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In this episode of Add To Cart, we sit down with Anna Samkova, founder of Albany Advisory and former Group General Manager at Brand Collective, where she led customer strategy for brands like Clarks, Hush Puppies, and Shoes & Sox, helping drive double-digit growth in customer retention. Anna dives into the biggest mistakes retailers make when it comes to customer ownership, data and loyalty and why simply collecting data or running a points-based loyalty program isn’t enough. She reveals why most retailers can’t answer basic questions about their customers, how poor data strategy is costing businesses millions, and why real loyalty is earned—not bought.This episode was brought to you by: Shopify KlaviyoAbout your guest:With over 15 years in retail leadership, Anna Samkova helps brands turn customer engagement into long-term profitability. Founder of Albany Advisory and former Group General Manager at Brand Collective, she has led customer strategy for some of Australia’s biggest retail brands. Using her C.L.I.E.N.T. Growth Framework, Anna has helped major retailers increase repeat purchases by 20%, boost CRM-driven revenue and transform omnichannel experiences. A champion of data-driven decision-making, she ensures brands aren’t just collecting customer insights—they’re using them to scale effectively.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this Checkout episode, we sit down with Darren Kawalsky, Chief Commercial Officer at Deliver in Person, to dive into the brands, tech, and insights that help him lead in last-mile delivery. Darren reveals his admiration for Amazon’s relentless innovation, why his iPhone is his all-in-one tool for work and life, and explains how The Contrarians podcast keeps him informed with fresh industry insights. He also opens up about the challenge of staying ahead in a fast-paced industry, sharing strategies to balance new information with effective action.This episode was brought to you by:Deliver In PersonAbout your guest:Darren Kawalsky has over 25 years of experience spanning startups, scaleups,  through to multi-billion-dollar global corporations. As a 3x Founder, Corporate Executive, & Advisor, he has a unique 360 degree perspective, with deep expertise across Retail, eCommerce (B2C & B2B), FMCG, Consulting, Logistics, Technology & AI. During his career, he’s worked closely with some of the largest, high-profile, elusive & fastest growing brands like Amazon, eBay, LVMH Group, JD.com, Samsonite, Kogan, IKEA & many more.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we dive into the high-performance world of Speedmaster with CEO Jason Kencevski. From its humble beginnings as a family-run business in Sydney to a powerhouse shipping to over 200 countries, Speedmaster has mastered automation, marketplaces, and omnichannel retail. Jason reveals how they seamlessly integrate with marketplaces like eBay, AutoZone and Amazon, while running a fully automated warehouse that processes over five million orders a year. He also explains why bricks-and-mortar still has a place, and how setting and forgetting the right systems can make or break an e-commerce brandThis episode was brought to you by: Shopify KlaviyoAbout your guest:Jason is a visionary entrepreneur and second-generation innovator, known for transforming Speedmaster into a global leader in the aftermarket automotive industry. Starting his career as a promising soccer player, Jason faced adversity when injuries cut his playing career short, but this challenge fueled his entrepreneurial spirit. He revolutionised Speedmaster by expanding its online presence and establishing a reputation for operational excellence, earning recognition across industries. With a focus on innovation and a commitment to his core values, Jason is working to ensure Speedmaster evolves into a legacy brand recognised for quality and pioneering achievements.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

