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In this episode of Add To Cart, we are joined by Martin Filz. CEO of Pureprofile and Anastasia Lloyd-Wallis Chief Operating Officer & Head of Insights at Retail Doctor Group. Experts in research and retail, Martin and Anastasia collected data from 1000 people across all demographics to generate ‘How To Grow Consumer Loyalty’ and they join us to share the findings. In this chat, Martin and Anastasia share what customers want from a loyalty programme, they discuss the attention economy and the Gen Z customer and critical issues of safety and privacy. Plus, we also get insights into the surprising thing that happens to loyalty as consumers get older.  Links from the episode:PureprofileRetail Doctor GroupDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:What are the most popular loyalty program types?What are the key incentives that drive customer loyalty? What are the key elements that make the execution of a loyalty program successful? This episode was brought to you by…  Deliver In PersonShopify PlusAbout your co-hostsMartin Filz from PureprofileMartin Filz is one of the most highly respected and influential leaders in global research. With more than two decades of experience as a leader across the technology, media and research sectors, Martin’s vision is to help generate and deliver more value from the world’s information. At Pureprofile, Martin leads a global team across North America, Europe and APAC to deliver rich insights into real human behaviour and to provide the “Why” behind the “What” through cutting-edge ResTech and SaaS solutions.You can contact Martin at LinkedInAnastasia Lloyd-Wallis from Retail Doctor GroupAnastasia leads the Consumer Insights division of Retail Doctor Group. With a professional background as a scientific analyst and a Masters in Mathematics, Anastasia has developed a unique and proprietary approach to help retailers and FMCG brands understand their consumers and market opportunities. Anastasia combines quantitative and qualitative market research, a proprietary methodology around neurosciences, mystery shopping and retail expertise to accurately model consumer personalities, motivations and behaviours. These insights enable RDG to provide retailers and consumer brands with an accurate overview of their customer base, which in turn informs strategy and provides a framework for deployment both in Australia and internationally.You can contact Anastasia at LinkedIn

In this episode of Add To Cart, we checkout William On and Rob Hango-Zada, Co founders and Co CEO’s of Shippit, a multi carrier shipping software specifically for Ecommerce.  After seeing eye to eye at uni (quite literally) and watching their Attlassian mates do well, the friends decided to get in on the action and launch their own logistics solution. Now, millions of packages are sent with the help of Shippit every month, and the company has expanded beyond Australia and New Zealand to Singapore and Malaysia with revenue of more than $66 million.Links from the episode:ShippitWilliam On and Rob Hango-Zada from Shippit: Building a Last-Mile Delivery Powerhouse | #406Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-hosts: William On from ShippitWill On is the Co-Founder and CEO of Shippit, APAC’s fast-growing shipping technology company founded in Australia. Hailing from management consultancies Deloitte and PWC, Will spearheaded the platform’s 300% year-on-year growth across Australia and New Zealand and now oversees Shippit’s expansion into SouthEast Asia. Shippit currently handles over 100 million shipments annually, looking after some of the world’s largest retailers such as Sephora, Nike, Cotton On and Harvey Norman. In his spare time Will plays competitive basketball, enjoys a run and a glass of red!You can contact Will at LinkedInRob Hango-Zada from ShippitRob Hango-Zada is the Co-Founder & Joint CEO of APAC’s fast-growing shipping platform, Shippit. He brings a common-sense & customer-centric approach to Australian retailing. Having spent a decade working for the world’s leading FMCG businesses (Procter & Gamble, Unilever) across Asia, Rob has vast experience in converting customer insight and analytics into growth driving strategies for retailers such as Woolworths, Coles, Tesco & Priceline and numerous global brands. Rob’s frustration as an online shopper drove him to co-found Shippit with William On to enhance the post-purchase experience from cart to doorstep and back again. Shippit now powers delivery for leading Australian retailers such as Target, Cotton On, Big W, Nike and more. Outside of work, Rob is a big fan of bold red wine, fancy socks and good design.You can contact Rob at LinkedIn

In this episode of Add To Cart, we are joined by Michael Jankie, Gary Tramer and Andrei Safonau, Co founders of NATPAT, a brand creating wearable stickers for kids  infused with essential oils that offer a range of solutions to everyday problems.  There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety.  NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK.  In this chat, we delve into NATPAT’s channel marketing mix and how it works, the team shares how they position themselves as the original and best in market to combat the copycats and we hear how Kim K endorsed their product and just how much it cost them.Links from the episode:NATPATDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:Where did the idea of solutions via stickers come from? Are there any channels or tactics that are helping you reach new parents cost-effectively? What impact did Kim Kardashian’s endorsement have on Nat Pat? This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-hosts: Michael Jankie, Gary Tramer and Andrei Safonau from NATPATMichael, Gary, and Andrei are three mates who founded NATPAT with a shared passion for bringing new things to life, despite often feeling like they’re figuring things out as they go. Their unique perspectives, drive, and hands-on approach have led them to create a remedy-infused sticker business, an entirely new category of consumer goods. They’ve enjoyed a wild ride, selling hundreds of millions of stickers in just four years to all corners of the globe!Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we’re breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Levelling Up podcasts which have amassed over 2.1 million downloads every month. Links from the episode:Leveling UpMarketing SchoolFarsiight (sponsored)This episode was brought to you by…Farsiight About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Eric Siu from Single GrainEric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He’s also a YPO member based in Los Angeles.You can contact Eric at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we are joined by Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label. Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Universal Store and Black MIlk. In this chat Bianca shares her practical Tik Tok tips, how her team are using Meta with particular focus on Advantage Plus and her take on abandoned carts and how to deal with them. Plus she makes me look like a fool with one of the recent VRG GRL executions that I fell badly for.Links from the episode:VRG GRLShopify Plus (sponsored)Deliver In Person (sponsored) Questions answered:How is VRG GRL different in the market? What’s the secret to creating TikTok content that cuts through organically? How do you recruit and onboard the right talent for progressive ecommerce businesses?  This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Bianca Romano Smith from VRG GRLBianca started out in media buying, cutting her teeth at Flight Centre and transitioning to broader digital roles with some of Australia's top retailers. Recently, she was named 'The One To Watch' in the Online Retailer's Top 50 People in Ecommerce, and took on an exciting new role heading up the ecommerce and digital function at iconic Australian label VRG GRL.You can contact Bianca at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better

