Apptica Talks

In this episode Apptica Talks about the Power of Playable Ads with Gökçe Nur Oguz – CEO and Co-Founder at Playable Factory.Playable Factory is the leading creative marketing technology provider which builds a future of advertising via highly engaging 2D/3D playable & interactive ads and gameplay video creation product for mobile games and non-gaming brands.We have discussed the impact of rising costs per install (CPI) and strategies to combat them, overview of products Flex and Ready, current trends, best practices and successful cases in playable ads, integration of user-generated content (UGC) in playables, fffectiveness of playable ads in non-gaming industries, future of user acquisition and much more.Key takeaways are available in our blog.

In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.HypeAuditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes beyond the “standard tool” concept. The platform offers a digital area to find relevant and safe influencers across our 75+ million profile database. During our conversation you can learn about the shifts and updates in influencer marketing field, the trend of influencer fatigue, dynamics of fraudulent activities, healthy engagements and benchmarks, free and paid methods of searching for quality influencers, and much more.Key takeaways are available in our blog.

In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative & Strategy at HypeFactory.HypeFactory is the global cutting-edge Influencer Marketing Agency where performance meets creativity.During our chat we have covered influencer marketing trends, how to make effective creatives in IM, brandformance era, budget benchmarks for an influencer marketing campaign, and much more.Key takeaways are available in our blog.To get in touch with Maria: LinkedIn

In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya - Business Development Manager at Easy Monetization.Easy Monetization fine-tunes ad monetization for app publishers to boost revenue from impressions.During our conversation we've covered a great number of topics, like current state of IAA, different IAA formats and their match with app genre, correlation between IAA and user’s engagement, the networks with the biggest traffic, challenges to keep in mind while integrating several networks, the importance of app-ads.txt, the most frequent mistakes among publishers and many more.Key takeaways are available in our blog.To get in touch with Elmira:kenyaelmira@yandex-team.comLinkedIn

In this episode Apptica Talks about Influencer Marketing and Common Campaign Mistakes with Kristina Nikeenko - Head of Influencer Marketing at Zorka.Agency.Zorka.Agency - is an international influencer and performance marketing agency focused on creating ROI-forecasted strategies with a risk assessment that help businesses scale up.​In this episode Kristina shares experience in influencer marketing along with common pitfalls that might scale down your advertising campaigns.Key takeaways are available in our blog.You can learn more more insights in Zorka's blog and a recent report.To get in touch with Kristina:k.nikeenko@zorka.agencyLinkedin

In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday.Sunday - a hypercasual publisher that creates extremely engaging and addictive mobile games with smart and player-friendly monetisation.We have chatted about ideation approach, prototyping and testing strategies, scaling and some trends wrapped up in nice metaphors from Vlad 😊.Key takeaways are available in our blog.You can learn more about Sunday on the website and get more insights in its blog.

In this episode Apptica Talks about AI in Mobile Marketing with James Crabb, Director of Business Development at Gamelight.What we have chatted about current state and future of AI, gamelight's AI algorithm, risks, challenges, and ethical implications of using AI, and much more.Key takeaways are available in our blog.You can learn more about Gamelight on the website and get more insights in its blog.

Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager, Europe at Bidease. During our conversation we have discussed in-app traffic as an exceptional source of advertising, fraud: the main channels, ways of detection, current scope, the due diligence to follow, effectiveness of programmatic buying: AI and ML, emerging trends and technologies in programmatic advertising and mobile industry, and much more.Key takeaways are available in our blog.You can learn more about Bidease on the website and get more insights in its blog.

Wrapping up the 1st season with an episode where Apptica Talks about Mastering Reviews Management: How to Turn User Feedback into App Store Success with Anatoly Sharifulin, CEO at AppFollowWhat we have covered: what's app reputation and app review management, the data sources of reviews (App Store, Google Play; Custom sources: GP beta feedback, Testflight feedback; other android stores: Huawei, Galaxi, etc), benchmarks for App Store and Google Play, correlation between rating, store position and organic growth, ideal strategy for review management: 3 steps to keep in mind, the future of app review management: AI automation, better reporting, more data sources (including social media and custom user feedback sources, which have product insights)Key takeaways are available in our blog.You can learn more about AppFollow on the website and get more insights in its blog.---*Intro credit: https://pixabay.com/