Basket Case

Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.In Episode 3, “Marking their own homework,” we sit down with Elizabeth Donovan of Acxiom to dig into why brands can't just lean on digital out-of-home or rely on offers alone anymore, it's about testing, learning, and getting creative across the full path of purchase. Meet your customer where they are, and let first-party data do the rest.

Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.In Episode 2, “Show Me the Brand Money,” we sit down with Jason O’Toole of Gildan to explore why retail media is still struggling to unlock brand budgets. From the divide between brand and performance to the untapped potential of the physical store, we ask whether this is really a budget problem—or a product problem disguised as one.At the time of recording, Jason O'Toole was with Gildan and has since moved to Dentsu

Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.In Episode 1, "Missing! In-Store Media," we sit down with Austin Leonard, Vice President and General Manager of Dollar General Media Network, to explore why one of retail media's biggest opportunities is still hiding in plain sight. From the role of the physical store to the future of retail media, we examine what's missing from the conversation—and why it matters.