Further recommended listening: Founders Podcast #329 Charlie Munger (the NEW Poor Charlie's Almanack)My favorite podcast tools:Riverside: record audio or video podcast: emilybinder.com/riversideDescript: edit audio or video like a Word doc. emilybinder.com/descriptPodcast gear list (audio / video): wealthvoice.ai/gearThinkersOne Videos: Send a 2-minute video kudos, inspo, or invite (like a Cameo). Order a Zoom drop-in or virtual keynote: emilybinder.com/thinkersonePodcast home: emilybinder.com/podcastBook a coaching session: emilybinder.com/callFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates
  • School Made You a Fair Reader and a Bad Listener (Part 2 of 2)

    04:53
    Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons:(0:19) Reason #1: Schools teach reading, not listening: Listening is a different activity from reading and requires different skills. Reading and listening do not improve at the same rate when only reading is taught. Reading ability is continually upgraded while listening ability degenerates.**The typical student graduates into a society where they will have to listen about three times as much as they read. But they're only taught to read.**(1:25) Neurology: Our brains were not meant to read but to listen (campfire). Far off vistas calm the brain, close-up text creates cortisol.(2:00) Reason #2: Our brains. We think much faster than words are spoken: Words race through our brains at speeds much higher than 125 words per minute. We receive words at a very slow pace compared with brain capabilities.Related episodes:Listening: You Remember 1/8 of What's Said (Part 1 of 2)What is vocal fry? - YouTube"The 7-38-55 Rule for Better First Impressions": 40% of attitude conveyed through tone & inflection. 4/14/2022 episodeMy favorite podcast tools:Riverside: record a podcast: emilybinder.com/riversideDescript: edit audio or video: emilybinder.com/descriptThinkersOne Videos: Order a short greeting (like a Cameo), a Zoom drop-in, or a keynote: emilybinder.com/thinkersoneSubscribe free: emilybinder.com/podcastCoaching session: emilybinder.com/callConnect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates