Basket Case

Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.In Episode 2, “Show Me the Brand Money,” we sit down with Jason O’Toole of Gildan to explore why retail media is still struggling to unlock brand budgets. From the divide between brand and performance to the untapped potential of the physical store, we ask whether this is really a budget problem—or a product problem disguised as one.At the time of recording, Jason O'Toole was with Gildan and has since moved to Dentsu