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In episode 17 of the new Awaken The Possibilities Podcast, Host Terry Wildemann interviews David Somerfleck on "Digital Marketing Done Right”. Awaken the Possibilities Podcast features successful entrepreneurs and intuitive leaders who offer insights on how to attract success in business and life.

ABOUT David Somerfleck

David Somerfleck is a digital marketing and business growth expert with over 20 years' experience working for multiple marketing agencies and 10 years' experience as a nonprofit small business mentor. He is also the author of "The Road to Digital Marketing Profits.

Website URL:: https://dms.blue

Facebook Page: https://www.facebook.com/dmsblue

Linkedin: https://www.linkedin.com/in/somerfleck/

Twitter: https://twitter.com/dmsblue01

Pinterest: https://www.pinterest.com/dmsbluedigital/

YouTube: https://www.youtube.com/channel/UCypF0s-KPKzF_UFm92mGdaA

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About Terry Wildemann:

Terry Wildemann is the owner of Intuitive Leadership® and a Business and Resilience Accelerator, Speaker and Certified Executive Coach.

Terry's specialty is working with tired, unhealthy, close-to-burned-out entrepreneurs and professionals and helps them leap off the stress hamster wheel. They evolve into unstoppable stress resilient intuitive leaders and practical business mystics. Terry’s timely message guides clients and students to integrate intuition, stress resilience, positive communications and leadership with grounded business systems to achieve success by positively serving and influencing others. Her leadership experience includes owning a manufacturing company, image consulting company, leadership and holistic education center.

Terry is a best selling author of The Enchanted Boardroom: Evolve Into An Unstoppable Intuitive Leader.

