164. BIG Awards special with Channel 4 and Adam & Eve/DDB | News review
The Campaign Big Awards took place at the Londoner Hotel in Leicester Square last week.
Lynsey Atkin, executive creative director at 4Creative; Zaid Al-Qassab, chief marketing officer at Channel 4; Miranda Hipwell, chief executive of Adam & Eve/DDB and Martin Beverley, chief strategy officer at Adam & Eve/DDB discuss the awards show and their success on the night.
They also comment on Cannes Lions' decision to introduce a humour category.
Earlier in the episode, Campaign's editor Maisie McCabe and features editor Matt Barker discuss some of the latest news, including changes at VML and Accenture Song. They also note Bartle Bogle Hegarty's chief creative officer Alex Grieve's tribute to Tony Cullingham, who passed away earlier this year.
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16. Media Week Podcast: The four Ss: streaming, social, sport and the Stanley cup23:04Our intrepid media explorers investigate wrestling, goggles and stainless steel thermoses. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
182. 182: Campaign Podcast: M&C Saatchi's new CEO | Digital ads rescuing linear TV | Campaign Canada16:29Campaign media editor Beau Jackson, premium content editor Nicola Merrifield and UK editor Maisie McCabe delve into some of the latest news and features.They discuss M&C Saatchi's hiring of Jo Bacon – global client lead for Ogilvy and WPP across Unilever – as its chief executive, the departure of R/GA London's executive strategy director Fern Miller, and how far digital advertising can save the linear TV downturn.There is also the launch of Campaign Canada and the upcoming Campaign TV Advertising Summit.
181. 181: Campaign podcast: Nationwide, National Express, Valentine's Day ads17:05Campaign's journalists Gurjit Degun, Imogen Watson and Charlotte Rawlings discuss some of the latest news.They cover the Advertising Standards Authority investigating Nationwide's ads; the latest pitching activity from brands including National Express, Molson Coors and USwitch; and the shops shortlisted for the Agency of the Year Awards.The trio also talk about brands' activity around Valentine's Day.
180. 180: Campaign podcast: Super Bowl ads review with BBH, McCann and Publicis.Poke43:42The 58th Super Bowl took place on Sunday 11 February, with the Kansas City Chiefs beating the San Francisco 49ers to become NFL champions.Campaign's creativity and culture editor Gurjit Degun asked Helen Rhodes, executive creative director at Bartle Bogle Hegarty, Regan Warner, executive creative director at McCann London, and Noel Bunting, chief creative officer at Publicis.Poke, to review a selection of the ads that ran around the game.They critiqued: Uber Eats “Don’t forget” by Special Group; Paramount+ “Knuckles” by Droga5 New York; CeraVe with “Michael CeraVe” by Ogilvy; Apple Music with “Where’s Usher”; Reese’s "Yes!" by Erich & Kallman; Squarespace “Hello down there”; and Etsy “Gift mode” by Orchard.
179. 179: Campaign podcast: Mastering event marketing in 202420:00Campaign and sister brand, C&IT, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.In this podcast episode, we chat about:The role of event marketing: present, past and futureWhy the relationship between brand and event agency breaks downEvents in Yorkshire Tea’s media mix: to what extent has events contributed to the brand’s success?Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea This podcast episode is sponsored by First Event.
178. 178: Campaign podcast: Adland’s mental health with Josh Krichefski and Sue Todd28:40The Campaign podcast’s new format, now featuring twice a week, returns today with a deep dive on mental health in adland.Campaign's media editor Beau Jackson speaks to Josh Krichefski, IPA president and Group M chief executive for EMEA and UK, and Sue Todd, chief executive of NABS.Following Krichefski’s People First Promise launched in January the pair discuss the state of mental wellbeing in adland and share best practice examples, including the temptation for agencies to apply initiatives rather than effect change.Todd said: “We've got to be accountable for things that get results which all the People First agenda will help us do but we've also got to move from initiatives and policy to embedding good practice and, for me, that comes down to attention on people managers and making sure they are absolutely taken care of in the sense of being capable and able to create environments where people are struggling can speak up.”Coming up later this month is the TV Advertising Summit – if you haven’t already, book your spot here.
15. Media Week Podcast: Why old media still matters25:36Live radio, watercooler TV moments, stunning out of home billboards - ignore or underestimate them at your peril. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
177. 177: Campaign podcast: Google, Amazon, Mother13:17In the first of a new second weekly Campaign podcast, features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis to discuss some of the big stories that have appeared on the Campaign Live site over the past week and look forward to what's happening over the coming few days.The trio chat about Coffee & TV selling a majority stake to Omnicom as it eyes expansion in the US, before chewing over the latest on cookies and Google and the introduction of Amazon's Prime Video ads and the news of Mother investing in sports and entertainment agency Run Deep.That then leads to a quick preview of this weekend's Super Bowl and expected return to humour in ads. Big question is, will any of them actually be funny?These new Tuesday morning podcasts will be news-round up chats, generally shorter than the usual Thursday editions, which will continue to be deeper dives into various issues surrounding the industry.However, just to confuse you all, next week will see a Super Bowl special, reviewing the ads shown before, during and after the big game. And then on Thursday we'll have the news round-up. Further reading:https://www.campaignlive.co.uk/article/omnicom-buys-uk-post-production-studio-coffee-tv/1859492https://www.campaignlive.co.uk/article/cma-google-cannot-proceed-cookie-deprecation-until-concerns-resolved/1860223https://www.campaignlive.co.uk/article/mother-invests-sports-entertainment-agency/1859321
176. 176. Redundancies | The cost-of-living advertising dilemma | C4 departures28:25Campaign work and inspiration editor Imogen Watson is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Jo McClintock, vice-president brand and marketing at Trainline and Tom Sussman, deputy chief strategy officer at Leo Burnett, to discuss the role that advertising can play amid the UK’s ongoing cost-of-living crisis.They discuss the moral dilemma brands face around encouraging financially unstable people to spend, restrictions to creativity, and whether consumer confidence is building now, the country has hit peak inflation, and interest rates are coming down.Elsewhere, Campaign reporter Shauna Lewis joins Watson in the studio to discuss recent redundancy news and the shock departure of Channel 4 chief marketing officer, Zaid Al-Qassab.