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Molly Luton on Effective Physician Referral Strategies
Season 2, Ep. 14
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Growing volume with employed and non-integrated physicians at the same time presents both opportunities and challenges for a health system.
Join Molly Luton, Chief Marketing and Communications Officer at Ballad Health, and host James Gardner as they discuss how to prioritize the outpatient market, how qualitative data is like an NFL broadcast, and how to achieve success while balancing between integrated and non-integrated physicians.
This episode was recorded at the Doctivity booth at HMPS 2024.
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