Share

cover art for How Two Moms Built an Empire From Green Smoothies and Big Love

Good Life Project

How Two Moms Built an Empire From Green Smoothies and Big Love

Jadah Sellner and Jen Hansard are the founders of Simple Green Smoothies, a quest-driven company that has grown into a massive global community in an astonishingly short amount of time.

They're also the co-authors the new book Simple Green Smoothies: 100+ Tasty Recipes to Lose Weight, Gain Energy, and Feel Great in Your Body.

Just a few years ago, though, they were two young moms, struggling mightily to get by, on every level.

Money was tight, they both "had" to work to help support their families. Jadah was acting in educational plays for schools and Jen was doing design work. But it just wasn't enough.

Neither found any sense of deeper purpose or sustainable income in what they were doing, so they began to hatch a plan to work together to create a community for moms.

They spent every extra minute trying to build an education website and community, but it just wasn't working. At the same time, Jadah was trying to figure out how to reclaim her health, but as a young mom, she wanted something fast and easy to start. So, she began making one simple green smoothie a day.

That one act changed her health and her life, fueling the loss of more than 25 pounds and giving her tons of energy. And, it became the trigger for a much bigger change. Wanting to share this simple solution with other moms, Jen and Jadah created an instagram account, named it Simple Green Smoothies, and began to create smoothie recipes and share them. The account exploded. People loved their images, detailed recipes and generosity. As I write this, 382,000 people follow the account.

Over the next few years, Jen and Jadah parlayed that one instagram account into a massively popular Simple Green Smoothies website, a global community that has now seen hundreds of thousands of people go through their 30-day challenge and now a new book.

They've also built a powerhouse business fueled by health and love and become successful enough to become the main financial supporters of their families. Most important, they love working together, they love what they do and they have a fierce commitment to building their company and community from a place of love.

We dive into their inspiring journey together in today's episode.

More episodes

View all episodes

  • Free Will is a Lie | Robert Sapolsky

    01:05:04
    What if everything you think about free will is an illusion? Behavioral scientist Robert Sapolsky makes a provocative case that free will is largely fiction.Drawing from his book, Determined: A Science of Life Without Free Will, he deconstructs the idea through neurobiology, genetics, and anthropology. Sapolsky explores startling implications for criminal justice, achievement, and being human. From reframing punishment to questioning meritocracy, he doesn't flinch from disruptive conclusions. Can we truly "choose" anything? Get ready to have your perception of human behavior radically reshaped in this mind-bending dialogue.You can find Robert at: Website | Episode TranscriptIf you LOVED this episode you’ll also love the conversations we had with Milton Glaser about how different people and experiences influence your path.Check out our offerings & partners: Join My New Writing Project: Awake at the WheelVisit Our Sponsor Page For Great Resources & Discount Codes
  • How to Stop Overthinking & Dial Down Chatter | Emiliya Zhivotovskaya

    01:10:54
    Feeling weighed down by incessant overthinking and anxiety? Unlock shockingly simple mindset shifts to disarm unhelpful mental chatter and regain control.Positive psychology expert Emiliya Zhivotovskaya reveals the core forms of draining thought patterns like worry spirals, harsh self-judgment and obsessive rumination. More importantly, you'll learn potent "talk-back" tricks to befriend (not fight) your inner voice.Subdue the overthinking monster keeping you stuck. Tap into newfound mental calm and creative energy. This masterclass in mastering your mindset will transform how you relate to the voice in your head.You can find Emiliya at: Website | Instagram | Mind Over Chatter Course | Episode TranscriptIf you LOVED this episode you’ll also love the conversations we had with Ethan Kross about handling chatter.Check out our offerings & partners: My New Book SparkedMy New Podcast SPARKED. Visit Our Sponsor Page For Great Resources & Discount Codes
  • How to Make Life-Changing Friendships | Spotlight Convo

    01:04:13
    In our disconnected world, are you longing for deeper bonds and a true sense of belonging? Discover how to cultivate extraordinary friendships, nurture healing communities, and transform the way you show up in relationships. This powerful episode brings together three trailblazers - Mia Birdsong on reimagining family beyond the nuclear model, Dr. Marisa Franco sharing the science of making profound platonic connections, and Dr. Joy Harden Bradford illuminating the restorative magic of women's circles and sisterhoods. Through candid stories and research-backed insights, you'll gain practical tools for initiating authentic friendships, resolving conflict with empathy, and creating safe spaces to be truly seen and supported. Whether you crave more intimacy, community, or platonic love, this conversation will inspire you to invest in the meaningful relationships that allow you to thrive.Episode TranscriptYou can find Mia at: Website | Instagram | Listen to Our Full-Length Convo with MiaYou can find Marisa at: Website | Instagram | Listen to Our Full-Length Convo with MarisaYou can find Joy at: Website | Instagram | Therapy for Black Girls podcast | Listen to Our Full-Length Convo with JoyCheck out our offerings & partners: Join My New Writing Project: Awake at the WheelVisit Our Sponsor Page For Great Resources & Discount Codes
  • How to Unlock Potential You Never Knew You Had | Jeff Karp

    01:17:01
    What if overcoming challenges and living an extraordinary life is simpler than you think? Jeff Karp shares his unlikely journey from a struggling student to pioneering Harvard professor and serial entrepreneur. Jeff developed a toolbox of “life ignition” practices to unlock creativity and possibility, despite learning differences. He reveals how embracing curiosity transformed his work and relationships. We explore tools to spark ideas, reframe failure, and lower the “activation energy” for change. Jeff explains how he turned to nature for inspiration to overcome setbacks in the lab, leading to breakthrough innovations. Discover how small mindset shifts can unlock your innate potential. Jeff Karp’s new book is LIT: Life Ignition Tools: Use Nature's Playbook to Energize Your Brain, Spark Ideas, and Ignite Action.You can find Jeff at: Website | LinkedIn | Episode TranscriptIf you LOVED this episode you’ll also love the conversations we had with Ozan Varol about drinking in life and making big things happen.Check out our offerings & partners: My New Book SparkedMy New Podcast SPARKED. Visit Our Sponsor Page For Great Resources & Discount Codes
  • Elizabeth Gilbert | The Simple Practice That Changed Her Life (and might change yours)

