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Alexa in Canada

Amazon Alexa and Echo Skills, Tips, and Tricks for Canadians

Teri Fisher, from the Alexa in Canada Blog and VoiceFirst network, reveals all of his top Amazon Alexa skills, strategies, news, power tips and tricks for Canadians. Discover how you can get the most out of Alexa’s voice
Latest Episode2/25/2020

Designing Alexa Skills in Canada with Ben Fisher of MagicCo

Ep. 115
In this episode, Teri welcomes Ben Fisher, the Founder and CEO of MagicCo, a voice technology consultancy that helps brands and enterprises implement voice assistant technologies.Welcome, Ben!Ben previously served as Chief Technology Officer of Doable Innovation and Waywire Networks. He comes on to talk about what it’s like to make Alexa skills in Canada, and talk about a really cool Alexa skill that they’ve done with Reebok Canada to to really develop Reebok’s brand in the US and Canada.BackgroundHe was the CTO of a lot of startups in New York and even worked in a few ad agencies in a technical capacity.He started MagicCo four years ago to be a place where people in advertising and technical people could gather to do cool stuff for brands. They focus solely on voice.How Voice Became a Part of Canadians’ LivesPeople in the US were doing things in voice in 2017 and by 2018 people were starting businesses around it.In Canada, it wasn’t until late 2018 that people started developing an interest in smart speakers.Projects MagicCo has Worked OnThe company runs different business models. Some of them run omnichannel campaigns for brands with Alexa as a distribution mechanism. Other companies are creating products around Alexa.Their clients include Hospital for Special Surgery in New York, Chobani Yoghurt, Elite Coffee, energy and power companies like National Grid, the air force, and others.They work in industries like energy, financial services, consumer product goods, and healthcare.They develop voice applications for all the major platforms including Samsung Bixby and Google Assistant. They also develop chat bots that are connected to voice assistants.Breaking into the Canadian MarketThey find Canada to be a very robust market. The growth curve of voice technology adoption in Canada outpaces the US’s in terms of how fast Alexa and Google Home are being adopted.There are a lot of regulatory hurdles in some industries and they present diverse challenges especially because the regulations are different in the US and Canada. That affects the deployment of new voice products or campaigns in Canada.Developing a Skill for ReebokReebok was doing a sneaker drop and hired MagicCo to help with carrying out the whole process through Alexa.They worked with Cardi B who was promoting a shoe line with Reebok. Reebok was giving away a few pairs and the give away campaign was all over the media.The media campaign directed people to go to a certain Alexa skill so they could sign up to win. They then had to re-open the skill at a certain time to find out if they had won.Millions of people signed up and returned to check if they had won, which presented some technical challenges. MagicCo was hired to help sort out those challenges.Reebok now has millions of users worldwide who will be notified of their drops through Alexa.Generating an Email List Through VoiceThey have been doing data collection by offering users the things they want in return for data.That helps them get the names and emails of users, which is powerful to have in order to reach back out to clients.List of resources mentioned in this episodeThe Comprehensive Flash Briefing Formula CourseBen’s Email - Ben@MagicCoLLC.comMagicCo’s WebsiteOther useful resources:Voice in Canada: The Flash BriefingComplete List of Alexa CommandsAlexa-Enabled and Controlled Devices in CanadaTeri Fisher on TwitterAlexa in Canada on TwitterAlexa in Canada Facebook PageAlexa in Canada Community Group on FacebookAlexa in Canada on InstagramPlease leave a review on iTunesShopping on Amazon.ca
2/18/2020

