Share

cover art for 183: Campaign podcast: sports and the changing nature of fandom

Campaign podcast

183: Campaign podcast: sports and the changing nature of fandom

Season 3, Ep. 183

Campaign features editor Matt Barker is joined by Jenny Mitton, managing partner and women's sports lead at M&C Saatchi, Melissa Robertson, chief executive officer at Dark Horses and Will Mould, senior vice-president of experiential in Europe at 160over90, to discuss 2024's big sporting events, focusing on the Olympics and European Football Championships.

Chat centres around the idea that sports fans are becoming more niche and how brands can look to engage with this more fractured market, before turning to sponsorship and messaging. 

Finally, everyone looks forward to some intriguging sporting action throughout the remainder of the year, both in and out of the stadium.

Further reading:


https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670 


https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863


https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015

More episodes

View all episodes

  • 20. Media Week Podcast: The legacy of Lunch & Learns

    32:12
    ‘Lunch and learn’ sessions are a historic part of the relationship between agencies and media owners - but how should they work, and are they still necessary? In this week’s episode, the Media Week Podcast team cook up their recipes for the ideal lunch and learn, as well as discussing the etiquette of CTV ads, AI news recommendations, and Disney’s efforts to lead the way in programmatic streaming ads.Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/CXPYw4SDRSqXzZTt8
  • 200. Adland's gender pay gap | Cannes Lions jury | Will agencies move to holdco solution for big clients?

    13:27
    Campaign UK's editorial team discusses the news of the week, including WPP's rise internal in internal whistleblower reports and Publicis shaking up its board.Creativity and media reporters, Charlotte Rawlings and Shauna Lewis, discuss some of the biggest news of the week with tech editor Lucy Shelley, from Campaign's research into agencies' gender pay gaps to the UK figures in the Cannes Lions Jury and we ask if agencies are losing their individuality as they increasingly move to a holding company solution for their biggest clients.Also discussed in this episode:Pablo hires creative directors from Adam & Eve/DDB and SpecialDan Cullen Shute exits Creature in agency restructureComing up this week: Campaign's School Reports 2024 and an interview episode with the winners of the Campaign Media Awards 2024.
  • 199. Campaign Podcast: How to win at the British Podcast Awards

    26:50
    In a special episode about the forthcoming British Podcast Awards 2024, Gideon Spanier, the UK editor-in-chief of Campaign, looks at the latest trends in podcasting and advertising and discusses how to win at the most important awards in the UK podcast industry.We speak to two BPA judges, Michaela Hallam, the director of content for Fresh Air, a podcast production company, and Chris Impey, co-editor of The Intelligence, The Economist’s daily news podcast, to get their expert views and awards tips.Plus Adam Shepherd, the editor of the British Podcast Awards and head of podcasts for Haymarket Business Media’s marcoms portfolio, has details about the entry process for the BPAs — ahead of the early-bird deadline on 23 April and standard deadline on 9 May. More information is at britishpodcastawards.com
  • 198. Shola West on the unspoken realities of influencer marketing

    16:30
    Content creator and Gen Z marketing specialist Shola West spoke to Campaign work and inspiration editor Imogen Watson about the unspoken realities of influencer marketing at Campaign and PR Week's Influencer 360 on Wednesday (10 April).Listen to audio from the session as West details how discrimination, pay disparities, and the marginalisation of certain voices run rife within the influencer industry.West also discussed the difference between being an 'influencer' and a content creator and why she prefers the latter term, and shared her personal journey working in influencer marketing and as a content creator.
  • 197. Accenture Song acquisition | M&C Saatchi’s new strategy | Monzo and AnalogFolk

    09:13
    On this week’s Campaign news podcast, tech editor Lucy Shelley and media editor Beau Jackson discuss the top stories of the past week including:Accenture Song’s Unlimited acquisitionM&C Saatchi’s new strategyMonzo signing AnalogFolkHavas Media Network's new centralised planning teamInterview with EssenceMediacom’s Kate RowlinsonAlso coming up for the week ahead: the Mail Metro Media football tournament, Campaign Experience Awards (17 April) and Campaign Media Awards (18 April)Note: When discussing Havas Media Network’s Connected Planning Hub it is stated that the team will run across “All the different Havas businesses.” To clarify, this refers to all businesses which fall under Havas Media Network in the UK which is Havas Media, Havas Entertainment, Havas Market and Havas Play.Further reading:M&C Saatchi nabs McCann’s Rob Doubal and Laurence ThomsonM&C Saatchi to consider US acquisitions to bulk up creative network
  • 196. 196. Campaign Podcast: Chloë Davies gives the backstory behind It Takes a Village

    25:09
    Creative and social impact strategist Chloë Davies joins Imogen Watson, Campaign's work and inspiration editor, to give the backstory behind It Takes A Village, a global hub with a mission to celebrate and champion black women in advertising, media, marketing and communications.Described as the culmination of her life's work, Davies officially launched the collective at the end of March, announcing plans to spotlight black women’s underused and unrecognised power. In this episode, she explains how it will collect data to produce detailed insight and global reports over the next three years. Davies has worked with the Diversity Standards Collective on We Can't All Be Lying, a survey which will delve into the experiences of black women across the industry through the intersectional lens of the gender and ethnicity pay gaps. The survey is due to go live next week.
  • 19. MediaWeek Podcast: Is April Fools still relevant?

    29:17
    This week, the gang dissect whether April Fools is still a relevant cultural moment for brands to tap into (and pick out their favourite fake ads from this year’s crop) as well as looking at banned ads, Meta and Netflix’s data-sharing deal, and the idea of an ad-funded BBC. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
  • 195. 195: Campaign Podcast: Ad bans & complaints | Nationwide, Alzheimer's Society, JML | Pick of the Week

    24:36
    The Advertising Standards Authority has had a busy week of complaints, including bans for Nationwide and JML, its second in seven days.Campaign's editorial team discusses the banned ads alongside others that have garnered ASA complaints and extreme responses, including ads from the Alzheimer's Society and Andrex, which was Campaign's Pick of the Week.We also give you the headlines from media and creativity, including Amazon's media pitch shortlist and the Asos creative review.This episode was hosted by tech editor Lucy Shelley and featured media editor Beau Jackson and reporter Charlotte Rawlings.Further reading:Nationwide campaign banned over ‘misleading’ branch closure claimsAlzheimer’s Society TV ad prompts 128 complaints to the ASAASA bans second JML ad within a weekPick of the Week: Andrex breaks the toilet ta-poo with styleCALM educating the nation on suicide shows strength of strategy and creative
  • 194. 194: Campaign Podcast: Agency merger season | Parental leave in adland | Warc Creative 100

    17:42
    The past few weeks in adland have been a busy period for mergers, but luckily in this episode of the Campaign podcast the editorial team has the lowdown to keep you up to speed.Media editor Beau Jackson, tech editor Lucy Shelley and reporter Charlotte Rawlings cover the latest goings-on at The & Partnership and MSix & Partners; AKQA and Grey and Forsman & Bodenfors London and CPB London. The team also dig into Campaign’s deep-dive on the state of parental leave in adland, and take a look at what the industry thought of the UK slipping down the ranks in the Warc Creative 100. Further reading:Will AI power a reboot of full-service agencies?Brandtech Group raises $115m in AI funding