What keeps Brett Sinclair firing on all cylinders? In this Checkout episode, Brett shares the AI tools (Fireflies and Opus AI) that fuel his content machine, as well as the game-changing podcasts such as Tropical MBA and Creator Science that keep him sharp and engaged. He reflects on Amazon’s delivery magic and how it’s shaping B2B expectations and how he keeps his global network engaged. Balancing a global community and two young kids isn’t easy, but Brett’s turn challenges into opportunities sets him apart as a true industry leader. If you’re after sharp insights, practical tips and a look behind the curtain of a B2B pioneer, this one’s for you.Check out our full-length interview with Brett Sinclair here:The B2B Revolution: How Brett Sinclair is Empowering Retailers for Growth | #487This episode was brought to you by:Deliver In PersonKlaviyoAbout your guest:Brett Sinclair is a major thought leader in the B2B eCommerce space, founding the B2B eCommerce Association to unite professionals and drive innovation in this rapidly growing industry. With nearly 15 years of experience across technology sales, systems integration and digital transformation, Brett has helped powerhouse brands like Laminex, Insatec Pivot and Adobe rethink their strategies and thrive in the digital age. His unique ability to connect the dots across the ecosystem fuels his passion for educating and empowering others. Brett’s mission? To inspire collaboration, break barriers, and unlock the full potential of businesses navigating the B2B digital frontier.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this exclusive episode of Add To Cart, we dive into Klaviyo’s game-changing shift to a B2C CRM with Suzy Nicoletti, Managing Director and VP APAC at Klaviyo. Joining the conversation are Jane Cay, Founder of Birdsnest, one of Australia’s most-loved online fashion retailers, and Jay Wright, Founder of Ecommerce Equation, who has helped brands like Camilla, The Upside, and Meshki, scale with data-driven marketing. Together, they unpack what this move means for customer service, personalisation, and first-party data, and how AI-powered automation is turning CX from a cost centre into a revenue driver. If you’re looking to simplify your tech stack, supercharge personalisation and rethink customer engagement, this one’s for you!This episode was brought to you by:KlaviyoAbout your guests:Suzy Nicoletti Managing Director and Vice President, APAC at Klaviyo, Suzy Nicoletti is leading the company’s expansion across the Asia-Pacific region. With over 15 years of experience in digital platforms and SaaS, she has a proven track record of scaling global technology businesses. A California native, Suzy was a founding member of Google Australia’s early sales operations, before becoming Managing Director of Twitter Australia, where she drove revenue growth and user engagement. Passionate about digital transformation, Suzy has advised on Australia’s 2030 Digital Economy strategy and is a strong advocate for women in tech and leadership.Jay WrightJay Wright is an eCommerce growth expert and mentor to a community of over 3000 eCommerce business founders. Founder of Ecommerce Equation, Jay has helped countless brands across industries master key eCommerce marketing principles—from data-driven decision-making to customer retention strategies. Clients such as LSKD, Zulu & Zephyr, and Culture Kings, attribute their growth to Jay’s strategies and techniques. Jay’s mission? To give established ecommerce business owners a clear and compelling path to scale, and to provide the tools, knowledge and resources to make that path a reality, without being reliant on a third party. Jane CayJane Cay is the Founder of Birdsnest, a women's fashion business based in regional NSW that employs 120 locals in a town of 6,500. Combining her Commerce and Technology background with a passion for community and customer connection, Janes launched Birdsnest online in 2008 — long before eCommerce was mainstream. Birdsnest’s latest evolutions include the launch of their ‘rehatched’ preloved range, diving into the tourism industry with ‘Nest Stays’ and the opening of their second physical store. Splitting her time between life on a sheep farm and her thriving business, Jane lives in the slow lane, while working in the fast lane. 