A Chat with Keri Roberts from the Inside Voice Podcast

Ep. 114
In this episode, Teri has a conversation with Keri Roberts, a brand and content strategist, podcast consultant, and the host of the Inside Voice Podcast.Welcome, Keri!Teri sat down with Keri at Project Voice 2020 and recorded their conversation. The Inside Voice Podcast features people who are doing all kinds of incredible things throughout the voice industry. The podcast also happens to be main content that is produced by Voice Summit, the biggest voice conference that is put on annually.BackgroundShe started out as a dancer and actually has a degree in dance.She also worked in health and fitness for a long time and even owned a dance studio, but she realized that she wanted to do more on branding and content marketing strategy. She really loves the branding aspect of it.She heard about voice technology from Gary Vaynerchuk about 3 years ago and just fell in love with it. He talked about how we could connect with voice and Keri did some research on that and came across Voice Summit.She went to the first Voice Summit and loved it, so she reached out to Pete Erickson and asked how she could help with what they were doing, and Pete mentioned the Inside Voice podcast that they needed help with.They have so far done 100+ podcast episodes.Patterns in the Voice SpaceMost of the people involved in a lot of voice oriented projects are creatives like photographers, writers, dancers, and filmmakers.One of the major things she’s hearing about include the need to make voice inclusive with all types of male and female voices, and keeping data secure in the development of voice applications.Leveraging Voice to Build a BrandShe believes that voice should be an integral part of a business’ brand and content marketing strategy.She encourages businesses to first look at what their customers want and need before they can create voice applications.Sonic BrandingShe has a personal podcast and her own sonic brand for the podcast.She describes it as a sound (not just music) that people should be able to associate with a certain business or brand when they hear it.Voice Summit 2020It will be its third year and will be held from October 5th to 8th 2020 down in Washington D.C.The event outgrew it's previous location and they needed more space to hold the number of people who were attending.The new space in Washington has more room and access to major airports. There is a lot more voice related activities going on there and it's also where the new Amazon headquarters opened up.They are focusing on helping the voice technology community while also enabling them to connect with their potential clients.List of resources mentioned in this episodeThe Comprehensive Flash Briefing Formula CourseVoice Summit WebsiteKeri on LinkedinOther useful resources:Voice in Canada: The Flash BriefingComplete List of Alexa CommandsAlexa-Enabled and Controlled Devices in CanadaTeri Fisher on TwitterAlexa in Canada on TwitterAlexa in Canada Facebook PageAlexa in Canada Community Group on FacebookAlexa in Canada on InstagramPlease leave a review on iTunesShopping on Amazon.ca
2/11/2020

