Voice Marketing with Emily Binder

Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.Watch this episode on YouTube.com/emilybinder.The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.Topics:(0:34) Debunking CPG myths(0:52) Truth about cereal, fasting, breakfast(1:40) Shampoo and fabric softener myths(1:51) 1999 Herbal Essences commercial (Donna)(4:18) Truth about feminine care: toxic tampons. Flex Disc.(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)(5:43) Ethos, pathos, logos(6:23) Buyer or customer (watch)(8:47) Money disagreements cause divorce(11:18) Bust your own mythLinks:Buffalo Marketing: emilybinder.com/buffaloJames Sexton on SWUMitch Slater shareEthos, Pathos, and LogosMy tools:Record: emilybinder.com/riversideEdit: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic planning, resharing evergreen content, and creating short form content as a gateway to the full content. Buffalo marketing enhances your podcast’s reach and engagement.Topics:(0:10) Podcast marketing tips - use everything like Native Americans(1:00) Don't half-ass marketing tactics e.g. YouTube descriptions(1:50) Shorts are top of funnel  (2:40) Your content is probably evergreen e.g. financial advice  (3:15) Investing advice for young women (DCA and lose your password)  (4:30) We are wired to seek group approval(4:50) What if no one likes your posts(5:15) Clips or it didn't happen(6:00) Emotional body for marketing: brain, heart, gut.Links:emilybinder.com/buffalo"5 Minutes to Ruin Your Reputation: Ethos for Marketing"You Need All Three: Ethos, Pathos, and Logos in MarketingMy tools:Record or livestream: emilybinder.com/riversideRecord, edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearMy mic: Shure SM7BHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).Watch this episode: youtube.com/emilybinderNetflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women.Topics:(0:15) "America's Sweethearts" Netflix  (0:37) NFL Pay Disparity(2:20) Cowboys owner Charlotte Jones on cheerleaders' pay(2:56) Actually masculine?(5:22) Rigorous DCC life - jump splits, lack of sleep(6:36) Brand is like a cake(7:26) "Honorary position"(7:51) Reputation-enhancing work, career advice(8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment(11:26) "Virtue" of selflessness(15:26) My story(16:46) OnlyFans millionaires(17:26) Book a 5-Star Show Checklist call: emilybinder.com/callRelated videos:60% of women don't. How to NegotiateTop Money Saving Reason to Have an LLCMy tools:Record + edit: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:emilybinder.com/speakingemilybinder.com/callVideos - ThinkersOne: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its branding choices, particularly its Flintstones crooked bubble letters, which contradicts the message of safety and reliability crucial for tires.This episode delves into the psychology behind color usage in various industries. Branding is about emotional connection and aligning the visual and auditory elements with the desired consumer experience. Be mindful of the signals your brand sends.Chapters:(0:00) Introduction: The meaning behind red in marketing / color psychology(0:08) A walk to remember: Discount Tire logo (a DUI on the side of a building)(0:36) The importance of tires(2:14) Why fast food logos are red and banks are blue - color psychology in branding(3:30) SAD - Standard American Diet says cheap = good(5:06) Brand lives in the subconscious(5:14) Apple is a luxury brand(6:00) Who do you want your customers to become? Disney PrincessesLinks:Fascinate by Sally HogsheadBrand lives in the subconscious - video clip, VanEck Trends with Benefits podcastWho Do You Want Your Customers to Become? by Michael SchrageWhat is Sonic Branding (video)My podcast tools:Edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callShop my videos on ThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% rational (see Instagram graphic).Hear my three comparison recordings between Airpods, computer speaker, and Shure SM7B. Most of the episode is with my Shure SM7B mic as usual. However on this one I did NOT use Descript's Studio Sound setting so you can hear the true raw comparison. (Normally I set Studio Sound to 50% using Descript).Links mentioned:Body language episode: The 7-38-55 Rule for Better First ImpressionsMy favorite mic: Shure SM7B gear listAlso a great mic: Shure MV7 with desk stand $269Fine affordable mic: Blue Yeti mic $100Shure SM7B vs Shure MV7 mic review blog with video: beetlemoment.com/gearFull podcast gear review blog (camera, lighting, mics): wealthvoice.ai/gearVIDEO: Watch my YouTube review: Shure SM7B vs Shure MV7.My podcast tool (edit and record):Descript: Record and edit like a Word doc. With AI features: emilybinder.com/descriptHire me:Speaking: emilybinder.com/speakingConsultation / coaching call: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.54% of clients: "I changed financial advisors" in 2023. Why: weak comms.47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.But most advisors reach out much less. Via YCharts, 2023Timestamps:(0:07) Communication Builds Trust(0:43) Body Language - Science of Trust: Show Hands(1:20) Shocking YCharts Survey: High Rate of Advisor Switching(2:03) Cost of Losing Clients(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)(6:05) 90% of people don't trust ads(6:55) ThinkersOneLinks:Avg fin advisor CAC $3100YCharts survey HT Samantha RussellOrder videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)Related video: Why Content Marketing Will Save You MoneyVanessa Van Edwards - hands (trust)My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching call: emilybinder.com/callConnect:Podcast | My website | Beetle Moment Marketing | LinkedIn | X | IG | YouTube | Email updates

