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In this checkout episode, we sit down with Hannah Neumann, CMO of Hey Bud, to dive into her personal experiences with ecommerce and marketing. Hannah shares her love for quirky Temu gadgets, the innovative collaboration between Oroton and July, and how Notion keeps her creative ideas organised. We hear Hannah’s top podcast recommendations, including  The Diary of a CEO with Steven Bartlett and Grace Beverly's Working Hard, Hardly Working and learn more about Hey Bud’s exciting growth trajectory and next steps.Check out our full-length interview with Hannah here:Marketing Masterclass: Hannah Neumann on Hey Bud’s Creative Campaigns | #435About our guest: With over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah Neumann is a marketer who is here to push the boundaries of what can be achieved for a brand. Now heading up marketing for fast-growing Aussie skincare disruptor, Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a trusted friend sharing a beauty recommendation, rather than another brand trying to convince you they’re bigger and better than the rest. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we chat with Justin Williams, Chief Customer Officer at black.ai, a revolutionary Aussie startup using AI to revolutionise retail security and customer insights. Justin dives into how black.ai helps big name retailers such as Walmart, turn traditional CCTV systems into powerful tools for preventing theft, enhancing customer experiences and providing real-time data. He also shares his thoughts on maintaining privacy in an increasingly data-driven world, the future of physical retail and the role of AI in creating more intelligent, efficient brick and mortar stores. This episode is a must-listen for retail and e-commerce leaders looking to integrate innovative tech into their physical retail spaces.Read more about the key insights from the episode here.This episode was brought to you by… Deliver In PersonShopify PlusAbout our guest: Justin Williams is a dynamic leader in retail technology and innovation. After gaining extensive experience at SAP, where he spearheaded projects with major retailers, Justin transitioned into the startup world, working across last-mile delivery and AI-driven retail solutions. Now, as Chief Customer Officer at Black AI, he helps big name retailers like Woolworths and Walmart enhance store security, unlock real-time customer insights and optimise the in-store experience using cutting-edge AI technology. A proud father of three and passionate cyclist, Justin loves teaming to win tough challenges.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In today’s Checkout episode, we are joined by Aaron Woolf, founder of Trendii, a platform revolutionising the way we shop by integrating product recommendations into digital content. Aaron shares an interesting purchase of a mysterious shoe cleaning paste from Instagram and discusses his admiration for retailers like Incu and Farfetch and highlights the tech he relies on to run his business. He shares some sources of inspiration including Shoe Dog: A Memoir by the Creator of NIKE and The Chimp Paradox by Dr. Steve Peters and highlights the importance of balancing work and downtime in the fast-paced world of ecommerce.Check out our full-length interview with Aaron Woolf here:The Power of Contextual Advertising: Insights from Aaron Woolf of Trendii | #433About our guest:With over 15 years of experience in online marketing, Aaron has a deep understanding of the challenges and opportunities in the digital landscape and how to leverage data, technology and creativity to deliver value for clients and users. As the Founder and CEO of Trendii, Aaron leads a passionate and talented team that helps brands enhance sales and engagement through innovative, user-friendly shopping experiences. Using proprietary AI and computer vision, they connect media content with shoppable products, enabling creators, platforms and publishers to monetise their work while offering users a more engaging, personalised shopping journey.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you:Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we chat to Erin Williamson (CMO) and Damien Smith (CTO) of Paramount Retail, the company behind leading online alcohol brands BoozeBud and Barrel & Batch. They discuss how they’ve transformed their business by simplifying operations and are introducing next-day delivery. The duo also shares their strategy behind launching physical BottleStop stores, focusing on convenience over brand exposure. With insights on streamlining tech, improving customer experience, and balancing online and offline growth, this episode is a must-listen for ecommerce leaders looking to scale.Links from the episodeBoozeBudBottleStopBarrel & BatchWhat you’ll learnWhy simplifying your business operations can lead to improved efficiency, cost savings, and better customer experiences.How offering next-day delivery can give your business a competitive edge by building trust and convenience for your customers.Why expanding into physical retail