In this episode of Add To Cart, we chat with Tahlia Mandie, founder of Kakadu Plum Co., the brand championing Indigenous products and Australian bush foods. Tahlia shares how she grew Kakadu Plum Co. from a single product into a thriving store offering over 1,200 products, collaborating with Indigenous communities, including Elder Bruno Dann, along the way. Discover how she achieved a 45% repeat customer rate through clever email marketing, why focusing on Facebook over TikTok has kept her customers engaged, and how she manages inventory from remote suppliers across Australia. This episode was brought to you by: Shopify PlusKlaviyoAbout your guest:Tahlia Mandie launched Kakadu Plum Co. in 2015, long before most Australians had even heard of the powerful native superfood, Kakadu plum. What started as a single product quickly grew into a thriving brand offering over 30 products, from bush teas and preserves to oils and homewares. Today, Kakadu Plum Co. stocks a range of over 1,200 products from other Australian and Indigenous businesses through its online store. Driven by a passion to celebrate Australian bush foods and honour Indigenous culture, Tahlia has built a platform that connects customers with the richness of Australia’s land and its people.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this Checkout episode, we dive into the mind of Nate Spiteri, founder of Shopfront, as he shares the inspirations and tools driving his mission to simplify secondhand selling. Nate reveals his admiration for the Salvos and their innovative e-commerce approach, his game-changing discovery of PostHog analytics, and how books like The Alchemist and Babel fuel his creative and entrepreneurial mindset. From his passion for secondhand finds to candid reflections on startup challenges, Nate’s story delivers inspiration for sellers, innovators, and dreamers alike.Check out our full-length interview with Nate Spiteri here:Empowering Secondhand Sellers: How Nate Spiteri’s AI-Powered Shopfront Is Revolutionising Reselling | #485This episode was brought to you by:Shopify PlusKlaviyoAbout your guest:Nate Spiteri is the founder of Shopfront, an innovative platform transforming the secondhand selling experience through AI-powered automation. After struggling with the time-consuming chaos of selling vintage items online, Nate set out to solve the pain points faced by independent sellers. Backed by industry heavyweights like Paul Greenberg and Antler Residency, Shopfront allows users to list products across multiple platforms like eBay, Depop, and Etsy in seconds. With a passion for re-commerce, Nate is on a mission to supercharge the $200 billion secondhand economy.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we sit down with YC Eu, Head of E-Business at Nespresso, the brand that revolutionised home coffee rituals. YC shares how she is leading Nespresso’s shift from electronic commerce to experiential commerce, by crafting an immersive digital journey for Aus customers. She explains how they are personalising at every touchpoint, from AI-powered product recommendations to its Coffee Profiler Quiz, and why the team is focused on sweating the assets (maximising current tools before chasing new tech). If you want to learn how a global brand delivers high-touch customer experiences at scale, this episode is for you!This episode was brought to you by: Deliver In PersonKlaviyoAbout your guest:YC Eu is the Head of eBusiness at Nespresso Oceania and Inside Retail’s Top 50 people in eCommerce 2024. She drives the strategic direction for all owned digital touchpoints across Nespresso & Nespresso Professional in Australia and New Zealand. With over 20+ years in the retail space, she is passionate about leading her high performing team and delivering best in class user experience by being customer obsessed and making data driven decisions.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this Checkout episode, we get up close with Vic Gigliotti, the mastermind behind Muscle Republic, as he reveals the routines, tools and brands that fuel his success. Vic opens up about the power of Andy Frisella’s Real AF podcast and his daily Power List system to “win the day.” He also shares his admiration for brands like Gymshark, Vuori, Nike, and Lululemon, and how tools like Shopify, PeopleVox and Style Arcade have taken Muscle Republic to new heights. With candid stories about breaking into international markets and turning e-commerce missteps into opportunities, Vic delivers practical, hard-earned advice for entrepreneurs looking to flex their muscles.Check out our full-length interview with Vic Gigliotti here:Real Muscle Is Heart: How Vic Gigliotti Built Muscle Republic from Rock Bottom | #483This episode was brought to you by: Shopify PlusKlaviyoAbout your guest:Vic Gigliotti is the founder of Muscle Republic, a global fitness apparel brand driven by the belief that "real muscle is heart." What began as a personal journey of transformation, inspired by his late dog and CEO Charlie Brown, has evolved into a thriving global community. Known for his resilience and authenticity, Vic channels his passion for fitness and personal growth into building a brand that inspires others to pursue their best selves. A true advocate of personal development, he weaves lessons from his own challenges into his leadership philosophy. With Muscle Republic now selling in over 200 countries, Vic is redefining what it means to lead with heart. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.