Voice First Games with Jeferson Valadares of Doppio Games

Ep. 113
In this episode, Teri welcomes Jeferson Valadares, the CEO and Co-founder of Doppio Games, a voice-first game studio based in Lisbon, Portugal.Welcome, Jeferson!Jeferson was the lead designer on the studio's debut title “The Vortex”, available for Amazon Alexa, Google Assistant and smartphones. Before Doppio, Jeferson was the VP/GM of mobile at Bandai Namco, studio GM at Electronic Arts and executive producer at BioWare in San Francisco; Studio director at Playfish and creative director at EA Mobile in London; and game development director at Digital Chocolate's Sumea studio in Helsinki.He has spoken many times at the Game Developers Conference and is an active member of the developer community. He is also one of the founders of IGDA Online Games SIG, and was involved in the publishing of their 2005 Mobile Games Whitepaper.BackgroundHe’s been making games for 20 years and currently likes making games for voice platforms.He used to make mobile games and moved up in his profession to work with EA Mobile, Playfish, BioWare, and Bandai Namco. Eventually he branched out to start his own company, Doppio.He was always excited about interactive stories and voice was a great way to go into that.With voice entertainment being fairly new, he sees some creative and business opportunities there, which is how he started Doppio with his co-founder Chris Barnes.They released their first game, “The Vortex” on Alexa in 2018 just to see what the market was like.They got some investors and used the money to hire a bigger team and set up an office in Portugal.They released their second game, “The 3% Challenge” in 2019.Negative Response From Traditional GamersTraditional gamers look down on voice games because they prefer high quality graphics and other features; which voice doesn’t offer.That happens with every new platform, for example, when the first mobile phone came out, they were not meant for gaming but the minute they had a screen, they had the simple snake game. Today, mobile phone games are very advanced.The VortexWhen they started out, he learnt that when making games for a new platform, things don’t always work as well as expected.They didn’t want to do a “branchy” game so they designed the game to be where someone could say anything. They also wanted it to make sense to their target audience, so they settled on a sci-fi theme where the gamer wakes up from a cryofrozen state in a colonist ship. The person is conscious but their body is frozen, so all they can do is give orders to robots in the ship.The 3% ChallengeThey wanted to do something different with this game by stretching things farther.They made it more of a conversational and social game where a gamer could interact with other people.It has both a story mode where a gamer goes through chapters depending on their choices and a branchy mode that is more conversational.They kind of developed the game with their audience because they applied a lot of what they learned from the analytics of how people spoke to the game and the words they said.They are working on releasing chapter 7 and 8 of the game.Tips for Game DesignersWatching and understanding what a platform is good for, and working with that is more advisable.An example with voice is how it evolves every few months.After watching a platform and figuring out what it’s all about, one can come up with a way to create something fun and interactive.He advises game developers not to obsess about copying successful games and focus more on creating something different.List of resources mentioned in this episodeVocal ID WebsiteThe Comprehensive Flash Briefing Formula CourseThe VortexThe 3% ChallengeDoppio Games WebsiteDoppio on TwitterDoppio on FacebookOther useful resources:Voice in Canada: The Flash BriefingComplete List of Alexa CommandsAlexa-Enabled and Controlled Devices in CanadaTeri Fisher on TwitterAlexa in Canada on TwitterAlexa in Canada Facebook PageAlexa in Canada Community Group on FacebookAlexa in Canada on InstagramPlease leave a review on iTunesShopping on Amazon.ca
2/4/2020

HuffPost Splash Flash Briefing with Amanda De Souza

Ep. 112
