Basket Case

Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.In Episode 1, "Missing! In-Store Media," we sit down with Austin Leonard, Vice President and General Manager of Dollar General Media Network, to explore why one of retail media's biggest opportunities is still hiding in plain sight. From the role of the physical store to the future of retail media, we examine what's missing from the conversation—and why it matters.