Website URL:: www.IntuitiveLeadership.com

Facebook Page: www.Facebook.com/intuitiveleader

Facebook Group: www.Facebook.com/groups/AwakenThePossibilities

Linkedin: www.LInkedin.com/in/TerryWildemann

Twitter: www.twitter.com/terrywildemann www.twitter.com/leaderintuition

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TRANSCRIPT

welcome everyone to awaken the possibilities I'm your host Terry willdemann. we have an episode I think you're going to find quite fascinating I've never had anyone like this often behind shell and all my guests are unique in their own right and David Sommerfleck is definitely unique which I spent sometime talking before the show and as you can see he's all dressed in blue from the water bottle to the students in the classes so that your bones are going to be talking about that because it's really in the libel or David came to me through he reached out to me to be honest as I thought okay let's check it out and you know what is really really cool so I hope you find what he has to offer the meeting as I do so let's talk a little bit about David David in MA where are you he is a digital marketing and business growth expert with over twenty years of experience working for mobile marketing agency years experience as a nonprofit small business mentor he is also the author of the road to digital marketing one of the banks it's not in his bio which I can share with you it back he also work for RT to sort certified small business for score mentor and he worked with hundreds of business owners of every color line so because of that loves working with entrepreneurs and business owners with it which is what you are my waking the possibilities audience your entrepreneurs you are business owners and we are going through right now like we've never seen before Mr so it is time to get someone inside was welcome to the show David stark black thank you for having me I really appreciate it well now that I check not now that I I have mentioned about the blue talk to me about the blue I love it well basically blue's my favorite colour but basically %HESITATION a couple years ago I kind of I'm semi retired I don't want to say I'm retired because I still enjoy working with people but you need more scaled back approach but I decided to kind of take a step back from my last business and change things and so I wanted a new way of marketing and branding myself and I thought well you know what I'm gonna be really back to basics yeah I used my initials in my favorite color so my business is G. M. S. dot blue by website is T. M. S. dot blue when I meet people in marketing or ugh skews me networking groups about how can I reach you what's what's really easy you see the little white bar at the top of your browser type in DMS dot blue in they they can't believe it because it's a very on nontraditional %HESITATION website address or domain name %HESITATION but also I was never the best dresser yeah my wife was much smarter than me one day just said well look you know I lost some weight I need to get some new clothes %HESITATION and she's like look just get get get new clothes in your favorite color and I thought that's genius my favorite color is blue %HESITATION just where everything blue all the time yeah it makes it easy to market because people know me there is a tall skinny bald headed guy use glue what's my business Lou DMS dot blue what are my initials so it kind of goes in to get out there in syncs up together it makes things much more simple in in a way it's also very very authentic and the other piece about blue is from a spiritual perspective working with the truck rests yes the energy centers in the body the rent is due yes are you telling me that and %HESITATION I think that's very very interesting and really very appropriate because that's what I'm about is speaking truth to power to business owners entrepreneurs nonprofit founders speaking truth to power to them and then letting them decide you know now it's time for you to speak your truth I love it absolutely love it so David one of the things about branding is you're talking about symmetry and being authentic right okay so for me that is a huge thing is being authentic and being you know as a business owner as an entrepreneur we need to really be true to ourselves however I find that a lot of us have a challenge with that ma'am I'm gonna ask you I'm going to share this story with your personal story just to get your perspective because I think we need to hear that using the angels on the back these are my angels you just have been a part of my life forever and I love having them back there and they have my back so I can have it back to you with my clients on the internet or whoever it is that I'm interacting with on my computer monitor and and people that I have worked with the person however there are folks that's who I am that's part of my brand to weaken the possibilities sure awaken the possibilities is all about they help me do that they help me work with everybody but there are people who are really uncomfortable with my having my angels on the back end I need to have a green screen and I should have something else on the back blah blah blah blah blah and I'm like you know it doesn't Florida doesn't feel authentic to me destroying them right I'm curious I am not the only entrepreneur has those challenges so can you speak about as a branding and digital marketing experts sure absolutely %HESITATION you know if you're looking for and I don't know if this is good video or audio but if this video you can look behind me and you can see that I have a picture of Buddha how do I. video and audio yeah so I have %HESITATION poster Buddha on the wall of my office now I probably need to put more holes in the wall because on the other side of a signed letter from which an autographed photo rather in the letter from the Dalai Lama %HESITATION in a lot of other things are autographed photo judge Judy and some other stuff I could put up there but I also have a little statue Shakespeare in the behind me is basically things that make me feel good yeah reinforced who I am as a person and and just the things I like that I gravitate toward so %HESITATION you know if you watch a lot of webinars a lot of podcasts today especially now %HESITATION you see a lot of people speaking behind book shelves or even having obviously %HESITATION forty backgrounds is a better term I know I personally just leave the yourself no more in touch you are with yourself the better off you'll be but it's not easy it's it's difficult %HESITATION and the thing is the irony is if you are a business professional with any length of time or service provider like a psychologist