In this episode, Teri welcomes Amanda de Souza, a Senior Producer at Verizon Media Studios (HuffPost Canada, Yahoo!, RYOT).Welcome, Amanda!Amanda produces, hosts, shoots, and edits videos for HuffPost Canada, and also hosts, writes, and produces the HuffPost Canada Splash Daily News Flash Briefing for Google Home and Alexa. The flash briefing achieved 20% audience growth in the third quarter of 2019 and is sponsored by VW. Amanda produces and consults on short, long form and docuseries video content for Verizon Media brands, including HuffPost Canada, Yahoo! News, Yahoo! Canada Sports, Yahoo! Finance.She also manages, trains and mentors reporters and production teams to excel under tight deadlines, and innovates and consults on branded content video series with RYOT Studios.BackgroundShe’s been with HuffPost (Now Verizon Media) for about 4 years.She loves audio/video storytelling and has been doing audio and video for almost a decade.When the opportunity came up to host the HuffPost Canada Splash Daily News Flash Briefing, she felt it was an exciting opportunity, and a new and innovative space that everyone should look at.The Idea for the HuffPost Canada Splash Daily News Flash BriefingThe flash briefing was created when HuffPost realized how smart speakers were starting to go mainstream. Other competitors were already in the space so they had to take the opportunity to also get in more listeners’ ears.They already had successful podcasts like Born and Raised which is all about the stories of second generation Canadians, and the Follow Up Podcast which is a political podcast.The Splash Daily News ContentThey have a 3-member team that gets the flash briefing out every day.A lot of news flash briefings are mostly just repurposed radio or other repurposed content, but Amanda and her team focus more on releasing authentic and fresh content that can help them make a personal connection with listeners.She’s always looking at what’s in the news, what’s trending, the great stories that are being covered on the HuffPost site, and selects which stories they want to highlight on any particular day.They record it every day in the afternoon and release it every night, 6 days a week.They also have a website where they upload all the flash briefings.Feedback From Listeners and the TeamThey haven’t really engaged with people directly.It’s still a new technology with an emerging audience that they’re keeping an eye on.Amanda made all her team members buy smart speakers, and they’ve been getting on board. They see it as something innovative they’re doing.The QuizThey operate on both Alexa and Google Home, and they’re looking to go into more interactive response news quizzes in 2020.In December 2019, they tried it out with a quick 5 question news quiz with multiple choices. It was a new way to interact with listeners and they’ll be doing more of it in 2020.Sponsorship for the Flash BriefingThey had Volkswagen as a sponsor for a campaign and they saw it as so exciting that a company of that magnitude would see the value in advertising through a flash briefing.They wanted to advertise a few car models and Amanda and her team integrated call to actions about the models in the flash briefing.Volkswagen understood the length of a flash briefing is very short, and so they only sent in a few sentences about the car models that Amanda read personally.Future PlansThe idea of adding a skill like a news quiz and other skills, including the branding opportunities that are there, are really exciting to her.She feels a flash briefing is an opportunity to give listeners more valuable content that they need.List of resources mentioned in this episodeThe Comprehensive Flash Briefing Formula CourseHuffPost Canada Splash Daily News Flash BriefingBorn and Raised PodcastThe Follow Up PodcastThe HuffPost WebsiteHuffPost Canada on TwitterHuffPost Canada on InstagramOther useful resources:Voice in Canada: The Flash BriefingComplete List of Alexa CommandsAlexa-Enabled and Controlled Devices in CanadaTeri Fisher on TwitterAlexa in Canada on TwitterAlexa in Canada Facebook PageAlexa in Canada Community Group on FacebookAlexa in Canada on InstagramPlease leave a review on iTunesShopping on Amazon.ca
1/28/2020

