161. A tribute to Tony Cullingham | What is Unilever's purpose? | Return of humour
The untimely death of Tony Cullingham, head of Bartle Bogle Hegarty London’s incubator course the Barn and former leader of the Watford Advertising Course, elicited an outpouring of love across the ad industry, as creatives thanked the inspirational teacher for changing the course of their careers.
Helen Rhodes, executive creative director at BBH; Martin Reed, deputy head of creative at MHP Mischief; Tom Webber, creative director at Ogilvy; and Dan Scott, creative at Pablo, join Campaign's work and inspiration editor Imogen Watson, within the walls of the Barn, to discuss their experience of the Watford Ad Course and Cullingham’s lasting legacy.
Elsewhere, Campaign reporter Charlotte Rawlings joins Watson to discuss recent news stories, including Unilever’s decision to no longer “force-fit” purpose, and Kantar’s report on the return of humour in advertising.
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185. 185. Campaign Podcast: how Mr Bates vs The Post Office changed the TV landscape22:45The Emmy and Bafta award-winning director and producer James Strong spoke to Campaign UK editor Maisie McCabe about directing ITV’s hit drama Mr Bates vs The Post Office in a session at Campaign’s TV Advertising Summit on Tuesday (27 February).Listen to audio from the session as Strong and McCabe discuss how the television drama about the British Post Office scandal transcended entertainment and became a catalyst for social change.They also discuss the implications for the future of TV drama, the portrayal of real-life issues, and how this will influence the strategies of broadcasters seeking to attract advertisers.More:ITV’s Mr Bates vs The Post Office debut watched by record 9.2 million viewersMr Bates vs The Post Office is a powerful reminder that TV can deliver cultural changeCould Mr Bates vs the Post Office have been such a hit without linear TV?RSA signs Mr Bates vs The Post Office director
184. 184: Campaign podcast: Sue Frogley's new job | Latest Channel 4 departures | BBC Radio expansion09:42Campaign media editor Beau Jackson is joined by senior media reporter Shauna Lewis to discuss some of the latest news.Items on the agenda include former Publicis Media UK chief executive Sue Frogley's new job, M&C Saatchi's appointment of Zaid Al-Qassab as group chief executive, and the latest departures at Channel 4.The discussion also turns to commercial broadcasters' reaction to BBC Radio launching four new stations.
183. 183: Campaign podcast: sports and the changing nature of fandom22:18Campaign features editor Matt Barker is joined by Jenny Mitton, managing partner and women's sports lead at M&C Saatchi, Melissa Robertson, chief executive officer at Dark Horses and Will Mould, senior vice-president of experiential in Europe at 160over90, to discuss 2024's big sporting events, focusing on the Olympics and European Football Championships.Chat centres around the idea that sports fans are becoming more niche and how brands can look to engage with this more fractured market, before turning to sponsorship and messaging. Finally, everyone looks forward to some intriguging sporting action throughout the remainder of the year, both in and out of the stadium.Further reading:https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670 https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015
16. Media Week Podcast: The four Ss: streaming, social, sport and the Stanley cup23:04Our intrepid media explorers investigate wrestling, goggles and stainless steel thermoses. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
182. 182: Campaign Podcast: M&C Saatchi's new CEO | Digital ads rescuing linear TV | Campaign Canada16:29Campaign media editor Beau Jackson, premium content editor Nicola Merrifield and UK editor Maisie McCabe delve into some of the latest news and features.They discuss M&C Saatchi's hiring of Jo Bacon – global client lead for Ogilvy and WPP across Unilever – as its chief executive, the departure of R/GA London's executive strategy director Fern Miller, and how far digital advertising can save the linear TV downturn.There is also the launch of Campaign Canada and the upcoming Campaign TV Advertising Summit.
181. 181: Campaign podcast: Nationwide, National Express, Valentine's Day ads17:05Campaign's journalists Gurjit Degun, Imogen Watson and Charlotte Rawlings discuss some of the latest news.They cover the Advertising Standards Authority investigating Nationwide's ads; the latest pitching activity from brands including National Express, Molson Coors and USwitch; and the shops shortlisted for the Agency of the Year Awards.The trio also talk about brands' activity around Valentine's Day.
180. 180: Campaign podcast: Super Bowl ads review with BBH, McCann and Publicis.Poke43:42The 58th Super Bowl took place on Sunday 11 February, with the Kansas City Chiefs beating the San Francisco 49ers to become NFL champions.Campaign's creativity and culture editor Gurjit Degun asked Helen Rhodes, executive creative director at Bartle Bogle Hegarty, Regan Warner, executive creative director at McCann London, and Noel Bunting, chief creative officer at Publicis.Poke, to review a selection of the ads that ran around the game.They critiqued: Uber Eats “Don’t forget” by Special Group; Paramount+ “Knuckles” by Droga5 New York; CeraVe with “Michael CeraVe” by Ogilvy; Apple Music with “Where’s Usher”; Reese’s "Yes!" by Erich & Kallman; Squarespace “Hello down there”; and Etsy “Gift mode” by Orchard.
179. 179: Campaign podcast: Mastering event marketing in 202420:00Campaign and sister brand, C&IT, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.In this podcast episode, we chat about:The role of event marketing: present, past and futureWhy the relationship between brand and event agency breaks downEvents in Yorkshire Tea’s media mix: to what extent has events contributed to the brand’s success?Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea This podcast episode is sponsored by First Event.
178. 178: Campaign podcast: Adland’s mental health with Josh Krichefski and Sue Todd28:40The Campaign podcast’s new format, now featuring twice a week, returns today with a deep dive on mental health in adland.Campaign's media editor Beau Jackson speaks to Josh Krichefski, IPA president and Group M chief executive for EMEA and UK, and Sue Todd, chief executive of NABS.Following Krichefski’s People First Promise launched in January the pair discuss the state of mental wellbeing in adland and share best practice examples, including the temptation for agencies to apply initiatives rather than effect change.Todd said: “We've got to be accountable for things that get results which all the People First agenda will help us do but we've also got to move from initiatives and policy to embedding good practice and, for me, that comes down to attention on people managers and making sure they are absolutely taken care of in the sense of being capable and able to create environments where people are struggling can speak up.”Coming up later this month is the TV Advertising Summit – if you haven’t already, book your spot here.