or psychiatrist or therapist because it's it's very easy to look at other people and diagnose issues and solutions it's very easy but to do it for yourselves it's it's very difficult so I've always struggled with branding for myself yeah what should I. S. C. O. B. for me in terms of who I can help who I want to work with that's very difficult but I can very easily look at someone else and say this is what your SCO should be just what your marketing should be and everything else because of course I can look at them just totally right yes exactly I can't really do look at myself objectively without a lot of preconditioning but I think it's very important to be as authentic as you can good looking in the mirror that's it I call that the inward journey right looking in the mirror yeah it is very difficult it's very challenging you know I read that right now %HESITATION what is it April seventh twenty twenty as of right now we have the code nineteen virus it's running roughshod through global economies and really making a lot of people either very very very ill or or causing many people to pass we prematurely and it's it's very difficult for a lot of people to stay home to be reflective you know I read about many people are having great issues staying home yes %HESITATION I've seen some really really you know horrible stories of people just can't handle being at home yeah they have a really hard time with that yeah and I thought I read that to the divorce rate is skyrocketing people living together fighting more %HESITATION and it's you know what can you do it's really important to be in touch with who you are if you can do it you know there's an old eagles song if you're you know the older guy like me called learn to be still and so you know I've learned a lot from Buddhism and Buddhism hoping to learn to be still at times I'm not perfect yeah it it all I get up every morning and make a list of things to do and I put things in structuring go from monthly weekly and then daily lists and I work from a very organized deliberate perspective but there are times when I also say it's time to just sit and be still for an hour one of the things I look at this it does make is an opportunity to refocus in a way I thought you know what Sunday's surely bad because as long as we have food were fine %HESITATION what was I really going to all these networking events four what did I accomplish if he's someone R. as in boot camps and workshops and I might have felt good speaking to a hundred people or something what all those one hundred people how many people really listen to you and act on what you suggest they might have paid X. amount of money to attend a digital marketing okay right for the sake of example I can't tell you how many boot camps and workshops are taught over twenty years in marketing how many people kept in touch with me afterwards how many people actually went out and did what I suggested in the said they were going to do and I would go and look a week later look him up online most %HESITATION we're going so you know in a way I look at this as an opportunity to refocus him re solidify the foundation get back to basics you know if I could show you the bookshelf right here you know %HESITATION I have a stack of books that you know these this is what I need to get through this long and then this month after that so I'm like a pig in mud is a city in the south it's a good opportunity to get back to studying the classics yeah I work on another book how cool is that yeah instead of just refocus yeah absolutely and I'm buying a break in the possibilities people have heard me say this over and over again I look at it as the manager was asking for and Matt and nat stands for nurture reshaped and posh so when you think about it if we pause and stop and take a real good look around we have an opportunity to really see what's working and what's not working the kids an opportunity it's where it's really up to us whether we're going to take that opportunity and how many of us going to go back to the old ways because my in business business has changed so much that I don't think there's going back to the old ways and if you don't ship your business you know the needs of the clients as they where they are moving towards now you will become obsolete many of them are becoming obsolete very very quickly very quickly if you look at %HESITATION what is it C. N. B. C. or the financial channels they tell you how many people are filing for unemployment across America business owners are going bankrupt right now %HESITATION my wife is telling me just this morning that %HESITATION the the very large bank Wells Fargo said we're no longer offering small business loans too bad really wow so it's it's it's extremely challenging time where I live in southwest Florida there are a lot of local mom and pop shops and small business owners I wish all of the war offering home delivery but I can honestly tell you I know most of them aren't I wish most of the more online in that they could take orders online for home delivery but I know most of them are in the world and they don't have much more time to give it not a lot of time today you can keep paying debt %HESITATION mortgage or rent it just not having customers coming in where you drop off so it's really important to be able to have it now is the time that pivoting peace can be very painful for people %HESITATION and give you an example of somebody who committed and was incredibly successful and I would love for you to comment on it afterwards because I I know that there or something and I need to give an example of a phenomenal I'm just and on a three day conference the conference was supposed to be in Montreal Canada yes and it got canceled the person who gave this conference I saw live in San Diego three years ago this person was on not doing it online and so many people that two hundred fifty people registered for Montreal I was not one of them because I had a I had other commitments here that I could not change that were very important to me and when the opportunity came they they had so many requests from around the world this two hundred and fifty people to check in online check in online check in online and he finally said okay I guess I'm going to do this within three weeks something he said he would never do never ever ever do in three weeks this team transformed I am put on okay online the bench for four hundred and fifty people okay and it was a nominal it didn't skip a beat I live in the great food but he always offered to me but it was phenomenal it it it and there was one word that I have to use to describe it the step that he took and the word was courage yeah can