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Campaign podcast
185. Campaign Podcast: how Mr Bates vs The Post Office changed the TV landscape
The Emmy and Bafta award-winning director and producer James Strong spoke to Campaign UK editor Maisie McCabe about directing ITV’s hit drama Mr Bates vs The Post Office in a session at Campaign’s TV Advertising Summit on Tuesday (27 February).
Listen to audio from the session as Strong and McCabe discuss how the television drama about the British Post Office scandal transcended entertainment and became a catalyst for social change.
They also discuss the implications for the future of TV drama, the portrayal of real-life issues, and how this will influence the strategies of broadcasters seeking to attract advertisers.
More:
ITV’s Mr Bates vs The Post Office debut watched by record 9.2 million viewers
Mr Bates vs The Post Office is a powerful reminder that TV can deliver cultural change
Could Mr Bates vs the Post Office have been such a hit without linear TV?
RSA signs Mr Bates vs The Post Office director
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26:20||Ep. 238Campaign teamed up with Activision Blizzard Media to explore the world of gaming ads and how brands and agencies can make the most of it.Gaming is big business - worth almost $250bn last year. Tuned-in brands are diversifying their channel mix and turning to gaming to capitalise on fandom's fierce nature and the growing attention the channel now commands. Yet, despite being one of the world’s most popular entertainment channels, it's still one of the least understood by advertisers.In this special podcast, Campaign’s tech editor Lucy Shelley talks with Claire Nance, head of global gaming business success strategy for Activision Blizzard Media, the media arm of gaming giant Activision Blizzard which owns Candy Crush Saga, Call of Duty and World of Warcraft.Their wide-ranging conversation includes: debunking popular gaming myths, best practices for effectively reaching players, and the in-game measurements you should be paying attention to.If you want to up your ad game - listen in.This podcast episode is sponsored by Activision Blizzard Media237. Pay, people and pitching in the spotlight
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11:51||Season 3, Ep. 232Campaign features editor Matt Barker is joined by media editor Beau Jackson in the studio to chew over some recent news stories.The pair first chat about TV coverage of the Paris Olympics, before discussing the future of Ascential, set to be acquired by publisher and events group Informa for £1.2bn.Talk then turns to the controversy over The Guardian's placement of a watch advert (with the tagline "Watch porn") next to a feature about men watching videos of child abuse. They then recall some of the year's other big mishaps, including Apple, Calvin Klein and WH Smiths.Further reading:Cannes Lions and Warc owner Ascential to be acquired for £1.2bnThe Guardian apologises over ‘watch porn’ ad placed next to child abuse article231. Campaign Podcast: Why the Paris 2024 Olympics is all about storytelling
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