Audience Architect podcast

AI is revolutionizing how we create, market, and monetize media, but it’s alsorewriting the rules on trust, consent, and data governance. In this captivating episode ofAudience Architect, host Amanda Landsaw, of EndeavorB2B, is joined by Bettina L. Lippisch ofOmeda and Karl Herbert Grabbi of Credo AI to explore what trustworthy AI looks like in practice.From demystifying GenAI and agentic AI to navigating risks, frameworks, and organizationalaccountability, we unpack how leaders and employees can harness AI’s power without losingsight of ethics, compliance, or value. Whether you’re building smarter campaigns or smarterproducts, this is your roadmap to impactful, yet responsible AI use.

What does it take to lead a 60-brand media company through seismic change? In this MACMA podcast episode, Scott Jamieson, CEO of Annex Business Media, joins us for a candid conversation on the future of publishing and the evolving business models reshaping the B2B landscape.We explore:How U.S.–Canada trade friction is impacting mediaStrategies for audience development and omni-channel growthHow to thrive in a fractured attention economyWhether you're in publishing, marketing, or media strategy, this episode is packed with forward-looking insights and real-world leadership lessons.🎧 Available on demand now. #publishing #media #B2B #MACMA #audiencedevelopment #ScottJamieson #marketingstrategy #trends

In Episode 15 of Audience Architect, we explore the art and science of audience engagement in the evolving world of media and publishing. Hosted by Bill Levine, this episode features Sheena Hakimian, Senior Director of Digital Consumer Marketing at Condé Nast, and Ladell Fuqua, Senior VP of Client Solutions at PWX Solutions. Together, they share actionable strategies for understanding audience behaviors, driving cross-channel engagement, and monetizing audience relationships. From segmentation to personalization, this conversation delivers insights to help publishers connect deeply with their audiences and thrive in today’s fragmented media landscape. Don't miss this practical guide to shaping the future of audience engagement.SHOW NOTE: Sheena Hakimian is not only a seasoned leader in digital consumer marketing but also a certified life and career coach dedicated to empowering individuals to build confidence and achieve their goals. Through her coaching business, Sheena provides personalized guidance to help clients navigate career transitions, enhance professional growth, and unlock their full potential. Her holistic approach combines actionable strategies with deep empathy, making her a trusted partner for those seeking meaningful change in their personal and professional lives. Explore more about her coaching services and subscribe to her insightful newsletter at sheenahakimian.com.

In this episode, host Mike Bennett and Amanda Landsaw, sit down with Len Roberto, V.P. of Audience Growth at CyberRisk Alliance. Len’s career spans over 15 years in the B2B space, where he has consistently demonstrated his ability to transform complex data challenges into practical and effective strategies.In this casual conversation we discuss how organizations can harness the power of data and derive insights from that data to fuel audience growth and engagement.We discuss topics such as identifying unknown website visitors, creating frictionless data acquisition journeys and how to leverage data to turn users into deeply engaged power users.Being able to harness the power of data and correctly interpret its signals is a crucial step to understanding your audience and building a proper relationship with those individuals.

You are ALL in for a treat.AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They delve into contextual targeting and zero-knowledge proofs and discuss how audience exclusion and lookalike modeling can enhance targeting and engagement. They cover first-party data strategies, emphasizing user consent and industry collaboration for privacy best practices. Learn about engaging high-value audiences, reducing churn, and implementing these changes within your organization, including sales team integration and data-driven decision-making. They also discuss the importance of leadership buy-in and cross-departmental collaboration to align on privacy-compliant data strategies. Throughout, they highlight the ethical imperative for prioritizing user privacy to achieve better business and audience outcomes.Host:Amanda Landsaw Vice President, Audience DevelopmentEndeavor Business Media (26) Amanda Landsaw | LinkedInGuests:AnnMarie WillsCEO & Co-FounderLeverage Lab(26) AnnMarie Wills | LinkedInRob McLaughlinFounder & CEOAudiences (26) Rob McLaughlin | LinkedInMentioned in the episode: International Association of Privacy Professionals (iapp.org)

In this comprehensive episode of Audience Architect, host Carla Zanoni sits down with Madeleine White, VP of Marketing at Poool and co-founder & editor-in-chief of The Audiencers. (https://www.linkedin.com/in/madeleinewhite123/) Madeleine takes us on a journey through the evolving landscape of digital publishing, sharing insights from her unique path from French translator to industry thought leader. Dive deep into the art of community building as Madeleine reveals innovative strategies for fostering genuine connections, from WhatsApp groups to real-name commenting policies. Learn how to strike the delicate balance between reader engagement and monetization through dynamic paywalls and personalized journeys, adapting to cultural differences across global markets. Madeleine unpacks the concept of the "value exchange," explaining how to tailor "frustration" levels to individual reader engagement for optimal conversion. Discover the power of registration walls and newsletter strategies in building a known audience, and how to leverage community contributions to enrich your content. Throughout the episode, Madeleine emphasizes the importance of experimentation, maintaining a "beginner's mindset," and fostering cross-team collaboration to break down organizational silos. She also offers a refreshing perspective on the industry's future, focusing on solutions and innovations rather than dwelling on challenges. Whether you're a seasoned publisher or new to the field, this episode provides a comprehensive toolkit for thriving in the digital publishing landscape. Join us for an inspiring discussion that will leave you energized and equipped to tackle the evolving world of audience engagement and monetization.Check out The Audiencers: https://theaudiencers.com/