you talk about that sure absolutely there's so many different angles to discuss it from you know I %HESITATION there's %HESITATION website or business basically called meetup dot com which was a division of we work yes %HESITATION what's happening to we work right now I have no idea they're probably not doing very well because he rented out office space including working facilities so guess what you don't want to go to a physical office you want to work from home if you're poor will let you yeah most employers in the US are not skilled in that way and even if they could they want to be able to physically see you to know that you're working but recently meetup dot com which encourages people to literally meet up and go to networking groups and %HESITATION workshops boot camps things like that over the years I've had many many many digital marketing boot camps in marketing workshops through meetup %HESITATION I remember when I had my own a small agency I remember once we didn't have enough clients in the pipeline so I went to meetup dot com created a couple of daylong boot camps and I literally you don't pay the mortgage one in one month you know in one day you know so it's great but now you can't do that so I give them credit for being able to change direction very quickly and now if you go to well I think maybe it took them two or three weeks after the virus began to spread that they said look everything should be done online right now everything should be done online and you see more more people are going crazy using zoom while working from home read recently that the White House task force on supply chain someone had the corona virus so they said okay well we need to do everything remotely now so that's another great example being able to change direction very quickly are the small business owner I'm not sure does that mean for them that means if you own a yoga studio for example you should be able to use the video like we are right now yeah do you video classes offer podcasts is well Joe Biden the presidential candidate I read just started a podcast to try to reach more people because he's an older guy and doesn't want to install it so they're all doing it now you're all doing more more video more audio I don't reach and that's what everybody needs to do so whatever business you have and you can still be a million examples %HESITATION but I'd be happy to field them they all need to be changing how they approach doing business in how they market in marketing is to mean marketing is not a dirty word obviously marketing means reaching out to the other person and saying look here's what I do I could help you if you're interested are you interested do you need help or you know the things you don't understand that I can shed light on now then if you decide that you want help if you're ready for that we can move forward but if not that's okay god bless you have a nice day but to me that's what marketing needs and I'm I'm very very passionate about that because I've seen it used and misused so many times well I have to ask you this %HESITATION based on how you presented it one of the things that drives me absolutely ballistic David and I'm gonna get into the sales process because I I do what I just did a %HESITATION weapon are branding that were that were we talk about this scenario I'm gonna present you I go on to a platform it's a biz at B. two B. platform and somebody connects with me and I read their profile yes no yes no okay yes I accept them and out of the gate they're selling me yes on their product I do every day oh my gosh it drives me absolutely out of my mind it would be something that happens what do I do yeah well just last night I wrote back to somebody who did that and I said no thank you I only buy from those I know like and trust right now if you would like to have a networking conversation with me and having no page fifteen minute virtual convoy yeah well this is my link WWW dot copy with Jerry dot com and we can chat for fifteen minutes and I can get you know you know when you can get your name and then we'll see where it goes from there right out last night me I get that every day yeah I got all the time to drive me crazy yeah so you how would I handle that I can't tell you what I do when I got it depending on what mood I'm in usually what I do is I shake my head I just delete the message I did a lot I just can't believe it I it's spam I don't know the person they're not making any attempt to get to know me as a person exactly they don't know what my interests are or not yes you don't know what my needs are maybe I don't need financial planning for example maybe I just wanted to connect on linked in with a financial planner because I like some of your posts and I thought it would be good to grow that online and I've gotten like I said I get up every day usually I delete them %HESITATION there's a profound difference between posting content online yeah tempting to generate substantive conversation yeah and it's the same as going to a networking event only online how many networking events have we been to jail I'm sure this has happened to you too where you go to the personnel tell you one recent example I went to a chamber of commerce you judge maybe a month or two ago and so I went to the event and I look at what there is to eat to know what's going on and I'm probably in less than standing at a podium a pretty shy reserved person I and %HESITATION so I go there looking around for what there is to eat up standing behind all the ladies because I do not like protect me you know anyway I talked to people in this will what do you do and I say well I'm a digital marketing experts in you know business growth expert because that's basically what I do and %HESITATION that well I don't need any help by all right and then I go home I look at their business card or look at their website it might look first of all there's no way you're number one in Google there is no way he did you're maximizing your potential financially because you could be taking payments online you're not if I look you up and you look up your type of business in Google you're not number one so Avenue for employment for improvement yeah that's my point what is what is the reason and I and I do believe that this is actually very true because of experience that messed up people they say oh I don't need it only because it's a financial thing they put money person they think you're gonna cost a lot of money before even having a conversation with well let's talk about it %HESITATION part of it I think in in again this is what I did several months ago and now if I were to go to a beauty business networking event %HESITATION chamber