148. Fairer NDAs | Rise of gaming divisions | Charlie Rudd profile
When Dept opened a games-focused division called Dept/Games, the agency cited a vast majority of younger audiences identifying as gamers (88% of Gen Z) as a reason for creating the division.
Campaign’s technology and gaming editor Coral Cripps quizzes Suzy Barnes, chief executive of Diva, Brent Koning, global lead at Dentsu Gaming, and Rachel Rakowski, global head of gaming at We Are Social.
They discuss industry trends, favourite campaigns and why more agencies are dedicating entire teams and divisions towards gaming.
Campaign's creativity and culture editor Gurjit Degun and work and inspiration editor Imogen Watson also comment on the latest articles on this website, including a profile piece on Charlie Rudd, group chief executive at Publicis.Poke, Leo Burnett and Fallon, and a feature on non-disclosure agreements.
With Charlie Rudd at the helm, Leo Burnett UK achieved an “excellent” score of eight in Campaign's School Reports this year – also taking home the Creative Agency, Creative Leader and Strategic Leader trophies at Campaign’s Agency of the Year Awards.
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155. 155. Retro ads | Burberry confusion | Warburtons latest star turn | ad bombardment28:43Features editor Matt Barker and reporter Charlotte Rawlings discuss the recent fuss over Burberry's Bond Street tube station takeover, Samuel L Jackson appearing in the latest Warburtons campaign and a Credos report on the ad bombardment fuelling mistrust among younger audiences.Matt is then joined in the studio by Lola Neves, chief strategy officer at Neverland and Matt Waksman, head of strategy, advertising at Ogilvy, to chat about a mini-wave of retro ads, including from McDonald’s and Muller.Are we witnessing a new trend, prompted by a need to escape our troubled times, or is it simply a quick and easy way to target a younger demographic obsessed with 1990s/early naughties baggy fashion and lo-fi gaming graphics?Further reading:Bond Street tube station becomes ‘Burberry Street’ and draws mixed reactionSamuel L Jackson vents his anger in Warburtons spotAd bombardment biggest cause of mistrust for younger audiencesMcDonald’s travels back to 1990s in retro campaign
6. Media Week Podcast: The "long, expensive, confusing" obsession with audience metrics24:36Our media sages knock the tech giants down a peg or two, contemplate eyeball-tracking obsessives and remember to hand in their school essays. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
154. 154. The upward talent drain | Chaka Sobhani & Mike Sutherland review latest ads46:11Chaka Sobhani, global chief creative officer at Leo Burnett, and Mike Sutherland, executive creative director at Adam & Eve/DDB, join Campaign's work and inspiration editor Imogen Watson to review some of the latest ads.They critique: Vodafone Ireland "Red family" by Grey London; F&F "Make fashion sense" by Bartle Bogle Hegarty; Heinz and Lick "Red HTK 57 paint"; Canon "Canon Pixma printers. For the stuff of life" by VCCP; Channel 4 "Everyone is excited. Even them" by 4Creative; and Guinness "Don't jinx it" by Abbott Mead Vickers BBDO.Campaign's technology and gaming editor Coral Cripps and reporter Charlotte Rawlings also discuss some of the latest articles on this site including a feature on the upward talent drain, news about Taika Waititi directing Asda's Christmas ad and what Big Brother’s return might mean for advertisers.Further reading: The upward talent drain: pressure on juniors as ‘gurus’ depart
153. 153. Fake OOH ads | stressful pitching | brands & AR | Channel 4 in the US49:53Campaign features editor Matt Barker is joined in the studio by reporters Shuana Lewis and Charlotte Rawlings to chat about the ongoing controversy over mocked-up OOH campaigns, stress-related problems with pitching and Channel 4’s recent announcement that it will be partnering with streaming platforms in the US.Tech editor Coral Cripps meets Will Scougal, founder and managing director Will Scougal, Isabel Perry, vice-president of emerging technology and partner at Dept and Rosh Singh, managing director of Unit19.The quartet discuss what the future looks like for the AR landscape, how to help clients navigate the world of AR and some of their favourite AR campaigns that they’ve been involved with.Further reading:Should adland stop using outdoor mock-ups?One in 10 agency staff has quit their job due to stress of pitchingChannel 4 makes international debut on ad-supported US platformsWe Are Social launches AR-focused agency
