Audience Architect podcast

In this episode, host Mike Bennett and Amanda Landsaw, sit down with Len Roberto, V.P. of Audience Growth at CyberRisk Alliance. Len’s career spans over 15 years in the B2B space, where he has consistently demonstrated his ability to transform complex data challenges into practical and effective strategies.In this casual conversation we discuss how organizations can harness the power of data and derive insights from that data to fuel audience growth and engagement.We discuss topics such as identifying unknown website visitors, creating frictionless data acquisition journeys and how to leverage data to turn users into deeply engaged power users.Being able to harness the power of data and correctly interpret its signals is a crucial step to understanding your audience and building a proper relationship with those individuals.

You are ALL in for a treat.AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They delve into contextual targeting and zero-knowledge proofs and discuss how audience exclusion and lookalike modeling can enhance targeting and engagement. They cover first-party data strategies, emphasizing user consent and industry collaboration for privacy best practices. Learn about engaging high-value audiences, reducing churn, and implementing these changes within your organization, including sales team integration and data-driven decision-making. They also discuss the importance of leadership buy-in and cross-departmental collaboration to align on privacy-compliant data strategies. Throughout, they highlight the ethical imperative for prioritizing user privacy to achieve better business and audience outcomes.Host:Amanda Landsaw Vice President, Audience DevelopmentEndeavor Business Media (26) Amanda Landsaw | LinkedInGuests:AnnMarie WillsCEO & Co-FounderLeverage Lab(26) AnnMarie Wills | LinkedInRob McLaughlinFounder & CEOAudiences (26) Rob McLaughlin | LinkedInMentioned in the episode: International Association of Privacy Professionals (iapp.org)

In this comprehensive episode of Audience Architect, host Carla Zanoni sits down with Madeleine White, VP of Marketing at Poool and co-founder & editor-in-chief of The Audiencers. (https://www.linkedin.com/in/madeleinewhite123/) Madeleine takes us on a journey through the evolving landscape of digital publishing, sharing insights from her unique path from French translator to industry thought leader. Dive deep into the art of community building as Madeleine reveals innovative strategies for fostering genuine connections, from WhatsApp groups to real-name commenting policies. Learn how to strike the delicate balance between reader engagement and monetization through dynamic paywalls and personalized journeys, adapting to cultural differences across global markets. Madeleine unpacks the concept of the "value exchange," explaining how to tailor "frustration" levels to individual reader engagement for optimal conversion. Discover the power of registration walls and newsletter strategies in building a known audience, and how to leverage community contributions to enrich your content. Throughout the episode, Madeleine emphasizes the importance of experimentation, maintaining a "beginner's mindset," and fostering cross-team collaboration to break down organizational silos. She also offers a refreshing perspective on the industry's future, focusing on solutions and innovations rather than dwelling on challenges. Whether you're a seasoned publisher or new to the field, this episode provides a comprehensive toolkit for thriving in the digital publishing landscape. Join us for an inspiring discussion that will leave you energized and equipped to tackle the evolving world of audience engagement and monetization.Check out The Audiencers: https://theaudiencers.com/

🎙️ Welcome to Episode #11 of MACMA's “Audience Architect”!In this episode, host Mike Bennett sits down with Tahnee Perry, a seasoned marketing and brand strategist with over 20 years of experience across SaaS, retail, research, and travel industries. Tahnee is the visionary behind 'Zero to Unicorn,' the #1 AI and marketing newsletter, known for her innovative strategies and exceptional team-building skills.We explore the concept of 'Zero Click Search'—where users get their answers directly from the search results page without clicking through to a website. Tahnee breaks down the different forms zero click search can take, such as featured snippets, knowledge panels, rich answers, and carousels, and explains why this trend is significant for publishers and content marketers.Learn about the potential impacts of zero click search, including loss of traffic and revenue, and discover strategies to optimize your content to drive traffic despite this trend. Tahnee shares tips on focusing on long-tail keywords, improving page experience, leveraging multimedia, and the ongoing importance of EEAT—Expertise, Experience, Authority, and Trustworthiness. Plus, we discuss alternative methods to mitigate the effects of zero click search.Join us for an engaging discussion packed with valuable insights and practical tips for navigating the ever-evolving media and publishing landscape.Guest:Tahnee Perry, Marketing and Brand Strategist, Creator of 'Zero to Unicorn'Host:Mike BennettTune in for expert insights and stay ahead in the ever-evolving media landscape!

Welcome to another episode of "Audience Architect," where we drill into the strategies shaping the future of audience engagement. In this special live recording from MACMA's Industry Day on April 4th, we are thrilled to host Dr. Joetta Gobell, Senior Vice President of Research & Insights at Dotdash Meredith. With an impressive background that spans roles from A+E Networks to Nissan North America, Joetta is a master at leveraging data to enhance audience understanding and engagement across various platforms.In episode #10, Joetta shared her extensive experience in integrating first-party data into advertising partnerships and primary research initiatives, providing insights that drive product, editorial, and brand strategies at Dotdash Meredith. We'll explore how her team is navigating the challenges posed by the end of third-party cookies, the dynamics of new partnerships like those with Amazon in the exciting d/Cipher ad-enabling product, and the role of data in connecting content to the 'moment of need' for users.This episode is packed with discussions on the transformation of media insights in the digital age, the critical role of data in shaping business strategies, and the innovative ways Dotdash Meredith is setting industry standards. Whether you're a data scientist, audience marketing professional, or just passionate about the future of digital media, this conversation with Joetta Gobell will provide valuable insights into the art and science of audience engagement. Join us to discover how data isn't just about numbers—it's about building communities, enhancing value, and fighting attrition in today's fast-paced world.

In this must-listen episode, Ryan Y. Kellett, Axios Media’s Vice President of Audience, joins guest host Carla Zanoni, former Wall Street Journal masthead audience editor and TED’s head of audience, to uncover Axios’ strategic approach to deep audience engagement and expansion. Ryan shares his expertise on Axios’ distinctive audience-first content and product strategies as well aa innovative collaborations with influencers, which he pioneered for Axios Local, demonstrating the powerful effect of targeting niche markets. The pair also discuss the pressing issues facing digital journalism today and Ryan’s vision on how individuals and news organizations can come together to address the issues challenging the industry today by leveraging collective knowledge and resources through transparency. Tune in to learn how to captivate and grow your audience in the dynamic world of media, where precision, consistency, and innovation are key.Hear Ryan's unique approach to fostering collaboration within newsrooms on a near-daily basis. Listeners will be treated to an insider's perspective on the fresh fundamentals of newsletter performance, the pivotal role of evolving social media platforms, including the significance of Reddit in the current media ecosystem. Ryan candidly discusses the importance of experimentation in audience development, sharing his journey through the evolution of his role and the lessons learned along the way-and highlighting innovations like Smart Brevity at Axios.Adding a personal touch to the episode, Ryan recounts his quest for the best breakfast sandwich in Washington DC, revealing the unexpected reactions it sparked. "Audience Architect - Episode 9" is a treasure trove of stories, strategies, and secrets that anyone interested in media, audience engagement, and the future of news will find invaluable. Join Carla and Ryan for an enlightening session that promises to inspire, educate, and entertain.