Share
Advertising: Who Cares?
Is ad measurement having a heyday or an identity crisis? With Denise Turner or Route Research
Season 1, Ep. 4
•
Measuring reach, viewability, effectiveness and just about everything else has become a huge business in advertising, with a dizzying array of practitioners and approaches. In this episode, with Route Research's Denise Turner we ask how to separate the wheat from the chaff, and how the industry can get better at joining the dots between all those practitioners.
More episodes
View all episodes
5. Does adland have a perception problem with younger talent? With Crispin Reed
26:12||Season 1, Ep. 5As part of the Advertising: Who Cares? project, consultant Crispin Reed conducted research into young people's attitudes to advertising, with some surprising (and, for the business, alarming) results. Here, we look at the findings and what the biz can do about them.
3. Does the era of infinite choice make comms planning essential? With Sally Weavers of Craft Media
30:05||Season 1, Ep. 3In the world of media, the last few decades have seen an explosion of channels, formats and suppliers. Making sense of all that is the job of planners, including specialist 'communications planners' like Sally Weavers of Craft Media. But what does planning even look like in a world of infinite media possibilities?
2. How can agencies protect creativity in the age of AI? With Uncommon's Lucy Jameson
39:07||Season 1, Ep. 2As the co-founder of one of modern advertising's most storied agencies, Lucy Jameson knows a thing or two about creativity. With the advent of AI, is the agency model of monetized creativity under threat or bolstered?
1. Nick Manning & Brian Jacobs on why the advertising world is in trouble?
34:06||Season 1, Ep. 1In this introductory episode, The Drum's Steven Antoniewicz interviews the co-founders of the Advertising: Who Cares? movement, Brian Jacobs and Nick Manning. Veterans of the advertising and media worlds, the duo has spent the last year sounding the alarm on major threats to the industry they love.
Advertising: Who Cares? Trailer
00:20||Season 1