Audience Architect podcast

We're diving deep into a topic that has taken the publishing world by storm and is on the agenda at every publishing industry conference - Purchasing Intention Data.  Some think of it as the heartbeat of today's data-driven programmatic advertising and lead generation solutions. So, why is there so much buzz around ‘intent’ data? At its essence, intent data unravels the intricate tapestry of audience or user behaviors, their frequency of engagements, preferred channels, and aligns it with demographics. This alignment allows us to predict, with greater accuracy than ever before, an individual's likelihood to purchase specific products or services pitched by advertisers. Many B2B media publishers and events companies are now presenting this innovative tool to their advertisers, and it's rapidly becoming a cornerstone of audience development strategies.This episode's special guest is Len Roberto, a name synonymous with product innovation and forward-thinking strategies in the world of data-driven audience development, Len has been at the forefront of the intent data revolution. With a career spanning nearly 30 years working in companies like Informa, Northstar, George Little Mgmt, Canon, Penton, Wicks Business Information, starting out in B2B old school print circulation in 1995 - Len has not only witnessed but actively shaped the transition towards a more predictive and intelligent way of understanding and monetizing audience behavior.Most recently Len has been employed in the division of Informa Markets known as Qualifi, an intent-data based service. He will go deep on the Qualifi story in this episode. EPISODE RESOURCESContact Len Roberto - lenroberto2112@gmail.com Qualifi website - https://www.qualifi.ai/en/home.htmlForrester Wave Report - B2B Intent Providers Q2 2023 https://reprints2.forrester.com/#/assets/2/771/RES178498/report

In this enlightening episode of the Audience Architect podcast, we dive deep into the world of digital metrics, focusing on the monumental transition from Universal Google Analytics to Google Analytics 4 (GA4). Our expert guest, data analyst Caitlin McCluskey-Fitch sheds light on the major paradigm shifts accompanying this change, elucidating the new features and capabilities of GA4, and why it's set to redefine how we understand and interpret online audience behaviors. Whether you're a seasoned analytics pro or just dipping your toes into digital data, this episode offers valuable insights into the future of web analytics.Caitlin McCluskey-Fitch is a seasoned digital analytics professional with a passion for data visualization and storytelling. Throughout her career, she's collaborated with major organizations like Tinuiti, Evolytics, and Cardinal Path, guiding data-driven decisions and spearheading various analytics initiatives. With expertise spanning Google Analytics, Tableau, and Looker Studio, Caitlin has consistently demonstrated her aptitude for transforming data into actionable insights.Connect with her on Twitter at @CaitlinMarieMcc or via email at caitlin.m.mccluskey@gmail.comResources mentioned in this episode: GA4 Training Guide & Support - https://bit.ly/3sB3PTjExpert Krista Seiden GA Training - https://academy.ksdigital.co/courses/ga4-course1 Episode feedback welcome to me at bml0217@gmail.com; Bill LevinePodcast production: Camilo Duque, Victtoria Records - cdmcamilo@gmail.com

Welcome to the very first episode of MACMA’s “Audience Architect,” where we are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and publishing landscape through the sharp lens of audience and marketing professionals. Each episode, we'll unravel the meaning and perspective on trends that are shaping the industry.For our inaugural episode, we’ve chosen a topic that is not just a trend, but a revolution – The impact of Artificial Intelligence on the publishing, media, and news industries.What better way to explore this topic than with an expert in the field! In this episode, our esteemed guest is Mr. Greg Krehbiel.  Greg runs the Krehbiel Group whose raison d'être is to solve technology, strategy, operations, and process problems for publishers and others. His expertise includes Customer Data Platforms, acquisition and retention, e-commerce, RFPs, fulfillment, and project management.Greg has decades of experience in content creation, and has worked extensively on publishing and marketing operations, and in related technologies. He writes a lot and often about publishing, and he has a daily podcast called “Something I Learned Yesterday”.Over the course of this episode, we’ll delve into how publishers and media houses can adapt to this wave of change, the ethical considerations, and the infinite possibilities that AI and Chatbots offer to create more dynamic and personalized experiences for audiences.Audience Architect is a content service of MACMA – The Media Audience and Content Marketer’s Association. Supercharge your career with MACMA's paid membership - connect with industry experts, thought leaders, and like-minded professionals, expand your knowledge, and stay ahead with networking events, webinars, and conferences. Join MACMA today for unparalleled value and professional growth. Write me with your feedback on the show and topic ideas for future episodes – Bill Levine – bml0217@gmail.com The phenomenal producer of this show is Camilo Duque of Victtoria Records Medellin – available to produce your podcast, music, videos and provide consultation and guidance at cdmcamilo@gmail.com Show Links:www.the-macma.org/about-ushttps://krehbielgroup.com/ https://chat.openai.com/ https://skift.com/ https://martech.org/