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The Do's & Don'ts of Influencer Marketing | #021
In this episode of Add To Cart, we are joined by Danielle Lewis from the influencer marketing platform and agency, Scrunch. Whether you’re a TikTok regular or a social media novice, understanding how to best utilise influencers within your business can be daunting. Danielle gives us tips on what you should look for when selecting influencers to represent your brand, how to brief them to get the best response and the future of influence on social media platforms such as Instagram and TikTok. Plus, Danielle takes us behind the scenes with YouFoodz, sharing how they use social influencers to drive results.
Links from the episode:
- How does a business go about finding the right influencer?
- How much does it cost to work with influencers?
- How do you measure success with influencer campaigns?
- What is the future of influence on social media platforms?
This episode was brought to you by…
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Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Danielle is the Co-Founder & CEO of Scrunch, a global multi-channel Influencer Marketing Platform and Agency. Scrunch launched in late 2014, and since then has raised $3 million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia. Danielle and her team have been proven to be game-changers in the Influencer Marketing world, taking on massive advertising campaigns, collaborating with the likes of Amazon, Deliveroo, NewsCorp, Publicis Mojo, Under Armour, Youfoodz and more.
Danielle has a background in fashion design, blogging and enterprise sales. Ten years ago she started a local Brisbane-based blog while pursuing a career in enterprise sales for Australia's largest telecommunications company. It was through this blog that the world of digital Influencers and their challenges would interest her so much that she threw-in a rising career to pursue the world of technology startups.
Outside of business, Danielle's heart belongs to travel, yoga, champagne and her cats Sanchez + Arancini.
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