Share

cover art for 194: Campaign Podcast: Agency merger season | Parental leave in adland | Warc Creative 100

Campaign podcast

194: Campaign Podcast: Agency merger season | Parental leave in adland | Warc Creative 100

Season 3, Ep. 194

The past few weeks in adland have been a busy period for mergers, but luckily in this episode of the Campaign podcast the editorial team has the lowdown to keep you up to speed.


Media editor Beau Jackson, tech editor Lucy Shelley and reporter Charlotte Rawlings cover the latest goings-on at The & Partnership and MSix & Partners; AKQA and Grey and Forsman & Bodenfors London and CPB London.


The team also dig into Campaign’s deep-dive on the state of parental leave in adland, and take a look at what the industry thought of the UK slipping down the ranks in the Warc Creative 100.


Further reading:

Will AI power a reboot of full-service agencies?

Brandtech Group raises $115m in AI funding


More episodes

View all episodes

  • 22. Media Week Podcast: Media360 special - Risks and rewards

    34:13
    In this special episode, recorded live at Campaign’s Media360 event in Brighton, the Media Week gang discuss all the highlights from this year’s show, as well as Netflix’s adtech play, Samsung’s creativity clap-back, devious deepfake scams, ROI research and social addiction. Hosted by Bukky from Wavemaker, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Rather than submitting a regular Media Anon (although you can still do that if you want to), we'd like to hear some of your Media Lunch stories. Submit them anonymously here: https://forms.gle/vdne4whY4zeUz1rM9
  • 212. Election special: Alison Phillips, Camilla Tominey and Pippa Crerar at Media 360

    35:45
    Yesterday (22 May), Rishi Sunak announced that the UK general election will take place in six weeks, on 4 July.Marking the upcoming elections on both sides of the Atlantic, Campaign's annual Media 360 event hosted a political debate on 21 May featuring Allison Phillips, former editor-in-chief of The Mirror, who moderated Camilla Tominey, associate editor, politics and royals at The Daily Telegraph, and Pippa Crerar, political editor at The Guardian.The theme of this year's event was risk, and in this session the trio discussed the issues they believe will define the General Election, and consider what our political landscape is likely to look like in its aftermath. They questioned whether Trump really can win in the US again and debate the mounting threats to global security.  Gideon Spanier, Campaign's UK editor-in-chief, introduced the panel with some poignant words on advertisers' dual responsibility: journalism is a great place to advertise because its trusted, but advertisers should also support journalism because it is a civic good.Thank you to Newsworks for helping make this session happen.Campaign's tech editor Lucy Shelley and senior media reporter Shauna Lewis begin the episode with the top takeaway from the event.Further reading:UK is trailing behind US in podcast advertising, says Goalhanger founder
  • 211. News: Shell is targeted by Brandalism | Asda's brand refresh | Are brands pitching for free ideas?

    16:57
    Campaign's editorial team take you through some of the biggest stories of the week with the views from their news desks.The team discusses Asda's brand refresh and the use of humour in the supermarket category, how Shell and Havas were targeted by Brandalism in an out-of-home protest and adland's answers to Campaign's question of the week where we asked how big of a problem is brands pitching for free ideas.Taking you through the headlines and top stories, this episode is hosted by tech editor Lucy Shelley, joined by reporter Charlotte Rawlings and deputy news editor Marianne Calnan.Further reading:Halfords appoints media planning and buying agency to £20m accountAssembly poaches managing partner from Group MGroup M broadens remit of Wavemaker global chief Toby JennerCraig Inglis re-emerges as Merlin Entertainment’s first CMOMother hires creative directors from Adam & Eve/DDB and Droga5Monzo unveils debut work by Uncommon Creative StudioEast midlands appoints five agencies to roster
  • 210. Campaign Podcast: How to make inclusive marketing authentic and actionable

    34:55
    Presented by Campaign UK’s editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership with Pinterest, delves into:• How to avoid appearing tokenistic• How brands can get more involved in inclusivity• How AI can be leveraged for good• Examples of inclusivity in action• Actionable strategies for brands and agenciesFeaturing: Andréa Mallard, global chief marketing & communications officer, Pinterest; Michael Brown, head of insight & research, UM; Chloë Davies, founder, It Takes a Village Collective
  • 209. Interview: E45 and T&Pm on the ad that won Channel 4's Diversity in Advertising Award

    22:44
    E45 and T&Pm have today (17 May) released their winning campaign for Channel 4's Diversity in Advertising Award. “This is me, this is my space” is a playful but meaningful film created by T&Pm that depicts the intimate and private story of trans women and the struggles with skin from transitioning.The team won the award last year and as a prize, have been awarded £1m advertising airtime across Channel 4's network.To delve deeper and talk through the making and inspiration behind this bold campaign, Sally Perry, global skin health category director on E45 at Karo Healthcare, and Mika Alcock associate creative director at T&Pm, are welcomed into the podcast studio.Hosted by Campaign's tech editor, Lucy Shelley, Perry and Alcock discuss how they collaborated with the trans community, how E45 will protect its talent from potential backlash and what the brand and T&Pm hope this will achieve for the trans community.The ad will go live tonight at 9pm tonight (17 May) on Channel 4, during Gogglebox.Content warning: this episode contains the use of hate speech.
  • 208. News: Apple's 'Crush' ad | PG Tips brand refresh | Pick of the Week

    19:11
    It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed...In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed Apple's "Crush" ad and the controversy that surrounded it and PG Tips brand refresh with its first new work in eight years from new agency Calling. Plus, Rawlings takes us through what makes a Campaign Pick of the Week with Tui's first-class safety film by Leo Burnett UK.Further reading:The creative backlash against Apple 'Crush' missed the pointOMD UK head of strategy departs for sustainability startupHavas Media Network sets up digital centre of excellence and appoints Paul Bland as leaderWPP chief exec Mark Read targeted by deepfake scammersPeroni Nastro Azzurro launches global creative reviewWilliam Hill to place bets on T&Pm as creative agency
  • 207. Campaign Podcast: It's never too early to start thinking about Christmas

    30:41
    In this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about:• How shopping behaviour changes at Christmas• Why brands can avoid falling for fads• What tools are available to predict the coming crazesFeaturing: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, KinessoThis podcast episode is sponsored by Pinterest.
  • 206. What to expect from Cannes Lions 2024

    34:48
    Campaign UK editor Maisie McCabe is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Ant Nelson, executive creative director at Adam & Eve/DDB, and Jem Lloyd-Williams, chief executive of Mindshare UK, to talk all things Cannes Lions.Topics include what to expect from the judging process, the perennial 'role of purpose' discussion point, campaigns to watch and how UK work might stack up against global competition.Plus, the good and the bad of the festival itself and tips for first-time attendees.Further reading:Seven UK adland figures on Cannes Lions Shortlisting Jury
  • 21. Media Week Podcast: The power of creativity

    21:59
    There’s no new episode this week, as the Media Week Podcast gang are hard at work preparing for Campaign’s Media360 conference later this month - but don’t despair, as we’ve picked a few of our favourite discussions from previous episodes all around the theme of creativity in media and advertising. You can hear even more about these topics at Media360, from 21-22 May. Tickets on sale here: https://media360.campaignlive.co.uk/bookingHosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/HiBoYKYb7BaykuPG6