can be a smart move when driven by customer convenience and strategic location choices.This episode was brought to you by…Deliver In PersonShopify PlusAbout our guestsWith over 25 years of experience, Damien is a bit of a Swiss Army knife in business and technology. After founding an IT services company in the late 90s, he eventually became CIO at SurfStitch in 2013. Immersed in analytics and eCommerce, he later held key roles at MTB Direct before joining BoozeBud as CTO in 2022. Damien now drives tech innovation at Paramount Retail, overseeing BoozeBud and helping transform the online alcohol retail landscape.Erin has over 20 years of marketing expertise and an adventurous eCommerce career. She began at Betfair in online wagering, survived 3 years of creative agency life, before holding multiple roles at Sensis. She then entered the world of eCom serving as Head of Marketing for Luxury Escapes and founding Chief Customer Officer at Cars24. Now, as CMO of Paramount Retail, Erin aims to get more drinks delivered to homes around Australia via BoozeBud and Barrel & Batch.About your hostNathan Bush is the host of the  Add To Cart podcast and a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you:Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this checkout episode, Kerryn and Aaron Langer, founders of Arms of Eve, an Australian jewellery brand, share how they balance the demands of running a business as a couple. We dive into their weirdest online purchases (including an inflatable unicorn and a device for escaping submerged cars!), and why Mecca is their favourite retailer. Kerryn and Aaron also share their essential tech tools, their favourite podcast, and what they believe is the future of retail.Links from the episode:Allbirds leads with ethics: Aaron is inspired by this retailer and their sustainability focus which doesn’t compromise on style.Huge fan of Big Magic: A must read by Elizabeth Gilbert, to unlock creativity and pursue ideas without fear.Arms of Eve Website: Accessories that celebrate beauty, defies trends and spans seasons.Check out our full-length interview with Kerryn and Aaron:Building a Multi-Generational Brand: Insights from Arms of Eve’s Founders | #431About our guests : Kerryn Langer and Aaron Langer from Arms of Eve. Kerryn is a traveller and lover of life and obsesses over items of beauty and has worked tirelessly in fashion to be exactly where she is now as founder and creative director at Arms Of Eve.Creative leader with experience across media, music, marketing & ecommerce. Aaron is now leading business strategy and growth for Arms Of Eve.About your host: Nathan Bush is the host of the Add To Cart podcast and is an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we sit down with Gai Le Roy, CEO of IAB Australia, to explore the shifting landscape of retail and digital media in Australia. Gai shares her insights on how Amazon's rapid growth is redefining consumer expectations, the importance of preparing for upcoming Privacy Act reforms, and the impact of the juniorisation of the workforce in the advertising industry. With over 25 years of experience, Gai provides practical advice for retailers on how to stay competitive in this fast-evolving market.Links from the episode:IAB 2024 Ecommerce Report IAB 2024 Talent ReportIAB Australia Website: Explore industry reports, resources, and the latest trends in digital advertising.Gai Le Roy on LinkedIn: Connect with Gai Le Roy to follow her insights and industry updates.What you’ll learn:How is Amazon’s rapid rise transforming the retail landscape in Australia and what can local businesses can do to keep up.The crucial steps should you take now to prepare for the upcoming Privacy Act reforms. Learn how to protect your business and customer trust.Why is the juniorisation of the workforce causing ripples in the advertising industry, and how your company do to stay ahead.This episode was brought to you by…  Deliver In PersonShopify PlusAbout our guestGai Le Roy, CEO of IAB Australia, is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in helping businesses leverage digital and advertising insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations.About your host: Nathan Bush is the host of Add To Cart and is an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this Checkout episode, Stacey Hollands, founder of Lust Minerals, gives us a glimpse into her personal life and shares some quirky, fun insights. From buying donkeys online to her dual life as a beauty entrepreneur and farm owner, Stacey’s unique lifestyle shines through. She also reveals the retailers that inspire her, the tech tools she can’t live without, and the books that have shaped her business philosophy. Links from the episode:Delivering Happiness on Amazon: A must-read on customer service and company culture by Tony Hsieh.Rocket Fuel on Amazon: Essential reading for understanding the roles of visionaries and integrators in business.Sephora Australia: A retailer that inspires Stacey in their brand communication and product presentation.Lust Minerals: Explore their range of products and participate in