Apptica Talks

In this episode Apptica Talks about the strategies for in-app advertising with Roman Arustamyan, Head of Media Buying at AdSkill.AdSkill is a global service for launching and optimizing ad campaigns. They empower businesses with robust ad account support, cutting-edge media buying strategies, and the latest industry knowledge. Choose AdSkill, and embrace a world of unmatched advertising success.We have discussed driving targeted in-app traffic by identifying audiences, optimizing creatives and budgets, using retargeting, tracking key metrics, and preventing mobile app fraud through strategies against click flooding, install hijacking, and data fraud.

In this episode Apptica Talks about the Gamelight’s role in the rewarded UA industry with Günay Aliyeva – Co-Founder at Gamelight.Gamelight is the largest Rewarded Marketing Platform for Mobile Games! Their AI algorithm analyzes users' playtime, engagement, competitor game usage & demographics data to identify users with the highest likeliness of long-term engagement on our partners' games.We have explored an evolution of Rewarded UA, Gamelight’s rewarded UA model, case studies of Gamelight with key metrics, the Future of Rewarded UA and Gamelight’s Vision, what makes rewarded UA so effective in driving user engagement and retention, advice for leveraging rewarded UA for growth, and much more.Key takeaways are available in our blog.

In this episode Apptica Talks about the Power of Playable Ads with Gökçe Nur Oguz – CEO and Co-Founder at Playable Factory.Playable Factory is the leading creative marketing technology provider which builds a future of advertising via highly engaging 2D/3D playable & interactive ads and gameplay video creation product for mobile games and non-gaming brands.We have discussed the impact of rising costs per install (CPI) and strategies to combat them, overview of products Flex and Ready, current trends, best practices and successful cases in playable ads, integration of user-generated content (UGC) in playables, fffectiveness of playable ads in non-gaming industries, future of user acquisition and much more.Key takeaways are available in our blog.

In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative & Strategy at HypeFactory.HypeFactory is the global cutting-edge Influencer Marketing Agency where performance meets creativity.During our chat we have covered influencer marketing trends, how to make effective creatives in IM, brandformance era, budget benchmarks for an influencer marketing campaign, and much more.Key takeaways are available in our blog.To get in touch with Maria: LinkedIn

In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya - Business Development Manager at Easy Monetization.Easy Monetization fine-tunes ad monetization for app publishers to boost revenue from impressions.During our conversation we've covered a great number of topics, like current state of IAA, different IAA formats and their match with app genre, correlation between IAA and user’s engagement, the networks with the biggest traffic, challenges to keep in mind while integrating several networks, the importance of app-ads.txt, the most frequent mistakes among publishers and many more.Key takeaways are available in our blog.To get in touch with Elmira:kenyaelmira@yandex-team.comLinkedIn

In this episode Apptica Talks about Influencer Marketing and Common Campaign Mistakes with Kristina Nikeenko - Head of Influencer Marketing at Zorka.Agency.Zorka.Agency - is an international influencer and performance marketing agency focused on creating ROI-forecasted strategies with a risk assessment that help businesses scale up.​In this episode Kristina shares experience in influencer marketing along with common pitfalls that might scale down your advertising campaigns.Key takeaways are available in our blog.You can learn more more insights in Zorka's blog and a recent report.To get in touch with Kristina:k.nikeenko@zorka.agencyLinkedin

In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday.Sunday - a hypercasual publisher that creates extremely engaging and addictive mobile games with smart and player-friendly monetisation.We have chatted about ideation approach, prototyping and testing strategies, scaling and some trends wrapped up in nice metaphors from Vlad 😊.Key takeaways are available in our blog.You can learn more about Sunday on the website and get more insights in its blog.

In this episode Apptica Talks about AI in Mobile Marketing with James Crabb, Director of Business Development at Gamelight.What we have chatted about current state and future of AI, gamelight's AI algorithm, risks, challenges, and ethical implications of using AI, and much more.Key takeaways are available in our blog.You can learn more about Gamelight on the website and get more insights in its blog.