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cover art for 162. Xmas special: Sobhani and Kolbusz on Asda, Coke, M&S and more

Campaign podcast

162. Xmas special: Sobhani and Kolbusz on Asda, Coke, M&S and more

Season 3, Ep. 162

Campaign UK editor Maisie McCabe is joined by Orchard’s chief creative officer David Kolbusz and Leo Burnett’s global and UK chief creative officer, Chaka Sobhani to discuss the first batch of Christmas ads.


The trio starts off with a review of Etsy’s holiday ad campaign (courtesy of Kolbusz’s Orchard), before chatting about Morrisons (one of Sobhani’s), complete with big-haired 1980s-flashback Starship soundtrack.


Talk turns down various enjoyable side streets, from Mariah Carey gigs to Hannah Waddingham masks and The Golden Girls (while some of the language becomes a tad Get Gotti in places).


The ads reviewed include Marks & Spencer Clothing & Home, M&S Food, Coca-Cola, Sainsbury’s, Asda and Boots.


Look out for the second part of our Christmas ads podcast spectacular next week.


Further reading:


Christmas 2023 round-up: Watch all the festive ads

Pick of the Week: Orchard's Etsy campaign is the perfect present

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