    01:04:06
    What if writing simple letters of love to yourself could change everything? Liz Gilbert shares an unusual practice that became her lifeline during painful times. Discover how tapping into self-compassion through daily letter writing provides surprising wisdom and comfort. Liz explains the transformative power of listening to your heart's guidance - something she now shares with thousands on her popular Substack, Letters From Love. Learn to turn inward and receive the unconditional love and support you crave through this magical daily ritual. Liz provides inspiration and practical guidance to unlock your inner wisdom through writing.You can find Liz at: Website | Letters From Love with Elizabeth Gilbert | Instagram | Episode TranscriptIf you LOVED this episode you’ll also love the conversations we had with Elizabeth Gilbert about navigating love and loss and finding lightness again.Check out our offerings & partners: My New Book SparkedMy New Podcast SPARKED. Visit Our Sponsor Page For Great Resources & Discount Codes
  • How Thinking About Death Can Change Your Life | Alua Arthur

    54:11
    What if facing mortality could unlock the secret to living fully? My guest Alua Arthur, a death doula and author of Briefly Perfectly Human: Making an Authentic Life by Getting Real About the End, knows firsthand how confronting death can transform how we live. In this thought-provoking episode, we dive into taboo topics like grief, loss, and our cultural avoidance of mortality. Alua shares insights from her deeply personal journey of embracing end-of-life experiences, leading to more meaning, authenticity, and connection. Learn tangible practices to live more present and purpose-driven lives, reflect on death consciously, craft your own ideal experience, and discuss difficult topics with loved ones. This conversation may shift your entire outlook on how to live well by leaning into our universally shared mortality.You can find Alua at: Website | Instagram | Episode TranscriptIf you LOVED this episode you’ll also love the conversations we had with Elizabeth Gilbert about embracing life.Check out our offerings & partners: My New Book SparkedMy New Podcast SPARKED. Visit Our Sponsor Page For Great Resources & Discount Codes
  • How to Be Fully You in a Relationship | Mark Groves & Kylie McBeath

    01:05:14
    Are you ready to break free from codependent patterns and create authentic connection? Mark Groves and Kylie McBeath share transformative insights from their new book, Liberated Love: Release Codependent Patterns and Create the Love You Desire on how to heal attachment wounds, set boundaries, and communicate openly to find freedom in your relationships. Learn why we conform to societal expectations, how to tap into your body's wisdom, and steps for becoming interdependent without losing yourself. Whether you struggle with anxious attachment, avoidance, or simply desire more fulfillment, Mark and Kylie provide practical tools to stop abandoning yourself, speak your truth, and manifest the healthy, conscious love you desire. Get ready to transform not just your relationships, but your whole life.You can find Mark & Kylie at: Website | Mark's Instagram | Kylie's Instagram | The Mark Groves Podcast | Episode TranscriptIf you LOVED this episode you’ll also love the conversations we had with Julie & John Gottman about sustaining love in long-term relationships.Check out our offerings & partners: My New Book SparkedMy New Podcast SPARKED. Visit Our Sponsor Page For Great Resources & Discount Codes
  • How to Get Unstuck & Finish What Matters | Charlie Gilkey

    01:19:57
    Struggling to focus and finish what matters most? Learn how to build momentum and transform your identity from idea generator to accomplished doer on this episode with Charlie Gilkey, author of Start Finishing: How to Go From Idea to Done. Discover why we fail to be productive, then rewire your brain, schedule, and actions to see beyond distractions. Implement "focus blocks" during peak energy times. Make conscious choices to displace low-value activities. Finish a small number of important projects to unlock a compounding effect on your confidence and career. Embrace your natural rhythms and limitations to contribute your gifts, then fully engage your relationships. This conversation provides an operating system to focus your limited time on what's essential.You can find Charlie at: Website | Instagram | Episode TranscriptIf you LOVED this episode you’ll also love the conversations we had with Brad Feld about focusing in what really matters in life or what he calls picking your 2% and putting everything up against it.Check out our offerings & partners: My New Book SparkedMy New Podcast SPARKED. Visit Our Sponsor Page For Great Resources & Discount Codes
  • How to Build a Creative Career (and make great money) | Joy Sullivan

    01:03:19
    What does it take to leave behind the safety of a corporate career to wholeheartedly pursue your creative passions? In this inspiring conversation, poet Joy Sullivan pulls back the curtain on her journey from accomplished marketing professional to full-time artist and author of the new poetry collection Instructions for Traveling West. She busts myths that you have to starve, suffer, or lose it all to follow your dreams, revealing how she built her portfolio career through courage, commitment and joyful reverence for the poetic process. Tune in to hear Joy’s unbelievable story of personal and professional reinvention, and uncover practical insights about nurturing your gifts, finding belonging, sharing your voice, and manifesting a life of meaning and purpose. You’ll walk away ready to take the next step toward creative fulfillment.You can find Joy at: Website | Instagram | Episode TranscriptIf you LOVED this episode you’ll also love the conversations we had with Morgan Harper Nichols about her journey as a successful poet and artist.Check out our offerings & partners: My New Book SparkedMy New Podcast SPARKED.Visit Our Sponsor Page For Great Resources & Discount Codes