luncheon or what have you and I really should be going to them anymore it's not a good use of time for that matter but if if I do go I wouldn't say I'm a digital marketing expert and the reason for that is I think it many many times people focusing on tools and not objectives yes yes yes they obsess over the type of phone now what are you going to say to the other person and how would you say it what we you talk about so that's one the other point is %HESITATION I'm having a senior moment the other point was from can you help me I'm having well well here's what's happening to me here's what I'm saying and by may jump and you had your phone up your phone is below can you pick up your water bottle water bottles blow so I could see if I were to connect you with you let let's let's do a networking piece together sure we're connecting with you at a networking event and I would see you and I see that you are all blue and I see that your phone is glue and I see that you're you know get you pull this water bottle out of this bag hello I will come back to you and say okay I'm curious what's visible loop bank and what all of your with me right you're tempting to build rapport to stimulate conversation because yeah everybody has a connection by doing asking that question you brought it back %HESITATION back on track again yeah basically we all have potential connections but because people have a tendency to look at what's in it for me or they look at the tools rather than the objectives we lose focus we look for things to compartmentalize it so how would I handle that I would say %HESITATION thank you for asking and you know here's my background like we did at the beginning of right and %HESITATION that's still a little room play here because I sure but I understand that if that's okay with you sure sure %HESITATION I come up to you right right I love this blue thing that's going on with you know what is all about it seems like it's almost part of a part of the brand's right and I would say %HESITATION yes thank you so much here's what I do here's why I do it you know the blue is just a visual representation %HESITATION it's my favorite color body so I have to wear clothes when I go talk to people how I choose to guard myself the emotionally mentally and also helps people feel at ease which is very important yeah because I know the color blue is about confidence competence and credibility so you got it all over you is very important you know so I'm curious obviously this is part of it so again this is me a role playing David so I'm curious this is part of your brand yes okay so how is a part of your brand tell me more yeah it's part of my brand in so far as to color for all the marketing collateral it gives it a visual uniformity and also ease sinking up if you will with me basically you know the central focus or driver of the business also how I want people to feel at ease and relaxed okay in a to help them so but how do you help people what is it that you do right exactly and how I help people is by helping them ignite growth in their businesses but how do you do that well what is it you right we use a broad spectrum of tools digital marketing what I like to call boots on the ground marketing or old school marketing is well as current consulting I was really bored yeah if you Google the term digital transformation that's really the best representation of what I do where digital transformation is basically taking the business in saying how can we use modern technology to help you operate more efficiently to reduce overhead to increase revenue %HESITATION they just operate on a higher level across the board so that a local mom and pop business can work in a very very very streamlined organized way like an enterprise level business wide which enterprise business would prob I think they are wrong fifty employees or more okay so hearing you say is if I work with you to help me brand my business and being a digital marketer ran my business online you're going to save me time and money by getting me out there in the streamlined way why would be a part of it in another part another part of it is also helping you get to the top of Google and also be more heavily advertised in the appropriate channels for you well I would love to meet up for a Cup of coffee with you to see where we can take that so can you can we can I can I have your business card sure here you go thank you so much right here in obviously you don't yeah and if I don't have a business card I would just say look me up online D. M. S. dot blue in it also helps people remember that and retain it more because those are my initials it's what I do all I remember the color right so what else multiple avenues so I hope people %HESITATION and audience I hope you learned a little bit about that you know from a networking perspective and ask what was the one thing I did I kept asking open ended questions that's right I can ask open ended questions what credit which camp and getting you to answer me back yeah you know tell you when I meet people at networking events and they do come to me with that energy I always find it very very endearing I always find it very engaging I also say to the %HESITATION thank you so much let's sit down let me get a Cup of tea or something and really talk to you %HESITATION you know like an adult like a caring human being whereas if you get something from linked in or meet up or whatever %HESITATION lined a ball there's a million of them now if people try to shove their business down your throat it is very obvious that there you know when they come across like a huckster game show host or something and you just feel like you know I don't have time for this so you're not an individual level when I talk to people I just say tell me what it is you're trying to achieve and why you know do we have you know a half hour of your time to really talk about this yes all and so important yeah I've gotten so many phone calls were people I am not kidding I've had people call me to see how much how much is a website how much is SCO how much is he commerce service was Sir ma'am how much is a car I don't know what your destination is I don't know what you're trying to achieve I don't know if you want your road to be rocky or if you wanted to be comfortable I don't know if you want to give people the appearance of being classy and refined in X. for Taylor what you don't care what your appearance is and you don't care for example if your website works on modern phones are not so I can't tell you how much anything is into %HESITATION a we can talk about this being a service and you having objectives is that makes sense and if they say no %HESITATION