Top Tips for Voice in the Roaring 20s

Ep. 111
Top Tips for Voice in the Roaring 20sIn this episode, Teri will share the recording of the presentation that he gave at Project Voice 2020 about flash briefings and the top flash briefing tips for 2020 and beyond.Teri was awarded the Flash Briefing of the Year award at the event, and has recently learned that Amazon named him an Alexa champion. His Crack the Code gamified flash briefing competition also just recently ended and he will be announcing the winners in this episode.Enjoy!The Audio Content Production Opportunities with Flash BriefingsWhile looking for resources to help him learn about voice technology, he didn’t find much, and so he decided to start his Alexa in Canada podcast all about consumers and how they can use Alexa and leverage voice technology.His Voice in Canada flash briefing has been the number one rated flash briefing and new skill in Canada since it started.He started the Briefcast.FM Network, which is a network of curated briefcasters who are producing some of the very best flash briefings in the market.Combining his passion for voice with his medical expertise, he also created a suite of voice first health flash briefings on top of his Voice First Health Podcast.He also created a course called Flash Briefing Formula to help the voice community.There are 700,000 podcasts and 12,000 flash briefings, which means that for every 60 podcasts that are currently out there, there is one flash briefing. This highlights the great opportunity in the space.The Top 9 Flash Briefings Tips#1 - Be BriefListeners are subscribing to multiple flash briefings (6 to 10 at least), and they want quick content. They want to get in and out, and get the little nuggets so they can move on.From a poll that Teri conducted within his audience, the preferred length for a flash briefing episode is 3 minutes or less.#2 - Solving a ProblemThe best way to develop a nice relationship with listeners through a flash briefing is by solving a problem that the listeners have.#3 - An Eye Catching EyeAs of today, the way people are finding flash briefings is by looking at some type of visual display.Teri asked his audience how they search for flash briefings, and 68% of them said that they use some type of visual interface like the Alexa app, the Briefcast.FM website, and the Amazon website.#4 - EquipmentThe use of decent equipment is paramount if someone wants to create a great flash briefing.#5 - Have Fun with itIt’s important for one to be willing to experiment and be creative. For example, for the 500th episode of his flash briefing, Teri created the Crack the Code competition to make the flash briefing fun and engaging for his listeners.#6 - ConsistencyThis is probably the most important tip because if one is not consistent, they will definitely lose their listeners.#7 - AnalyzeOne must take time to strategize about their titles and descriptions when they’re creating their flash briefing. Amazon is a search engine just like Google, and so it’s critical to use the right keywords. Daniel Hill from the Instagram Stories Flash Briefing advises people to pick a name for their flash briefing that incorporates something that people are searching for on Amazon or Google.#8 - Sonic BrandingEmily Binder of Voice Marketing with Emily Binder flash briefing says that a flash briefing’s consistent intro and outro should be on brand and short (under five to ten seconds each)#9 - Start TodayNow is the time to start a flash briefing. They are an incredible opportunity for people to get their message out to their niche (audience)List of resources mentioned in this episode:Flash Briefing Formulawww.AlexainCanada.ca/FunnelTeri’s YouTube ChannelOther useful resources:Voice in Canada: The Flash BriefingComplete List of Alexa CommandsAlexa-Enabled and Controlled Devices in CanadaTeri Fisher on TwitterAlexa in Canada on TwitterAlexa in Canada Facebook PageAlexa in Canada Community Group on FacebookAlexa in Canada on InstagramPlease leave a review on iTunesShopping on Amazon.ca
1/22/2020

