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Audience Architect podcast
Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit
You are ALL in for a treat.
AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They delve into contextual targeting and zero-knowledge proofs and discuss how audience exclusion and lookalike modeling can enhance targeting and engagement.
They cover first-party data strategies, emphasizing user consent and industry collaboration for privacy best practices. Learn about engaging high-value audiences, reducing churn, and implementing these changes within your organization, including sales team integration and data-driven decision-making.
They also discuss the importance of leadership buy-in and cross-departmental collaboration to align on privacy-compliant data strategies. Throughout, they highlight the ethical imperative for prioritizing user privacy to achieve better business and audience outcomes.
Host:
Amanda Landsaw
Vice President, Audience Development
Endeavor Business Media
(26) Amanda Landsaw | LinkedIn
Guests:
AnnMarie Wills
CEO & Co-Founder
Leverage Lab
(26) AnnMarie Wills | LinkedIn
Rob McLaughlin
Founder & CEO
Audiences
(26) Rob McLaughlin | LinkedIn
Mentioned in the episode:
International Association of Privacy Professionals (iapp.org)
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12. Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White
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53:54||Season 1, Ep. 11🎙️ Welcome to Episode #11 of MACMA's “Audience Architect”!In this episode, host Mike Bennett sits down with Tahnee Perry, a seasoned marketing and brand strategist with over 20 years of experience across SaaS, retail, research, and travel industries. Tahnee is the visionary behind 'Zero to Unicorn,' the #1 AI and marketing newsletter, known for her innovative strategies and exceptional team-building skills.We explore the concept of 'Zero Click Search'—where users get their answers directly from the search results page without clicking through to a website. Tahnee breaks down the different forms zero click search can take, such as featured snippets, knowledge panels, rich answers, and carousels, and explains why this trend is significant for publishers and content marketers.Learn about the potential impacts of zero click search, including loss of traffic and revenue, and discover strategies to optimize your content to drive traffic despite this trend. Tahnee shares tips on focusing on long-tail keywords, improving page experience, leveraging multimedia, and the ongoing importance of EEAT—Expertise, Experience, Authority, and Trustworthiness. Plus, we discuss alternative methods to mitigate the effects of zero click search.Join us for an engaging discussion packed with valuable insights and practical tips for navigating the ever-evolving media and publishing landscape.Guest:Tahnee Perry, Marketing and Brand Strategist, Creator of 'Zero to Unicorn'Host:Mike BennettTune in for expert insights and stay ahead in the ever-evolving media landscape!10. Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance
53:34||Season 1, Ep. 10Welcome to another episode of "Audience Architect," where we drill into the strategies shaping the future of audience engagement. In this special live recording from MACMA's Industry Day on April 4th, we are thrilled to host Dr. Joetta Gobell, Senior Vice President of Research & Insights at Dotdash Meredith. With an impressive background that spans roles from A+E Networks to Nissan North America, Joetta is a master at leveraging data to enhance audience understanding and engagement across various platforms.In episode #10, Joetta shared her extensive experience in integrating first-party data into advertising partnerships and primary research initiatives, providing insights that drive product, editorial, and brand strategies at Dotdash Meredith. We'll explore how her team is navigating the challenges posed by the end of third-party cookies, the dynamics of new partnerships like those with Amazon in the exciting d/Cipher ad-enabling product, and the role of data in connecting content to the 'moment of need' for users.This episode is packed with discussions on the transformation of media insights in the digital age, the critical role of data in shaping business strategies, and the innovative ways Dotdash Meredith is setting industry standards. Whether you're a data scientist, audience marketing professional, or just passionate about the future of digital media, this conversation with Joetta Gobell will provide valuable insights into the art and science of audience engagement. Join us to discover how data isn't just about numbers—it's about building communities, enhancing value, and fighting attrition in today's fast-paced world.9. Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations
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01:00:05||Season 1, Ep. 7Welcome to Episode #7 of the Audience Architect podcast, the first of 2024, with your host, Bill Levine. In today's episode, we're thrilled to host Peter Houston, a veteran media expert, publisher, and co-founder of The Grub Street Journal. Peter brings a decade of experience from Flipping Pages Media Ltd and insights from co-hosting Media Voices, a podcast examining the media world's trends. We run to ground the counterintuitive revival of print magazine media, discussing The Grub Street Journal's journey, its advocacy for slow journalism, and the future of print in an increasingly digital age. Join us as we explore how magazines may find their unique place in the luxury and nostalgia strata of media brands (clue: reinvention is a must). Peter also shares personal stories from The Grub Street Journal, business model experimentation, the budding magazine scene in the UK, advice for aspiring writers, and his broader thoughts on audience engagement, podcasting, and his take on AI and trending topics in the publishing industry. Tune in for this fun, inspiring and thought provoking conversation with Peter.Contact Peter: https://www.linkedin.com/in/phousty/Mentioned in the Podcast: The Paper - pub for gen z and millenials about life in Wales - https://thepaper.bigcartel.com/The Tonic Magazine - self described as a heady cocktail of drink, travel, and adventure - https://thetonicmag.com/FIPP Future of Print report - you may be shocked how high a percentage of revenue print still constitutes - https://www.fipp.com/news/mapping-the-world-of-print/Racquet Magazine - about what else, tennis! - https://racquetmag.com/ Delayed Gratification - a media brand that reinvented their magazine (as a quarterly) - https://www.slow-journalism.com/6. Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
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