5. Media Week Podcast: The slow and painful death of the high street28:23The MediaWeek gang mourn/celebrate the death of traditional shops and discuss the proliferation of streaming services, TikTok copycats and syphilis in the metaverse. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
152. 152. M&C Saatchi chair on celeb power & changes at the agency | latest ads reviewed44:28Richard Thompson, the chair of M&C Saatchi in the UK and chair of the England and Wales Cricket Board, joins Campaign's UK editor-in-chief Gideon Spanier, to discuss the growing power of celebrity and influencer talent in the marketing world.Thompson also discusses corporate changes at M&C Saatchi, with CEO Moray MacLennan leaving in September. And, as summer draws to a close, Thompson also discusses cricket and the challenges and opportunities – from the need to make it more inclusive and more global to what the ad industry can learn from the game.Lastly, Edelman UK’s chief creative officer Emma de la Fosse joins Uncommon CX creative partner Ben Golik, to discuss the latest ads: Apple Pay “Pay the Apple way” (in-house); Amazon Books “That reading feeling” by Droga5 London; Mini and Dogs Trust “Travel happy” by Media.Monks.Further reading:Moray MacLennan to leave M&C Saatchi as CEOApple Pay "Pay the Apple way"Amazon Books "That reading feeling" by Droga5 LondonMini and Dogs Trust "Travel happy" by Media.Monks
151. 151. Deconstructing masculinity | BrewDog vs Droga5 | John Lewis & Megaforce46:14A study conducted by Dove Men+Care found a mere 7% of men worldwide relate to depictions of masculinity they see in media.As advertising plays a crucial role in creating and projecting masculine ideals, Lori Meakin, founder and chief executive of The Others & Me, Sofia Ewuraesi Bodger, senior strategist at Analogfolk, Oliver Gibson, strategy partner, BBD Perfect Storm, and David Fanner, a consultant on Ogilvy Consulting’s UK Behavioural Science Practice, discuss what more can be done to better represent modern men.Campaign work and inspiration editor Imogen Watson and reporter Charlotte Rawlings discuss Saatchi & Saatchi’s choice of Megaforce to direct its debut John Lewis & Partners Christmas campaign, and recent allegations BrewDog’s “Beer for your grandchildren” bears a striking resemblance to creative pitched by former retained agency Droga5 London.Related articles:BrewDog's 'Beer for your grandchildren' faces claims over similarity to Droga5 pitchJohn Lewis & Partners picks director for Christmas adMayor of London's interactive 'Maaate' film challenges men to call out misogynistic behaviourMaaate…why are you so angry?How masculinity is shifting in advertising
4. Media Week Podcast: Mergers, misogyny, mates...and going straight to Drake's31:45Our media muckers get to grips with connected TV, the "messy continuum", seasoned Roblox gamers and the metaverse. "The only limit is how good are your plans?" Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
150. 150. South Asian Heritage Month | menopause & period policies in adland43:42South Asian Heritage Month runs from 18 July until 17 August and aims to celebrate the contributions that South Asian communities are making to the UK.Shahnaz Ahmed, director of creative and innovation at The Social Element; Debarshi Pandit, senior vice president for international business and head of multicultural business at Sky; and Naren Patel, chief executive and founder of Media For All, discuss the experiences of people from a South Asian background in the advertising and marketing industries.Campaign's creativity and culture editor Gurjit Degun and work and inspiration editor Imogen Watson discuss menopause and period policies.Further reading:South Asian Heritage MonthMenopause in adland: 'I thought, I can’t do my job anymore'Putting the normal in hormonal: adland implements more period policies