Project Voice 2020 Highlights

Ep. 110
In this episode, Teri will share his experience at the recent Project Voice 2020 and give us some of the highlights of the event.He met so many like-minded people at the event, listened in on some sessions and participated in others. Bradley Metrock and his team did a great job organizing and coordinating the event. Teri had a videographer following him around for the entire duration of the event so he could capture as much content as possible to share with the Alexa in Canada audience. He was awarded the Flash Briefing of the Year award at the event.Welcomeand Enjoy!Teri made a couple of short clips of his conversations with the people he met at the event, and the include:Scot Westwater from Pragmatic DigitalScot and his wife Susan are the founders of Pragmatic Digital and they just recently released a book that they did the book signing for at the event.They also recently released a new program called Voice Masters.They are focused on creating strategies for voice. They help businesses figure out what the value for their audience is, figure out what they’re trying to achieve from a business standpoint, and to actually figure out where those two intersect to create something that is useful and usable, instead of just novelty.He was excited by Teri’s panel and wanted to attend the event because they hadn’t attended in 2019.They will be doing a talk about strategy and the book they just released.Noa Eshed from Trinity AudioShe is the CMO of Trinity Audio and attended the event to learn more about the audio and voice industry, while also learning more about the predictions for 2020.She predicts that more readers will turn to listeners in 2020.She thinks publications will produce their written content in audio form too.She also predicts that audio advertising will evolve. This will happen through humanizing brands and telling stories.Roger Kibbe of Samsung BixbyHe is a developer and evangelist for Samsung Bixby.He is at the Project Voice to attend some sessions and do a talk.He will also be giving a workshop for Bixby with his team.He is excited to see how big the industry has gotten and how much momentum is around it.In 2020, he sees brands getting very serious about voice, and including it in their marketing budgets.Dr. Neil Desai of MedFlashGoHe is a family physician and one of the co-founders of MedFlashGo and DentalFlashGo, which are Alexa skills.He is the chief marketing officer for both those skills.They are focused on evolving medical education in the 21st century and training the next generation of physicians and healthcare professionals to teach, learn, create, and practice medicine in the century we live in by leveraging voice.He thinks voice technology will be adopted more in 2020.Dr. Sirish Kondabolu of Medicine Remixed PodcastHe is an orthopedic surgeon by training and the co-founder of Medicine Remixed which is a media company focused on podcasting and voice technology.On the voice side, he is interested in the implications of voice in both patient education and provider education. He feels that there are so many simple interventions that we can do using voice.One use case that he has been fascinated with is patient education specifically in orthopedic surgery with for example, post-op discharge instructions.Voice is the only platform where people can do all sorts of things while listening to what they need to listen to.Amy Stapleton of TellablesShe is the Founder and CEO of Tellables.She will be talking at the event about merging Tellables into a brand new company called Chatables. They will be extending their storytelling experience from the lessons that they learned from their My Box of Chocolates experience and conversational stories.They are building a new platform for authors and are looking into stories as a service where brands can extend their conversations with their customers by engaging with Chatables to find a conversational story that might peak the interest of customers.She thinks 2020 will be a transitional year where a lot of changes will take place in voice technologies.Andy Bellevia of KnowlesCorpHis company makes small microphones and speakers for mobile phones, voice assistants, smart speakers, other voice enabled IoT devices, hearables and hearing aids.He is responsible for all the in-ear products, and that’s what brought him to Project Voice, to get an insight into the intersection of modern hearables, where they’re going, and how hearables will enable voice on the go wherever someone goes.There has been a new Bluetooth standard for hearables that will be lower powered so hearables will have longer battery life and now they’ve become very useful to wear all day. Andy watched at CES how Google Assistant is pushing towards voice enabling third party apps.Katherine Prescott of VoiceBrewShe is the founder and editor of VoiceBrew, a digital media company dedicated to helping people get the most out of Alexa. They currently have 40,000 subscribers.They do a daily “One Actually Awesome Thing to Try with Alexa”They also publish comprehensive feature guides on everything from Alexa routines, to drop-in, to important topics like privacy.They recently launched an Alexa Tip of the Day flash brIefing largely inspired by Teri and other flash briefing creators.Daniel HillHe teaches small business owners how to use Instagram.He has a flash briefing where he talks about news, new features that have come to Instagram, strategies, tips and tricks, and answers questions on there.He spoke at the event about discoverability on voice especially voice skills.Adrian Simple of Gaming ObserverHe runs an Alexa flash briefing called the Gaming Observer, which is ranked number one in the US and the UK.Danny OrtizHe works with an incubator in Columbus, Ohio called Wave Columbus or the Wave Innovation Center. They incubate companies and help them grow in whatever area.David Box from Macadamian TechnologiesHe and his company presented topics on how to start up a voice skill in a voice bootcamp 101 type of session.They are focused on building the future of healthcare, and voice is a large part of that. They look at many different ways where they can incorporate voice into clinical workflows, and into the everyday lives of patients in order to improve outcomes and help clinicians improve their daily lives.Nate Trelor from OrbitaHe sees a transformation of healthcare taking place in 2020 through the power of voice.Voice has already started being used in clinical use cases transforming how patients communicate with their care providers and manage their own wellness.Carl Robinson of the Voice Tech PodcastHe saw some amazing presentations at the event.He has mostly been doing a range of podcast interviews with interesting people at the event.Bret Kinsella of VoiceBot.aiHe was the focus of the Bret Kinsella roast during the award ceremony which was a lot of fun.He also won the This Week in Voice Award for the Voice/AI Commentator of the year, and won the Voice/AI journalist of the year.They educate the industry and help people make better decisions so they can understand what’s going on today and where the trends are headed.Ray Kyle of Project VoiceHe’s a huge part of the Project Voice team.He handles business development for the event and all the Voice First events they do all over the US.Bradley Metrock of Project VoiceHe is the CEO of Score Publishing, a new type of publishing company that help creators find voice.He is the host of This Week in Voice and Executive producer of Project Voice.Links and Resources in this EpisodeVoice MastersPlay Crack the Code HereTrinity AudioThe Gaming Observer Flash Briefingwww.TheGamingObserver.comAdrian Simple on LinkedinAdrian Simple on Twitterwww.TheWaveColumbus.comwww.Orbita.aiwww.VoiceTechPodcast.comwww.VoiceTechPodcast.com/Newsletterwww.VoiceBot.aiwww.VoiceBot.ai/InsiderOther useful resources:Voice in Canada: The Flash BriefingComplete List of Alexa CommandsAlexa-Enabled and Controlled Devices in CanadaTeri Fisher on TwitterAlexa in Canada on TwitterAlexa in Canada Facebook PageAlexa in Canada Community Group on FacebookAlexa in Canada on InstagramPlease leave a review on iTunesShopping on Amazon.ca
1/13/2020