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.Topics:(00:00) Introduction to Purpose-Driven Marketing(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes-Impact on sales and cultural spotlight for Nike ($15 billion US market)-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.(3:30) Failure of Kendall Jenner Pepsi Ad(05:12) Brands and Gender Activism-Pinkwashing-Importance of pay equity(06:15) Environmental and social alignment (Meatless Mondays)My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptMics: beetlemoment.com/gearHire me (marketing & speaking):ThinkersOne Videos: emilybinder.com/thinkersoneConsulting: emilybinder.com/callFollow & connect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.Trick question: How long should a podcast episode be?Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.VIDEO - Watch this episode: youtube.com/emilybinderTopics:-Episode types, lengths, guest / host, and cadence (e.g. weekly)-Significance of visuals-Misconception of podcasting as marketing expense-Unique KPIs Timestamps:(0:34) Prof G's Podcast Strategy and Episode Formats(3:56) Variety in Bethenny Frankel's Podcast(4:09) Long Game of Podcasting: Insights and Statistics(5:27) Podcasting: A Marketing Perspective (ROI)(6:11) Bethenny Frankel's Episode Types(9:28) Why Use Episode Variety(9:54) Key TakeawaysLinks:Just B with Bethenny FrankelThe Prof G Pod with Scott GallowayThe Algebra of Happiness (book)Watch more mini-pod episodes hereJoin my YouTube channel to access same-day responses, topic requests, & more perksMy tools:Record audio or video: emilybinder.com/riversideEdit podcasts like a Word doc. emilybinder.com/descriptGear list: beetlemoment.com/gearWork with me:ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersoneConsulting session: emilybinder.com/callFollow & connect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email

Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"?Watch on YouTubeShow notesJoin my YouTube channel- access perksVideo episodesTimestamps:(1:00) Difficult conversations: giraffe vs jackal language (watch Short)(1:37) Pop psychology(1:50) Nonviolent request(2:06) Saying 'I feel' to express thoughts (Lisa Rinna)(3:11) Chris Voss: "it seems like..."(4:15) Bethenny Frankel, Skinnygirl $100 million Beam. #rhony(4:26) Real Housewives loud luxuryLinks mentioned:Watch Short: The Bethenny ClauseEpisode: "Why You Need Nonviolent Communication"Blog: Microsoft’s CultureBooks "Nonviolent Communication" and "Never Split the Difference"My podcast tools:Riverside: emilybinder.com/riversideDescript: emilybinder.com/descriptMy gearWork w/me:ThinkersOne videos and keynotesBook a session: emilybinder.com/callFollow & connect:Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | TikTok | YouTube | Email updates