$0 Production Costs for the Largest Media Company on Earth
2.7 billion users create Facebook's content for free. Netflix is spending more than $100 million per season to produce their original show The Crown. Subscribe free to this podcast and Alexa Flash Briefing to hear new episodes in under 3 minutes every weekday. Search for Voice Marketing with Emily Binder in your podcast app or on Amazon or the Alexa app: https://emilybinder.com/flash-briefing/
Reason to Believe and USP
Don't make a voice experience that feels like tap, type and swipe.
I Shouldn't Share this Great Idea for Flash Briefings
Tip; Spotify doesn't play ad markers from Acast. This means you can skip music or ads and easily binge flash briefings on Spotify. Today's tip: the 10-minute limit on Alexa Flash Briefing doesn't seem to apply anymore. But don't abuse this unless you're NPR. This is a great idea: make a flash briefing series that is meant to repeat for one week or one month. Like a mini course. Those could be over ten minutes. This is a new way to use the medium: subscribe, get the content for that week or month, and then unsubscribe. It doesn't have to be daily news forever. Break out.
How to Create a Flash Briefing
What makes a good flash briefing? How often should you publish episodes for a flash briefing?
What Makes a Good Flash Briefing?
What makes a good daily briefing? How long should a flash briefing be? Tip: binge this show (Voice Marketing with Emily Binder) on Spotify if you want to skip the intro and outro music.
How to Break Your Long Content into Briefings or Clips
How do you make a blog post into a flash briefing? Your show is a holistic daily briefing - a capsule that stands alone. It's not an ad for other content, at least not often. This episode has tips on how to chop up existing content into smaller clips or daily briefings. How does this relate to responsive design when we went from desktop to mobile? We've gone from Tap, Type, and Swipe to Voice but voice isn't really native and responsive yet. History rhymes. Book a consultation at https://emilybinder.com/voice-marketing/call/. Leave a review for this show on Apple Podcasts or the Alexa skill: https://emilybinder.com/flash-briefing/
I Changed My Mind: Alexa Flash Briefings
Flash Briefings happen to be on Alexa. But borrow the format and consider it a platform-agnostic mini podcast or daily show. Don't pigeonhole yourself onto any channel. Be everywhere. Here is the video referenced from 2018: https://youtu.be/kmOk2XihCiI. Subscribe free to this show anywhere you listen to podcasts or as Alexa Flash Briefing (enable the free Alexa Skill called Voice Marketing with Emily Binder here): https://emilybinder.com/briefing