Sonic Branding with Audrey Arbeeny of Audiobrain

Ep. 109
In this episode, Teri welcomes Audrey Arbeeny, the Founder/CEO and EmmyAward-Winning Executive Producer/Creative Director for Audiobrain, a globally recognized sonic branding boutique dedicated to the intentional development of music and sound.Welcome, Audrey!Audrey is the brain behind sonic branding and is highly skilled in many areas of sonic branding development and implementation. She oversees Audiobrain’s projects from start to finish, coordinating logistics, strategy, experience design, resources, and talent. In addition, Audrey oversees Audiobrain’s ongoing research in areas of psychoacoustics and biomusicology.Audiobrain has consistently stayed leaders in this field through innovation, research, education, advanced technological skills, and forward-thinking initiatives for some of the world’s largest brands.She comes on to the show to talk about the importance of sonic branding and how her and her team at Audiobrain have completely recreated the sound of the Alexa in Canada brand. She will also introduce the new sonic branding for Alexa in Canada.BackgroundAudrey has had Audiobrain for 17 years and has been doing sonic branding for 25 years.She defines sonic branding as the strategic and creative process that surrounds the development of a unified, authentic, and consistent sonic experience for a brand.Audiobrain has done sonic branding for Xbox 360, the Holland America Cruise line onboard experience, IBM, and many more individuals and corporate entities.They have also been music supervisors for nine Olympic broadcasts with NBCAudiobrain won The Communicator Award for Best Corporate for Virgin Mobile USA and two Emmy Awards for their work on the Beijing Olympics and London Olympics respectively.Sonic Branding and its ImportanceA lot of people create audio as a one-off sound logo, and what Audiobrain does is the exact opposite, because they first do their research, discovery, strategy, and then try to find out what is unique about a client so they can figure out that client’s unique audio DNA.When she’s teaching sonic branding, she asks people to first come up with a sound that represents how they feel they should sound like.Most of them never bring in one piece of music because they never wanna leave out some part of a sound/music that makes them special.Sonic branding is customized by blending together those unique sounds. Every sound points to something that is the core and essence of a brand or person.Creating the Alexa in Canada Sonic BrandingAudrey and her team started out with discovery. They sent Teri some questions and Teri sent them some material and links.They then looked at the places that Teri is present so that they could start to gather all of their research. After that, they looked into his personality traits and strongest characteristics.They did an assessment and asked Teri where the brand was going, and then combined everything they had to create a sonic brand filter that was unique to Teri. It’s after that that the composers started to work on the sonic branding.Audrey’s entire team was involved in every process, as they are with every project they work on.They did a competitive analysis to look at other people that were doing podcasts or flash briefings, and found that nobody had strong sonic branding. They wanted to create a complete experience for Alexa in Canada.They created the podcast intro, pre-podcast intro, outro, and several other different interstitials.They also created the new Voice in Canada flash briefing intro and outro, as well as several other important sounds for Teri.The whole process was seamless and wonderful for Teri.List of resources mentioned in this episodeThe Comprehensive Flash Briefing Formula CourseAudiobrain WebsiteAudiobrain on InstagramAudioBrain on TwitterAudiobrain Email - info@AudioBrain.comOther useful resources:Voice in Canada: The Flash BriefingComplete List of Alexa CommandsAlexa-Enabled and Controlled Devices in CanadaTeri Fisher on TwitterAlexa in Canada on TwitterAlexa in Canada Facebook PageAlexa in Canada Community Group on FacebookAlexa in Canada on InstagramPlease leave a review on iTunesShopping on Amazon.ca