2/15/2021The 15% Airbnb Host Fee and Adjusting Your Prices
Ep. 373
As of December 7, 2020, Airbnb hosts who use third-party property management software are required to use Simplified Pricing (unless your listings are in the US, Canada, Mexico, Argentina, Taiwan, Uruguay or the Bahamas). This means there will be no service fee visible to the guest, and the host will pay 15%. So, how can you adjust your pricing to accommodate this new policy?Anurag Verma is the Cofounder at PriceLabs, a dynamic pricing tool and market data resource for short-term rental hosts. PriceLabs uses a data-driven approach to help STR operators manage pricing and stay restrictions, growing their revenue in the process. Anurag has eight years of experience in the travel industry, and he is an expert in the field of in revenue management.On this episode of Get Paid for Your Pad, Anurag joins me to discuss how to adjust your rates to accommodate the new 15% Airbnb host fee. He explains how the length of stay and lead times have shifted in the COVID era, offering advice for STR hosts around how to optimize revenue in an uncertain time. Listen in for Anurag’s insight on leveraging market data to make pricing decisions and learn how YOU can benefit from using the PriceLabs revenue management platform!Topics CoveredHow to adjust your rates to accommodate the 15% host feeRaise prices in order to keep your payout the sameGo through the math carefully, use PriceLabs blogThe two STR variables that have changed in the COVID eraLength of stay increase (double in some locations)Lead time shorter, booking rush 2 to 3 weeks outAnurag’s advice on planning if you’re in a summer marketGo ahead and raise rates for summerMonitor market data, lower prices as necessaryWhat STR hosts are doing to generate more bookingsOffer discounts to guests who extend their stayShare discount code with previous guestsWhy STR guests have more flexibility right nowAbility to do remote work from anywhereNo penalty to change flightsAnurag’s tips for optimizing your revenue in 2021Use market trends to adjust last-minute pricingDon’t discount TOO much and don’t panicExperiment with one property to see what worksHow PriceLabs’ Market Dashboard feature worksEnter address and select radiusReceive email as trends changeHow to use market data for strategic pricing decisionsWhat kind of bookings are happening?Am I getting that kind of booking?Will I benefit from that kind of booking?How can I attract bookings like that?The benefits of leveraging the PriceLabs platform$10 flat fee for Market DashboardDynamic Pricing based on # of propertiesConnect with AnuragPriceLabs [Code GPFYP]ResourcesSTR LegendsAirbnb’s Simplified Pricing GuidelinesPriceLabs’ Blog on Adjusting for the 15% Host FeeJasper’s Price Adjustment CalculatorPriceLabs’ Market DashboardsGet Paid for Your Pad on YouTubeEmail jasper@getpaidforyourpad.com