or they get angry I said well god bless you have a nice day you're probably not a good fit I wish you all the best there are probably other people could help you probably won't be me have a nice day don don't have time for that I'm not twenty one but if they say yeah all you know I really want to talk about that like what you did then I see that's great we could probably make some headway with us let's talk about what really is the matches in the in the relationship yeah and that's what it is it's real it's really is about the match and your name yeah so what I'm going to share with your audience is please if it's about money when you're interacting with somebody that's not gonna work yeah it's about sharing and it's just about being really interested in helping the other person sixteen there's an energy there so sharing and authenticity comer for prosperity so in order to get prosperity it's about sharing first being opened checking your sharing in the prosperity will low afterwards to put it ahead of the other two it does not work and you know that David absolutely I could agree with you more Anders also synergy home you know before we began talking online and in two audio we were talking about your angels in the boot on the background and everything %HESITATION then you did exactly what you just demonstrated right it's so important to establish tech communication first report reporter exactly before you try to do things on a business level because if you don't have that report you really can't get people on the same page with you in if you're a business owner or entrepreneur or nonprofit founder whatever you need experienced professionals to work with you who can understand what you're trying to do and why you know why it's so important you can outsource everything you can do everything for the cheapest price will you be costing yourself much more in the long run you know for sound difference there what are the challenges that a lot of entrepreneurs have is they feel they need to do everything on their own yes yes they don't have the cash to be able to pass a decree ended June what are your thoughts about that David because I know %HESITATION that's something that I talk a lot about with my own clients that the gene is so important so that you can focus on working on your genius well there's some really good points to touch on there %HESITATION so you talked about team and you talked about D. I. Y. which is huge in in marketing so you know every day I always see this on forms as you would imagine there is wicks and we believe in squarespace in just to print ten wordpress dot com wordpress dot org what's the difference what do I do and people are overwhelmed by tools meanwhile the objective remains completely blurred yeah that's one of the reasons why I wrote my book the road to digital marketing profits because I found so many people obsessing over tools in prices but not looking at objectives and goals I want to be a better husband I want to be able to provide for my wife my family more effectively but my business I have a website that looks awful nobody looks at I don't get any phone calls how do you measure success in digital marketing are you getting more phone calls and emails every day if the answer is no then you're not really really really bare bones simple and that's where you need the team part and so how do you find the people to work with you build a report like what you were doing you build the communication but you also look for experienced professionals who know what they're doing and have expertise in care about you and say look you know I really want to do well for you let's talk about rules of engagement or just terms or you know before a little let's really make sure that we have everything together before we jump into this because I really want to hit a home run you know %HESITATION so you really want to people to go over that with you whatever it is that you're doing whether it's marketing or looking for however I know and that's really really important %HESITATION I C. D. I. Y. every single day and it's always we're not getting enough phone calls we're not getting any emails what we do I'll give you a great example if I can place my wife was going in for cancer treatment and I had scheduled in a consulting appointment with a lawyer I schedule this like weeks before I found out right so to say I was stressed out was an understatement yeah I'm sure and I was waiting for her in the car because I did want to go in I knew what was gonna happen and I thought if I go in I'm gonna be really really nervous I'm just gonna get in the way of things and there's really nothing for me to do because you're going to go in the waiting room then you're gonna go inside where I can't go anywhere what a radiation can go underneath right so I waited in the car that particular time and I'm like let's call this lawyer you know what we can call our house stole stressed out from this you can imagine I called Robert Joseph hi this is David I know we schedule the point just ask whatever you want you know answer all of your questions with total honesty sincerity because the truth is I did tell you this but you just look I don't need the money I do it because I love the work and I can you know I do can I help you of course I can I know I can I'm no doubt I know I could help her like I knew on ball okay and some sitting in the car and then like even even going through what I was going to I know I could help because I've already looked at our website amid this is a troll shoes there's no way for people to contact you or four doesn't work it doesn't look professional at all yeah ads for your competitors on the bottom it looks awful course I can help you plus you can put all your bookkeeping online yet as there's many things you can do and so I just thought I'll answer your questions so I'm waiting in the car an hour later she's done asking me questions we're both exhausted she told me you know what I was stressed out in anxious before I talk to you more stressed out now I was getting ready to just go get a job at Starbucks give up practicing law because no one's calling me and I said I'm really sorry you feel that way I'm going to a lot of stress right now with my wife going to cancer treatment I just want to answer all your questions it is honest as I could if by doing so I did you a disservice because I gave you all this information you asked me about all these tools and expose it makes no sense it it in context yeah she doesn't know what SCO is she doesn't know how to program the SCO she doesn't run into her Rick's or we believe are squarespace or whatever and they're not made for that right they're made