The Net Zero Business Podcast

In this episode of the Net Zero Business Podcast, I talk to Russ Avery of the Avery & Brown marketing agency about his Sustainability career, his views on green marketing and other interests, notably AI. Here's the highlights:• Purpose driven business• How clichéd images betray an inability to tell a story.• Avoiding greenwash, greenhushing and the danger of big numbers• Becoming a BCorp as a small business• AI for goodAs always, the podcast is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life

This week I speak to Nic Alexander of Thallo about Sustainability's most controversial topic, offsetting. We talk about the strengths and weaknesses of the current market for voluntary carbon credits (to use offsetting's Sunday name) and what is being done to address the weakness. Along the way we bust some of the lazy myths of offsetting and talk about why more businesses are embracing it.The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - Brining Sustainability to Life

In this week's edition of the Net Zero Business Podcast, I talk to Anna Krotova, co-author of a great new book entitled How to be a Chief Sustainability Officer (CSO). As I say, this is one of the best books I've read on Sustainability and Leadership (second only to my own Green Executive 😉). Watch and learn all about the hot new role in Sustainability.The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life

This week's podcast is a long version of a response I gave to a client in a workshop recently. I lay out how I open every workshop I do with a new audience to bring them on board and my subjective assessment is that it works 99%+ of the time! Like all my change management for Sustainability, I employ approaches that take into consideration human psychology - one of my maxims is that the biggest barrier to Sustainability is just six inches wide, the space between our ears.If you want to embrace this approach but feel you need some support, go to Terra Infirma Ltd and drop me a line!

In 2012, Greenpeace launched a boycott of Asia Pulp and Paper (APP), endorsed by a huge number of brands from Gucci to Staples. In this edition of the Net Zero Business Podcast, the then Sustainability Manager of APP, Aida Greenbury, tells the story of how she led the company through a Damascene conversion to deforestation-free status. We also discuss Aida's 30 years' experience in sustainable agriculture and forestry and the lessons she has learnt along the way.

This week I talk to the wonderful Lucy Siegle (BBC TV, Guardian, Observer and many more) on communicating Sustainability through mainstream media and her particular interests in sewage and Sustainable fashion. Laced with gossip and hard hitting realities, we discuss:Why recycling is such a critical engagement point with the publicStanding up to intimidation from vested interest groupsThe influence of Blue Planet II on the public's perception of plasticWhy sewage has cut through in the current UK general electionEffective protesting and picking the right targetSustainability in the fashion industry and the threat of "Sheinification"Individual versus corporate responsibility (ie supply and demand)As always, The net Zero Business Podcast is brought to you by Terra Infirma Ltd – bringing Sustainability to Life