Did you carry a water bottle around when you were a kid? Of  course you didn’t.  Unless of course, we have some zoomers listening.  Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days.  My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix.  Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aussie shores just last year, selling water bottles plus a range of microdrops to encourage everyone to drink more water.  Links from the episode:WaterdropShopify Plus (sponsored)Deliver In Person (sponsored)Questions answered:How did you end up partnering with Novak Djokovic?What are the main ecomm differences for Waterdrop taking an international brand into Australia?What’s been the biggest learning for you coming from agency side to running a brand?This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Catherine Dix from WaterdropCatherine Dix is the AU and NZ Director of global hydration company waterdrop. In 2023, Catherine orchestrated the brand’s Australian launch, where it achieved over $2 million in revenue in its first 12 months in market. Alongside her work with waterdrop, Catherine is also the Chief Operating Officer at digital marketing agency Webprofits, which has afforded her a wealth of experience in the ecommerce space.You can contact Catherine at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we are joined by Laura Klein, Founder and CEO of Snotty Noses, a brand that pretty much does what it says on the tin…provides a practical solution for dealing with the bucket loads of snot that the babies and toddlers in our lives seem to generate from the moment they come into our lives.  If you are not a parent or have had no experience of this phenomenon…you might want to have a look at Snotty Noses Tik Tok channel to get up to speed.  The Snotty Boss, Laura’s hero product, is a motorised nasal aspirator that niftily sucks the snot from your child’s nose at the touch of a button.  Laura’s journey has taken her from fulfilling orders at her kitchen bench to being stocked in retailers such as Terry White and Baby Bunting.  Laura shares how she made the tricky move from selling someone else’s product to manufacturing her own, her tips for successful affiliate marketing and what she learned from a recent warehouse upgrade.Links from the episode:Snotty NosesDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:Now ten years old, how has Snotty Noses business evolved and grown?What type of content performs best on Tik Tok?As the founder of Snotty Noses, what was the tipping point for hiring a GM?About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Laura Klein from Snotty NosesLaura began her business in 2013 from the kitchen bench. She was a full-time Mum to three kids under five and on leave from her job as a primary school teacher. Her kids had a runny nose every other week, and she had spent a fortune on snot sucking solutions that just didn’t work. She found a motorised aspirator for sale in a parenting magazine and loved it. After recommending it to all her friends, she decided she could start a business selling this product online. She bought a box of stock and the rest is history. That original model of aspirator has been retired, and Snotty Boss hit the market in March 2020.  Snotty Boss is now stocked in over 1200 stockists around Australia, and is sold all over the world via the international website (snottyboss.com)You can contact Laura at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we checkout Carla Penn-Kahn and David Kahn, Co founders of ProfitPeak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time.  The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for.  Today they work with clients such as Arms of Eve and Flora and Fauna. Links from the episode:ProfitPeakCarla Penn-Kahn and David Kahn: Boosting Ecommerce Profitability with Visibility | #400Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-hosts: Carla Penn-Kahn from ProfitPeakCEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independent voice of Australian consumers on ProductReview for our category.  Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia.  Founder of Profit Peak, an operating system for profitable eCommerce businesses. Optimising advertising and inventory for profitable outcomes in real time, with first party data, solving attribution.  Mum to two gorgeous kids.You can contact Carla at LinkedInDavid Kahn from ProfitPeakeCommerce CMO for 10+ years making our business grow from $3m ➡️ $30m+ in sales selling the world's best kitchenware brands for Australia's leading pure play kitchenware stores without external capital before exiting.Now heading up growth as co-founder of Profit Peak with a focus on customer success with a product-led growth strategy, helping e-commerce businesses boost their profitability.You can contact David at LinkedIn

In this episode of Add To Cart, we are joined by Holly Cardew, founder and CEO of Carted, an app designed to help consumers super charge their shopping game with organisation, comparison, collaboration and sales access.  Holly’s entrepreneurial background saw her selling handbags on Ebay aged 14 and now, several startups and a decade later, Carted is her focus and is drawing the attention of some of Australia’s biggest investors including Blackbird Ventures.  In this chat, Holly shares how Carted works, with the product API at its core but a front-facing consumer offering using that product API.  She also shares how she approaches the pitch process and her thoughts on the future of contextual commerce.Links from the episode:CartedDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:What does the Carted experience look like for the consumer today?How are you designing Carted to keep users engaged after they’ve downloaded the app? How do you see the future of contextual commerce playing out?This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Holly Cardew from CartedHolly is the Founder and CEO of Carted. Carted is building the world’s best shopping experience by collecting, standardising, and connecting all of the world’s products (billions of products from millions of merchants)  into a single source of truth - a product graph. Carted’s Product Graph will forever change the shopping landscape. Also recognising the immediate need for better shopping experiences, Holly and the team at Carted have been working on the Carted App which puts personalised shopping at users' fingertips, all powered by Carted's Product Graph.Holly is passionate about reshaping the future of shopping and already has a track record of success in ecommerce, having built and launched five Shopify apps used by over 30,000 merchants globally.You can contact Holly at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!