Cut Through the Noise with Aisling O' Rourke

Ireland is currently holding the presidency of the EU Council, but for most Irish businesses, that fact hasn't translated into any real action. In this episode, Aisling sits down with Denis Naughten, former MEP and former TD, to break down what the presidency actually means, why it matters for small business, and how to actually use it before the opportunity passes.In this episode, you'll learn:What the EU Council Presidency actually involves, and why Ireland is effectively the "honest broker" trying to strike agreement across Europe for the next six monthsHow to register on "Have Your Say EU" so the European Commission tells you directly when laws affecting your sector are being consideredWhy very few small businesses respond to the Commission's early "Call for Evidence", and why that's exactly where your voice carries the most weightThe direct line most businesses forget they have.How local businesses can use the presidency to generate media coverage by giving journalists local context on European stories.If you're new here, make sure to hit follow or subscribe on your favourite podcast app, and if you're watching on YouTube, hit the bell icon so you never miss an episode.Make sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ieEditing is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedInConnect with Denis:LinkedIn

Cut Through The Noise is back, but things are changing…Starting September 1st, we are going weekly!Instead of themed six-episode seasons, you'll get shorter, more frequent episodes every single week.You can expect:New music and a freshened-up feel for the new seasonShorter episodes, but way more of themThemes aren't gone, but not forgotten. If you have a topic you want covered, we will give you what you ask forWe are going to be more reactive. When something big happens in the communications and marketing world, we will be there to respondSame host, same mission, and cutting through the noise on communications and marketing, with great guests along the way.If you're new here, make sure to hit follow or subscribe on your favourite podcast app, and if you're watching on YouTube, hit the bell icon so you never miss an episode.Make sure to check out our YouTube!YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ieEditing is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedIn

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the last couple of weeks, we have been making some exciting developments! In the meantime, we have been taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.On the final recap episode, we are sharing Aisling’s insightful conversation with Meagan O’Nan. She shared her story of being cancelled, and how she came back from it and built a successful career.We talked about:The different types of cancel culture.The importance of prioritising your conflict resolution skills. How to shut out the noise and stay true to your values.   The impact of surrounding yourself with people who align with your values.Don’t forget to sign up for a mastermind programme, The Clarity Collective: The Clarity Collective InformationClick the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ieEditing is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInMeagan’s Socials:WebsiteLinkedInInstagram

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.This week, we are sharing Aisling’s conversation with Kyra Fingleton, owner of Glamping Under The Stars. They talk about the growing trend of ‘Greenhushing’, and why people are often silent about their sustainability efforts.We talk about:Greenhushing vs Greenwashing.Understanding ‘green’ terminology.Why you should focus on improvement rather than perfection.The importance of being transparent about your sustainability efforts.\Don’t forget to sign up for a mastermind programme, The Clarity Collective: The Clarity Collective InformationClick the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’RourkeIf you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ieEditing is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInKyra’s Socials:WebsiteLinkedInInstagram

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.In this week’s episode, we have the pleasure to share Aisling’s conversation with the Portrait Boss, Caroline Murray.They talk about:The importance of considering how we appear to our clients.Why preparation is key to your communications strategy.The satisfaction in seeing your vision come to life.The key piece: The connection you have with your audience.Click the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’RourkeDon’t forget to sign up for a mastermind programme, The Clarity Collective: The Clarity Collective InformationIf you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ieEditing is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInCaroline’s Socials:WebsiteLinkedInInstagram

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.In this week’s episode, we’re re-sharing Aisling’s insightful chat with Captain Niall Downey, who swapped a career as a cardiothoracic surgeon for life in the skies as an Aer Lingus pilot.They talk about:The dangers of a name, blame and shame system at work.Planning for and dealing with crises.The power of your mindset.Having a human factor approach in place.Click the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’RourkeDon’t forget to sign up for a mastermind programme, The Clarity Collective: The Clarity Collective InformationIf you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ieEditing is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInNiall’s Socials & Book:Niall’s bookTwitterLinkedIn

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.In this week’s episode, we’re sharing Aisling’s incredible chat with award-winning podcast producer Lochlainn Harte. They discussed the true power of storytelling for your business.They talked about:How to get the best story.Low attention spans and storytelling.Using storytelling to stand out from the crowd.Click the link below to listen to all of our episodes: Cut Through The Noise with Aisling O’Rourkehttps://thecommunicationscoach.ie/cttnpodIf you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ieEditing is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInLochlainn’s Socials:InstagramLinkedIn

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.In this week’s episode, Aisling was delighted to be joined by TikTok coach Lana Kearney.They talk about:The power of your hook.Getting comfortable in front of the camera.How to leverage social media marketing to make your business a success.In this episode’s bonus content, available exclusively on YouTube, they talked all about finding your niche, and how you can make your social media content stand out in a sea of sameness.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ieEditing is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInLana’s Socials:Website TikTok InstagramLinkedIn

Welcome to Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.Taylor Swift isn’t just a global pop icon, she’s one of the most powerful business leaders of our time.In this special episode of Cut Through The Noise, host Aisling O’Rourke is joined by economist, author and former NASA engineer Sinead O’Sullivan, whose book ‘Good Ideas and Power Moves’ breaks down what business leaders can learn from Taylor Swift’s extraordinary success.Together, they explore how Swift built an entire market, not just a brand by collapsing the distance between CEO and customer, playing the long game, and anchoring every decision in clear values.This conversation goes far beyond social media tactics or personal branding. It’s about trust, narrative, emotional connection, and why clarity beats virality every time.In this episode, we cover:Why Taylor Swift is better understood as a CEO than a celebrityHow she built a billion-dollar ecosystem by prioritising relationshipsThe power of playing the long game in marketing and communicationsWhat most businesses get wrong about storytelling and authenticityWhy collapsing hierarchy builds stronger brands and communitiesLessons business leaders can apply, regardless of size or sectorWhether you’re a solopreneur, founder or senior leader, this episode will change how you think about marketing, leadership and long-term value creation.🎧 Listen now and discover what it really means to cut through the noise.In this week’s bonus content, available exclusively on YouTube, Sinéad shares her top marketing and communications insights for leaders heading into 2026.Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ieEditing is by Amanda FitzgeraldConnect with Aisling:Website Email InstagramLinkedInConnect with Sinéad O’Sullivan:LinkedInWebsite Instagram