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74&WEST Exclusives

Let’s Talk Marketing: A Conversation with David Reibstein

Season 1, Ep. 9

Take a fascinating journey into the world of marketing. In this episode, David Reibstein (professor, author, and all-around marketing expert) discusses metrics, brand values, and the concept of socially responsible marketing. Good marketing is good for business. But can great marketing be good for society? Find out.

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