for hobbyists and so %HESITATION I just said well I'm sorry you know we just couldn't connect if you want to get back in touch with me in a month or two I'd love to talk to you again if you don't want to I understand I wish you a Lotta luck and if you decide to go work at Starbucks good luck do you know with with that learning how to be a very stuck yeah and it's a shame I'm barrister to restart yeah it's it's it's yeah exactly it's a shame because all that specialized knowledge it is just going to waste so that was a prime example of D. I. Y. not working and I've had probably a dozen interactions with lawyers in particular just like that it's a quiet back no I don't expect you to she's overwhelmed she's completely lost in a sea of tools and bright shiny objects where is the objective getting more of the right types of clients we never talk about that she should have asked me that instead she's asking me how can I do it all by myself yeah free website which is not going to do it right now it's like throwing a computer it's someone in signal beat a web developer so the bottom line we've gone way over but this is been such an interesting conversation the bottom line is as entrepreneurs it truly is important for us to create a team around us that supports us yet the accountant general ledger accountant get what you forget the accountant to do that side of the house get a webmaster somebody who really knows what they're doing yeah this issue media directors that they really know what they're doing and you go and you do what you need to do to step into your zone of genius and username geniuses are challengers under genius is where people are waiting out there for and I'm gonna share with you what I share with my clients who are you as an entrepreneur to not own who you are number one and have the courage to be who you are hold me in completely with the team behind you with the courage to step forward because your tribe is waiting for you so if you're not doing everything possible to help get you out there the way you need to pay you're letting your tribe down you're letting the people down or waiting for your brilliant yes I I couldn't agree with you more %HESITATION and I would only add to that %HESITATION you know how can you tell an experienced professional from the neighborhood hobbyist is look for testimonials and references from yeah fiable sources it's huge a big big big deal that is a big I I take a lot of pride in their own right people's names and their phone numbers even or references for me the people ask for references I asked why aren't you don't you care about that you know if you go to a doctor you see certificates U. C. degree you you look them up online is the reviews if you go to a mechanic you look for the certificate or degree your casual college they attended you look at the reviews online you see a lot of other cars in the parking lot well when they work with an accountant or digital marketing expert a lot of cases we don't how much okay we'll work with that person they offered to help me for fifty dollars good luck the way to do it I got it I got it I hope my audience gets it I do David I would love can you reach back and grab your Buck you may have to take your headset off I would let you share your book online sure give me one minute I'm gonna go ahead and get all those listening I'm gonna get up and show it to the camera yes please the headphone back on here so I can hear you we hear you great just finally and now here is a closer closer closer closer closer closer closer closer you know to follow the road to gyms in digital marketing profits you are and where can we get a hold of apple here's the ISBN you can purchase on Amazon dot com by taking up the TV title you can also go to my website and click on Amazon logo and it is basically a work book it's a very non conventional book about digital marketing that takes the perspective of let's see that you're a total beginner your small business owner nonprofit founder whatever you're completely new to digital marketing in you're overwhelmed by all the extra SCO content marketing methods you're overwhelmed by how do I get from point a to point B. they're calling me they're emailing me every day I have people who I would want to work with and they want to work with me or you want to walk into a credit union or bank and take out a loan and you want to have a plan to show them how you will make money with your business he had used digital marketing because they won last night at a business plan so that's all in that workbook when I when I start on page one they go all the way through it at the beginning you're getting in the car it literally says getting in the car and then at the end of your thirty do your destination very very nice sounds really exciting and incredibly helpful tool for anybody still kept in growing a business so David what parting words do you have what what is your favorite piece of advice to get involved because that are I think it's really to stand up for what you believe in and your own true voice be true to yourself and don't act from a place of fear one of my favorite quotes is from the late great activist Malcolm X. who said if we do not stand for something we may fall for anything yeah he certainly %HESITATION represented that concept in his life and so I believe in representing that idea in what I do you know as a consultant and so I would give that message to people listening or watching thanks to B. B. really heartfelt don't give up on what you believe just take a very deliberate structured organized perspective build the foundation first another great quote from Henry David Thoreau wrote Walden said build your castles and therefore that is where they belong now leave your foundation did we set so that's my advice for business owners in general thank you so very much speak our but don't give up I appreciate your time with us today we can we can the possibilities finance you can find out more about how David add DMS dark blue and we will have all of his social media links underneath the the websites are not the website his name on the awaken the possibilities dot com website so thank you so much David for being here to my waking the possibilities audience you know that intuitive leadership university is going to be launching soon we have the leadership within the business %HESITATION and a life prison school we're starting with the leadership with all also I would like you to join my Facebook group Facebook dot com forward slash route over splash all weekend the possibilities so on behalf of David and angel behind me hi your best week ever and we will see you in the next episode to your success everybody