quizzes and consultations.Lust Minerals Beauty School: Access educational content and free downloads related to skincare and beauty.Stacey Hollands’ Instagram: Follow Stacey for beauty insights and updates from her farm life.Check out our full-length interview with Stacey:From Beauty School to $20 Million Brand: Stacey Hollands’ Journey with Lust Minerals | #429About our guestStacey Hollands is the founder of Lust Minerals, an Australian beauty brand known for its chemical-free, vegan-certified skincare and makeup products. With a background in beauty therapy and a passion for holistic wellness, Stacey built Lust Minerals into a multimillion-dollar business that champions affordable, high-quality products made in Australia.About your hostNathan Bush is the host of the Add To Cart podcast and an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, Nathan Bush revisits two of the most popular guests from last year: Simon Beard, co-founder and former CEO of Culture Kings, and Hannah Udina from Shopify. They dive into the latest retail and e-commerce trends for 2024, exploring everything from the importance of mastering ad accounts to the power of omni-channel experiences. Simon and Hannah share practical insights on how to stay ahead in a rapidly evolving market, discussing new tools like Shopify’s YouTube integration, the significance of content creation, and the art of crafting the perfect ad hook.Download Shopify’s 2024 Australian Retail Report for free. What you’ll learn in this episode:How Simon Beard’s daily involvement in ad accounts directly correlates with higher profitability and why delegating ads might be costing you money.The exact steps to turn your physical retail stores into content hubs that drive online sales, as demonstrated by Culture Kings.Why the first three seconds of your ad are critical, and Simon’s insider tips on increasing your ad’s hook rate to capture and retain audience attention.About our guestsHannah Udina is a seasoned eCommerce and IT professional with a decade of experience, specialising in Payments and Platforms. At Shopify, Hannah partners with agencies to expand their footprint within the Shopify ecosystem while passionately advocating for women in technology.Simon Beard is the co-founder and former CEO of Culture Kings, a global streetwear brand that grew from a single market stall to a $600 million empire. Known for his innovative approach, Simon is also a seasoned investor and serves on the board of a.k.a Brands.About your hostNathan Bush is the host of the Add To Cart podcast and an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Get in touchPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we are joined by Anaita Sarkar, the Co founder of Hero Packaging and author of "Sell Anything Online." Anaita is a self confessed marketing and ecomm nerd with a massive Tik Tok following and a refreshing way of looking at life that only comes when you’ve had a few wins and a few bumps and bruises along the way. She’s been an accountant, a consultant, an ecom founder of Olivia & Co, a B2B founder for Hero Packaging, mentor, coach, lecturer, social media star and now author.Her main gig, Hero Packaging, started as a solution for Anaita’s previous business, where she was using enormous amounts of plastic to ship her products, and is now a global company that has sold over 35 million compostable mailers and has over 73,000 customers. In this chat, Anaita shares her thoughts on the importance of cash flow management, the pros and cons of working with agencies, and the impact of content creation on brand visibility. Anaita is also extremely candid about a particularly tough time for her own business and how she coped.What you'll learn in this episode: The critical mistake that nearly pushed Hero Packaging into voluntary administration.How customer demands led Hero Packaging to take control of their entire manufacturing process.Anaita’s strategy for maintaining a growth mindset while keeping a close eye on profitability.The surprising approach Anaita takes to social media, and why she ignores follower counts.Links from this episode: Hero Packaging Website. Learn more about Anaita's sustainable packaging solutions and their latest innovations.How to Sell Anything Online on Amazon. Check out Anaita's latest book, a bestseller in the Business category.Marketing ATM Podcast. Listen to Anaita's podcast where she discusses marketing, e-commerce, and business trends.This episode was brought to you by…  Deliver In PersonShopify PlusAbout our guest: Anaita Sarkar, CEO and co-founder of Hero PackagingAnaita Sarkar is the Co-Founder and CEO of Hero Packaging and the author of the Amazon bestseller "How to Sell Anything Online." With a strong presence on TikTok and Instagram, where she shares daily marketing tips with over 340,000 followers, Anaita is also a sought-after keynote speaker and business advisor. She collaborates with global tech giants like Google, TikTok, and Adobe on content marketing strategies and serves as a guest lecturer at Macquarie University and UNSW, inspiring the next generation of marketers and business leaders.