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60. Are We Seeing A New Wave Of Influencers?
23:31It's safe to say that as consumers, and even as a society, we're sick of being constantly sold too. Everything we see and consume, both in mainstream media and on social media, seems to be an ad, and usually an undisclosed one at that! With a bad taste in the air, how is this affecting, and going to affect influencers and influencer marketing? Katie has her own thoughts on what's coming next and who we should be looking out for, and it may not be the people who you think it is...
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59. 'PR Doesn't Work', Allegedly
26:27Recently the statement 'PR doesn't work' has been whirling around in Katie's head, so this episode is a behind the scenes look at how PR actually works, and what brands do that really makes it work. PR is not all about generating sales, so lets deep dive into some of the other behind the scenes magic it's actually used for!58. What's The Point Of #TrippinWithTarte?
25:23Are the #TrippinWithTarte brand trips actually making any sales? We'd love to know! Katie discusses her theories on why Tarte are continuing to invest huge amounts of their marketing budget into these extravagant trips, and spoiler alert, she doesn't think it's anything to do with their customers..57. Tik Tok Has Gone Sideways, Literally
20:33With Tik Tok going sideways (landscape), Snapchat overtaking Youtube as the highest paying social media platform, and Instagram transitioning to a 'just for friends and family space', Katie takes stock of where we are as a society on social media. How are your favourite brands and influencers navigating the ever changing world of apps...56. Darlings, Where Are Charlotte Tilbury's Missing Lipsticks?
22:03Darlings, over on Tik Tok Charlotte Tilbury's team have lost their lipsticks - literally. PR boxes were landing with some of the biggest beauty creators to celebrate Tilbury's new lipstick launch, but alas, there were no lipsticks! Was this strategic to increase the chance of a viral moment, or just a big logistic error behind the scenes?55. Unpacking the Illusion Bronze Drama
23:25It's all kicked off on beauty Tik Tok again, this time it's Mikayla Nogueira vs. the founder of Illusion Bronze, and boy was this one multifaceted. Katie talks you through the drama in this episode, gives her take on each side, and how it all could've been avoided had there been a PR in play.54. Discussing Brand Founders on Tik Tok
22:13Upon seeing a recent video from a brand founder who's found huge success on Tik Tok saying that they were working every day to try and step away from making content and the platform generally, it got Katie thinking about Tik Tok and how it forces founders to be so ingrained in their brands, and essentially take on the role of being 'the face' - even if it's not intentional. Katie discusses how she's currently working with the founders of her own brands, how this is changing and evolving thanks to platforms like Tik Tok and consumers' attitudes towards who they purchase from.