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Audience Architect podcast

Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza

Season 1, Ep. 6

In this captivating episode of Audience Architect, recorded live at the MACMA Holiday Extravaganza at the Hearst Tower in New York City on November 30th, we delve into a wide-ranging and insightful conversation with James Hewes, CEO of FIPP – the global media network trade group.

Please note that this episode was recorded live at the event, so while the audio quality may be a bit less polished than usual, the richness of the conversation more than makes up for it. We appreciate your understanding and hope you enjoy this insightful episode!

Join us as we explore the pivotal themes and insights from the event’s speakers and sessions. The focus of our discussion is on what publishers can do to reconnect with their readers. We dissect the shift from audience-based models to community-centric metrics, uncovering what this paradigm shift means for the future of publishing.

James shares his expert perspective on the challenges and opportunities facing media and publishing on a global scale. Our conversation spans a variety of critical topics, including revenue diversification, the nuances of multichannel content distribution, and the intricacies of mining content consumption and intention data. We also touch upon the implications of privacy concerns, the transformative role of artificial intelligence in the industry, and strategies for nurturing young audiences, particularly "Generation A (Alpha)".

As James prepares to transition from his role at FIPP to join the Public Relations and Communications Association (PRCA) at the end of January 2024, he leaves us with some valuable resources and recommendations. He suggests "Traffic" by Ben Smith ( for an engaging read and highlights Lucy Kueng’s report "Hearts and Minds: Harnessing Leadership, Culture, and Talent to Really Go Digital" (Read the Report). Additionally, he endorses the Media Voices podcast by Peter Houston (Listen Here) for further industry insights.

Don't miss this episode packed with thought-provoking discussions and key takeaways for anyone interested in the evolving landscape of media and publishing.

You can reach James at for further insights until his departure from FIPP.

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