Advertising: Who Cares?

As part of the Advertising: Who Cares? project, consultant Crispin Reed conducted research into young people's attitudes to advertising, with some surprising (and, for the business, alarming) results. Here, we look at the findings and what the biz can do about them.

Measuring reach, viewability, effectiveness and just about everything else has become a huge business in advertising, with a dizzying array of practitioners and approaches. In this episode, with Route Research's Denise Turner we ask how to separate the wheat from the chaff, and how the industry can get better at joining the dots between all those practitioners.

In the world of media, the last few decades have seen an explosion of channels, formats and suppliers. Making sense of all that is the job of planners, including specialist 'communications planners' like Sally Weavers of Craft Media. But what does planning even look like in a world of infinite media possibilities?

In this introductory episode, The Drum's Steven Antoniewicz interviews the co-founders of the Advertising: Who Cares? movement, Brian Jacobs and Nick Manning. Veterans of the advertising and media worlds, the duo has spent the last year sounding the alarm on major threats to the industry they love.