Actionable Insights

Using PRM to track every digital and in-person method of reaching physicians is the Holy Grail for health systems. Join Amy Comeau, Vice President of Marketing at Emory Healthcare, and host James Gardner as they discuss what it takes to make it happen in an omnichannel world and the effect on key marketing metrics. This episode was recorded at the Doctivity booth at HMPS 2024.

When physicians know how a health system markets itself, they can be powerful advocates for the brand. Join Chris Pace, Chief Digital Marketing Officer at Banner Health, and host James Gardner as they discuss focusing on omnichannel, leaning into trust from their communities, and working smarter together by finding the love language of what matters to each team.This episode was recorded at the Doctivity booth at HMPS 2024.

Growing volume with employed and non-integrated physicians at the same time presents both opportunities and challenges for a health system. Join Molly Luton, Chief Marketing and Communications Officer at Ballad Health, and host James Gardner as they discuss how to prioritize the outpatient market, how qualitative data is like an NFL broadcast, and how to achieve success while balancing between integrated and non-integrated physicians. This episode was recorded at the Doctivity booth at HMPS 2024.

What makes substance use disorder and mental health unique is that physicians often don't have much education in these subjects - frequently just one hour in medical school.Join Melissa Fors Shackleford and host James Gardner as they discuss educating physicians on addiction and how it leads to increased referrals for these important treatment programs. This episode was recorded at the Doctivity booth at HMPS 2024.

When physician liaisons aren't able to look at referral data, it's like flying an airplane without any instruments.Join Jean Hitchcock and host James Gardner as they discuss how PRM insights give hospitals the fuel that they need to drive network integrity and business growth. This episode was recorded at the Doctivity booth at HMPS 2024.

Doctivity’s Sean Duffy returns to discuss what he is hearing as he speaks with healthcare leaders across the country. Join Sean and host Dave Jolley as they dive deep on hot topics and challenges including staffing shortages, revenue recovery, and provider retention. 

In the second of two parts, David Hargraves, Senior Vice President of Supply Chain at Premier Inc., shares insights on the importance of effective supply chain management, not only to a healthcare organization's operational performance, but also to the provision of quality patient care. Join David and host Dave Jolley as they discuss the role of data and business analytics in global supply chain management, as well as the importance of working with leaders in marketing, strategy, operations, and physician relations teams.

Logan Bryer from Henry Ford @ Work joins host Dave Jolley to talk about the value, challenges, and opportunities in leading direct-to-employer healthcare services. Learn how Henry Ford @ Work uses innovative care delivery models such as onsite clinics, mobile services, and virtual care options to meet employers' healthcare needs and manage costs.